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Knowledge Acquisition via Facebook.
Learning Facts and Concepts about
intercultural communication.
Mag. Dr. Tanja Jadin, Denise Mauss BSc MA
Cross-Cultural Conference, 8.5. 2013, Steyr
Page 2
Learning with Facebook?
Cross-Cultural Conference, 8.5.2013, Steyr
And helps to learn facts and concepts?
2
Page 3
Background
Social Web-Based Learning:
 emphasize communication,
 Collaboration
 Exchanging information
 Small learning content
Cross-Cultural Conference, 8.5.2013, Steyr 3
Page 4
Research Question
If and how could the use of a social web-based learning scenario
support knowledge acquisition?
Cross-Cultural Conference, 8.5.2013, Steyr 4
Page 5
Facebook Course about
Intercultural Communication
Cross-Cultural Conference, 8.5.2013, Steyr 5
 Cultural Dimensions of Geert Hofstedes and Fons Trompenaars
 Cultural standards according to Alexander Thomas
 Stereotypes
 Schulz von Thun’s square of culture and development
Page 6Cross-Cultural Conference, 8.5.2013, Steyr
Learning Scenario
Conducting a learning scenario followed by an
evaluation:
Medium: Facebook Group
Learning Scenario based on predifened learning goals
Participants: 19 students (15-30 years old)
Duration: 3 weeks, daily Posts (incl. Easter holiday)
6
Page 7
Course process
 Moderator posts daily information about the topic
intercultural communication
 Format: Texts, Videos, Images
 Participants are being asked to answer Questions /
exchange personal experiences
 Participants can answer by posting comments
Cross-Cultural Conference, 8.5.2013, Steyr 7
Page 8
Example
Cross-Cultural Conference, 8.5.2013, Steyr 8
Page 9
Learning Scenario| Setting
Cross-Cultural Conference, 8.5.2013, Steyr
Pre-Questionnaire
Facebook
Class
Post-Questionnaire
Comparison of
Knowledge
1 Week
1 Weeks
3 Weeks
9
Page 11
Categories of the Knowledge
Acquisition Test
 General knowledge about intercultural
communication
 Stereotyping and its effects
 Cultural dimensions of Trompenaars and Hofstede
 Cultural standards according to Alexander Thomas
 Schulz von Thun’s square of culture and
development
Cross-Cultural Conference, 8.5.2013, Steyr 10
Page 12
Results: Knowledge Acquisition
 Analysis via Wilcoxon Test:
Z(N = 16) =-3.519, p < .05
 highly significant increase from M = 4.5 (SD = 1.5)
to M = 11.8 (SD = 5.5) of 29.5 possible points
Cross-Cultural Conference, 8.5.2013, Steyr 11
Page 13
Results: Evaluation
Cross-Cultural Conference, 8.5.2013, Steyr
Average rating grouped by categories
5 =“Very positive“ / 4 = „Rather positive“ / 3 = “Partly positive“ / 2 = „Rather
negative“ / 1 = „Very negative“
12
Page 14
Conclusio
 Knowledge can be transfered by using Facebook
 Learning scenario was constantly rated well by the
participants
 Complementary use of Facebook in higher
educational could be imagined
Cross-Cultural Conference, 8.5.2013, Steyr 13
Page 15
Critical Points
 Which role should the Instructor take?
 Profoundness of Contents: very basic
 Poor structuring of contents
 Flexible class times
Cross-Cultural Conference, 8.5.2013, Steyr 14
Page 16
Social Media Learning Guidline
 Be aware of what you share! Don‘t share critical
information.
 Moderate the group!
 Engage participants!
 Share and discuss experiences.
 Post micro content. (short messages)
 Use different kind of media (Text, Pictures, Videos)
 Reflect your learning goals!
 Reflect the learning scenario at all!!! (how long,
who…)
Cross-Cultural Conference, 8.5.2013, Steyr 15
Page 17
Thank You!
