Navigating The Second Circle: Bringing Web 2.0 Tools into the Enterprise

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Web 2.0 tools such as blogs, wikis, and RSS feeds are changing the way people communicate. Learn how each of these tools can help your business succeed, as well as some tips on how to gain adoption for these new technologies within the enterprise.

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  • Navigating The Second Circle: Bringing Web 2.0 Tools into the Enterprise

    1. 1. Navigating the Second Circle Bringing Web 2.0 Tools Into The Enterprise TJ O’Connor
    2. 2. Second Circle™ Technology
    3. 3. WEB 2.0 <ul><ul><li>Web 2.0 is an umbrella term for the new wave of web technologies. </li></ul></ul>
    4. 5. Some Key Aspects of Web 2.0 <ul><li>Social Software </li></ul><ul><li>Folksonomy </li></ul><ul><li>Architecture of Participation </li></ul><ul><li>The Long Tail </li></ul>
    5. 6. Social Software
    6. 7. Folksonomy <ul><li>Freely chosen keywords </li></ul><ul><li>Collaborative tagging </li></ul><ul><li>Pivot-Browsing </li></ul><ul><li>Tag Clouds </li></ul>
    7. 8. WEB 2.0 Ready to upgrade?
    8. 9. Architecture of Participation <ul><li>User Generated Content </li></ul><ul><li>Users are publishers and consumers </li></ul><ul><li>Database growth is exponential </li></ul>
    9. 10. The Long Tail <ul><li>Niche markets are highly effective </li></ul><ul><li>Shift of power to consumer </li></ul><ul><li>Long Tail controls market </li></ul>
    10. 11. BLOGS A series of chronological commentaries, views or news on a particular subject.
    11. 14. Corporate Blogs <ul><li>Inside the blogosphere, the corporation becomes transparent </li></ul><ul><li>Blogs and RSS represent a massive shift of power from the corporation to the consumer and the employee </li></ul>
    12. 15. Corporate Blogs <ul><li>Jeff Jarvis coins phrase “Dell Hell” in his blog </li></ul><ul><li>Comments publicized by New York Times and Business Week </li></ul><ul><li>Dell responds by creating Direct 2 Dell blog </li></ul>
    13. 16. Blogging To Improve PageRank <ul><li>Effective writing is key </li></ul><ul><li>Define a niche audience </li></ul><ul><li>Targeted search phrases as categories </li></ul><ul><li>Each entry is posted with category link </li></ul><ul><li>Post to each category regularly </li></ul>
    14. 17. Internal Blogging <ul><li>In December 2004 IBM begins blogging </li></ul><ul><li>By February 2005, 500 employees in more than 30 countries were using it </li></ul><ul><li>In June 2005, there were 3,612 internal blogs with 30,429 posts </li></ul>
    15. 18. Blog search engine Technorati is currently tracking more than 112 million blogs 1920s – 1980s 3 Major Media Channels
    16. 19. RSS Feeds R eally S imple S yndication is an XML format for publishing content directly to subscribers via a “feed”
    17. 20. SUBSCRIBE PUBLISH Articles, Links, Podcasts, Blogs, Photos, Video, etc… Feed Readers, Aggregators, Flash, Google Desktop, iTunes, etc… <ul><li>Subscribe to a feed and automatically receive updates </li></ul><ul><li>Search-based feeds to helps content find you </li></ul><ul><li>Subscriptions are free </li></ul><ul><li>Everything is RSS-Based </li></ul>One Many
    18. 21. Content Aggregation - Digg <ul><li>User submitted content </li></ul><ul><li>Social network for blogs </li></ul><ul><li>Customizable widgets </li></ul>
    19. 22. Content Aggregation - Technorati <ul><li>Search Engine For Blogs </li></ul><ul><li>World “Live” Web </li></ul><ul><li>Over 175,000 new blogs every day </li></ul><ul><li>1.6 million posts per day </li></ul>
    20. 23. Content Aggregation - iGoogle <ul><li>Customized Google homepage </li></ul><ul><li>Allow users to add RSS Feed widgets </li></ul><ul><li>Centralized location for news </li></ul><ul><li>User-Created Widgets </li></ul>
    21. 24. WIKI A Wiki is a collaborative website that allows simple WYSIWYG editing of pages by multiple authors.
    22. 25. Wiki as Knowledge Base <ul><li>2.1 Million Articles </li></ul><ul><li>User-edited content </li></ul><ul><li>Content changes must by approved </li></ul><ul><li>Articles are cross-indexed </li></ul>
    23. 26. Wiki for Meeting Management <ul><li>Reduce email </li></ul><ul><li>Updated agenda in real-time </li></ul><ul><li>Searchable archive of all previous agendas </li></ul><ul><li>Record notes directly to wiki </li></ul>Using
    24. 27. Wiki as Collaborative Tool <ul><li>Information resides in a single easily accessible location </li></ul><ul><li>Eliminate emailing documents back and forth </li></ul><ul><li>Version control </li></ul>
    25. 28. Adopting Web 2.0 in the Enterprise <ul><li>Foster grassroots adoption </li></ul><ul><li>Encourage emergent behaviors </li></ul><ul><li>Combine with top down support </li></ul><ul><li>Remember your goals </li></ul>
    26. 29. Adopting Web 2.0 in the Enterprise <ul><li>Foster grassroots adoption </li></ul><ul><li>Encourage emergent behaviors </li></ul><ul><li>Combine with top down support </li></ul><ul><li>Remember your goals </li></ul>
    27. 30. Next Steps <ul><li>Email me with additional questions or comments: [email_address] </li></ul><ul><li>Learn more about Second Circle™ technologies: </li></ul><ul><li>http://crosstechpartners.com </li></ul>

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