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10 Church Giving Facts that will Change the Way You Think About Generosity

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Powerful church financial giving trends and insights based on giving data from thousands of churches. Use this church giving research to dream up new ways to teach the biblical principles of giving and generosity as well as to benchmark your church against thousands of others. Understand key elements of successful giving programs, Stop the summer giving slump, and Make giving easier for you members.

Brought to you by www.Tithe.ly.

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10 Church Giving Facts that will Change the Way You Think About Generosity

  1. 1. 10 Giving Facts You Need to Know. Useful insights gained based on giving data from thousands of churches. Benchmark your church and dream up new ways to teach the biblical principles of giving and generosity. www.tithe.ly
  2. 2. Distribution of giving dollars by month of year. THE SUMMER SLUMP IS A MYTH.#1 The “Summer Slump” is 100% based on the fact that people have to be “in church” to give. You have the power to change that by providing your church with digital giving tools. Churches using Tithe.ly actually see giving increase gradually through the summer vs. declining! 7.13% 6.90% 6.75% 7.44%7.48% 7.63% 8.07%7.94% 8.87% 8.81% 9.67% Jan Feb March April May June July Aug. Sept. Oct. Nov. Dec. Dec. 13.2% The dipping trend line represents the giving trend most churches see in the summer months. The green bars represent what churches on Tithe.ly experience.
  3. 3. Distribution of giving by day of month. BIG GIVING ISN'T RESERVED FOR PAYDAY OR END OF MONTH.#2 The first, fifteenth, and "las day" (30th & 31st) of the month are big days for giving relatively speaking, but those are not the only days giving spikes. The fifth, twelfth, nineteenth, and twenty-sixth are all elevated days of giving! 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 5.24% 4.11% 3.17% 3.24% 4.26% 2.93% 2.42% 2.81% 2.37% 2.89% 2.96% 3.94% 4.55% 4.26% 4.24% 2.80% 2.50% 2.89% 2.93% 3.25% 5.54% if you join the last two days. The "biggest *day* of the month" for giving. 3.25% 2.72% 3.11% 2.66% 2.98% 2.92% 2.92% 2.92% 3.20% 2.99% 2.55%
  4. 4. Distribution of giving dollars by day of week. SUNDAY ISN'T THE ONLY DAY OF THE WEEK PEOPLE LIKE TO GIVE.#3 10.7% 9.40% 9.80% 11% 14% 12% Sunday is the biggest single day of giving, but 67% of giving happens on days other than Sunday! That's right, people give Monday through Saturday if you put the tools in their hands. Most people tend to manage their money and bills on their own time while also tending to align their “spend” (eg. paying bills, grocery shopping, etc) based on when they get paid. Monday Tuesday Wednesday Thursday Friday Saturday Sunday 33%
  5. 5. Distribution of giving dollars by time of day. PEOPLE GIVE AT ALL TIMES OF THE DAY AND NIGHT.#4 Over 30% of giving dollars come in between 9pm and 6am — the “late hours” of the night and early morning. Perhaps donors are watching sermons or reading a bible study and feel a call to give. 5.80% 12A 1A 2A 3A 4A 5A6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P 7.30% 2.90% 1.40% 1.40% 1.80% 1.40% 2.20% 3.20% 5.30% 7.00% 8.20% 7.40% 6.10% 5.60% 4.30% 3.80% 3.50% 4.00% 3.70% 3.70% 4.10% 3.10% 2.80% MORNING 6a - 12p // 27.30% AFTERNOON 12p - 6p // 30.70% NIGHT 9p - 6a // 30.60% EVENING 6p - 9p // 11.40% 13.1% of giving dollars comes in from midnight to 3am.
  6. 6. Distribution of giving dollars by giving method. MOBILE GIVING IS THE CLEAR LEADER, BUT PEOPLE LIKE OPTIONS.#5 Mobile giving, at 57%, is clearly the front runner when it comes to the preferred way to give digitally. Of course, if you take mobile, text and web together, it’s pretty obvious to see that people love digital giving! 57% 24% 14% 4% 0.37% MOBILE WEB / ONLINE TEXT ADMIN KIOSK
  7. 7. Distribution of giving dollars by size of gift. PEOPLE ARE NOT AFRAID TO GIVE BIG ON THEIR MOBILE PHONE.#6 Some may think digital giving is mostly for small gifts and that those who give large amounts still choose to use checks as their preferred means of delivering the funds, but the data shows that isn’t the case. Over 50% of gifts processed were $250+! 27% 3% (Under $25) 5.0% ($25 - $50) 11% $101 - $250 15% 21% 18% $250 - $500 $501 - $1000 $1000+ $51 - $100
  8. 8. Distribution of giving dollars one-time vs. auto recurring giving.. PROMOTING RECURRING GIVING LEADS TO GREAT RESULTS!#7 13% of gifts were done through “recurring giving” where an individual decides to setup an auto-pay gift that happens on a regular basis. Encouraging people to setup auto recurring giving is an great way to grow giving because consistent givers make up a huge portion of overall giving (see #7). 13% 87% Recurring Giving One-time gifts
  9. 9. Distribution of giving dollars by consistent vs. occasional givers. CONSISTENT GIVERS SHOW AMAZING GENEROSITY!#8 Consistent givers — those that give at least once a month — make up only 15% of the total population, but they account for 51% of the dollars given! Contrast that with 85% of givers being “occasional givers” who make up under 50% of the total giving. CONSISTENT GIVERSOCCASIONAL GIVERS 15% of the people gave 51% of the total dollars contributed. 51%49% 85% 15%
  10. 10. Distribution of giving by payment method. CARD-BASED GIVING IS THE PREFERRED METHOD FOR MOST.#9 Only 3% of donors give using their bank account information (ACH) while 97% prefer to use a card. It could be because of the added layer of security or maybe they’re financially responsible people who want the card points/rewards. Regardless of the reason, it's important to understand that supporting card-based giving is a necessity. 3% 97%Card Giving Bank (ACH) Giving
  11. 11. Distribution of giving by card type. VISA LEADS THE WAY, BUT SUPPORT FOR ALL BRANDS IS IMPORTANT.#10 Clearly most people will give using a VISA or MasterCard, but offering AMEX and Discover is important for those individuals. As with supporting giving by mobile app, text, and web, it's important to offer all the major card brand options. 64% % OF TOTAL GIVING BY CARD BRAND % OF CARD ONLY GIVING BY CARD BRAND 22% 6% 1% 69% 24% 6% 1%
  12. 12. IT'S ONLY A MATTER OF TIME UNTIL DIGITAL MEANS TAKE OVER CASH & CHECK AS THE LEADING WAY PEOPLE GIVE AND SHOW FINANCIAL GENEROSITY. ARE YOU READY? YES, I AM! www.tithe.ly

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