Global Social CRM Meetup: http://www.meetup.com/BayAreaExecutives/ - Laura Ramos

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Slides prepared by Laura Ramos [Xerox] for Global Social CRM Meetup: http://www.meetup.com/BayAreaExecutives/

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Global Social CRM Meetup: http://www.meetup.com/BayAreaExecutives/ - Laura Ramos

  1. 1. Social Media Tactics Are Popular With B2B Marketers From the Forrester Research February 2010 “How To Assess The Impact Of Social Media In B2B Tech Marketing” report.
  2. 2. However, Assessing Social Media Impact Eludes Many From the Forrester Research February 2010 “How To Assess The Impact Of Social Media In B2B Tech Marketing” report.
  3. 3. A “Value Chain” Helps To Identify Social Media Impact From the Forrester Research February 2010 “How To Assess The Impact Of Social Media In B2B Tech Marketing” report.

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