This booklet (available in Italian as well) was published by Confindustria (the main entrepreneurs association in Italy).
It tries to give some practical suggestions on how to start-up an innovative company or how to innovate an existing one.
The suggestions proposed are valuable because come from the observation of real business cases of existing start-up or innovated companies. Analysing the origin of the success, or the fail, of who had the boldness to make a change has been possible to get some interesting elements, useful for a start-up or an innovation strategy.
Part of this work was inspired by the bestseller book “The art of the Start” of Guy Kawasaki and was realized in the Innovation & Technologies Commission (CIET) of the Engineers Association of Rome (Ordine degli Ingegneri della Provincia di Roma).