Mag. Dr. Tanja Jadin
Department Communication and Knowledge Media
University of Applied Sciences Upper Austria
tanja.jadin@fh-hagenberg.at
Cross-Cultural Conference, 8.5.2013, Steyr 16

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Mauss jadin knowledge_acquisition_cc2013

  • 1. Knowledge Acquisition via Facebook. Learning Facts and Concepts about intercultural communication. Mag. Dr. Tanja Jadin, Denise Mauss BSc MA Cross-Cultural Conference, 8.5. 2013, Steyr
  • 2. Page 2 Learning with Facebook? Cross-Cultural Conference, 8.5.2013, Steyr And helps to learn facts and concepts? 2
  • 3. Page 3 Background Social Web-Based Learning:  emphasize communication,  Collaboration  Exchanging information  Small learning content Cross-Cultural Conference, 8.5.2013, Steyr 3
  • 4. Page 4 Research Question If and how could the use of a social web-based learning scenario support knowledge acquisition? Cross-Cultural Conference, 8.5.2013, Steyr 4
  • 5. Page 5 Facebook Course about Intercultural Communication Cross-Cultural Conference, 8.5.2013, Steyr 5  Cultural Dimensions of Geert Hofstedes and Fons Trompenaars  Cultural standards according to Alexander Thomas  Stereotypes  Schulz von Thun’s square of culture and development
  • 6. Page 6Cross-Cultural Conference, 8.5.2013, Steyr Learning Scenario Conducting a learning scenario followed by an evaluation: Medium: Facebook Group Learning Scenario based on predifened learning goals Participants: 19 students (15-30 years old) Duration: 3 weeks, daily Posts (incl. Easter holiday) 6
  • 7. Page 7 Course process  Moderator posts daily information about the topic intercultural communication  Format: Texts, Videos, Images  Participants are being asked to answer Questions / exchange personal experiences  Participants can answer by posting comments Cross-Cultural Conference, 8.5.2013, Steyr 7
  • 9. Page 9 Learning Scenario| Setting Cross-Cultural Conference, 8.5.2013, Steyr Pre-Questionnaire Facebook Class Post-Questionnaire Comparison of Knowledge 1 Week 1 Weeks 3 Weeks 9
  • 10. Page 11 Categories of the Knowledge Acquisition Test  General knowledge about intercultural communication  Stereotyping and its effects  Cultural dimensions of Trompenaars and Hofstede  Cultural standards according to Alexander Thomas  Schulz von Thun’s square of culture and development Cross-Cultural Conference, 8.5.2013, Steyr 10
  • 11. Page 12 Results: Knowledge Acquisition  Analysis via Wilcoxon Test: Z(N = 16) =-3.519, p < .05  highly significant increase from M = 4.5 (SD = 1.5) to M = 11.8 (SD = 5.5) of 29.5 possible points Cross-Cultural Conference, 8.5.2013, Steyr 11
  • 12. Page 13 Results: Evaluation Cross-Cultural Conference, 8.5.2013, Steyr Average rating grouped by categories 5 =“Very positive“ / 4 = „Rather positive“ / 3 = “Partly positive“ / 2 = „Rather negative“ / 1 = „Very negative“ 12
  • 13. Page 14 Conclusio  Knowledge can be transfered by using Facebook  Learning scenario was constantly rated well by the participants  Complementary use of Facebook in higher educational could be imagined Cross-Cultural Conference, 8.5.2013, Steyr 13
  • 14. Page 15 Critical Points  Which role should the Instructor take?  Profoundness of Contents: very basic  Poor structuring of contents  Flexible class times Cross-Cultural Conference, 8.5.2013, Steyr 14
  • 15. Page 16 Social Media Learning Guidline  Be aware of what you share! Don‘t share critical information.  Moderate the group!  Engage participants!  Share and discuss experiences.  Post micro content. (short messages)  Use different kind of media (Text, Pictures, Videos)  Reflect your learning goals!  Reflect the learning scenario at all!!! (how long, who…) Cross-Cultural Conference, 8.5.2013, Steyr 15
  • 16. Page 17 Thank You! Mag. Dr. Tanja Jadin Department Communication and Knowledge Media University of Applied Sciences Upper Austria tanja.jadin@fh-hagenberg.at Cross-Cultural Conference, 8.5.2013, Steyr 16