Tiziano Tassi
     Prof. Marcel Saucet
                                                    Jacek Schab
Communication Marke...
IDEA OF INNOVATION

                      entertainment
Make the difference
                       exclusivity
   working ...
WHAT’S INNOVATION?

New entertainment service

            Poseidon
Exclusive   Invitation Style   Unique Experience
BENCHMARKING
       Seven Stars Galleria
       Milan

       Featured restaurant called “La Sinfonia”
       Fully licens...
BENCHMARKING
       Emirates Palace
       Abu Dabi

       Also features concerts in the hotel
       Auditorium Faciliti...
SWOT ANALYSIS
FULL SENSORIAL EXPERIENCE



SIGHT       TASTE   HEARING   SMELL   TOUCH
VISUAL BOARD
POSITIONING
PRICING
   25.000 $                      10.000 $
     per evening                  per evening



  POSEIDON             ...
TRIBAL CONCEPT
Membership cannot be bought
Recognition Symbol
High value for rich people
High loyalty
The 3 event in the y...
ADV
  LOGO                    SLOGAN


                      Being someone?
                      It’s not enough.

   Pow...
LIFE CYCLE
COMMUNICATION PLAN
Poseidon Keynote
Poseidon Keynote
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Poseidon Keynote

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Poseidon Keynote

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Poseidon Keynote

  1. 1. Tiziano Tassi Prof. Marcel Saucet Jacek Schab Communication Marketing Guilherme Pinheiro Euromed Management Marlon Smigelsky Poseidon Athena Consulting “Think before acting”
  2. 2. IDEA OF INNOVATION entertainment Make the difference exclusivity working on experience
  3. 3. WHAT’S INNOVATION? New entertainment service Poseidon Exclusive Invitation Style Unique Experience
  4. 4. BENCHMARKING Seven Stars Galleria Milan Featured restaurant called “La Sinfonia” Fully licensed bar and offers 24 hour in room dining. The menu varies according to season, and the chef creates a different gourmet menu on a daily basis
  5. 5. BENCHMARKING Emirates Palace Abu Dabi Also features concerts in the hotel Auditorium Facilities • Seating for 1100 guests • Multiple entrances • 20m in height • Stage lighting • Outlets for broadcasting • Built in sound system”
  6. 6. SWOT ANALYSIS
  7. 7. FULL SENSORIAL EXPERIENCE SIGHT TASTE HEARING SMELL TOUCH
  8. 8. VISUAL BOARD
  9. 9. POSITIONING
  10. 10. PRICING 25.000 $ 10.000 $ per evening per evening POSEIDON POSEIDON Platinum Gold 111 places 555 places 1 event per year 2 events per year
  11. 11. TRIBAL CONCEPT Membership cannot be bought Recognition Symbol High value for rich people High loyalty The 3 event in the year should become a ritual for members Hard to become member: only invited people can join Poseidon
  12. 12. ADV LOGO SLOGAN Being someone? It’s not enough. Power Luxury Exclusiveness
  13. 13. LIFE CYCLE
  14. 14. COMMUNICATION PLAN

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