TWO GREAT NEWSPAPER COLUMNS GREAT AMERICAN FORTUNES TITANS OF FORTUNE
TITANS OF FORTUNE  GREAT AMERICAN FORTUNES  Titans of Fortune  and  Great American Fortunes are  historically accurate and...
 
“ Your column on Otis Chandler was the best encapsulation of Otis I have ever seen.”  Marilyn Chandler De Young, wife of O...
DEAR EDITOR   The men and women who are the subject of the  Titans of Fortune  and  Great American Fortunes  were empire b...
 
<ul><li>Interest in these biographical sketches is widespread. People are drawn to stories of great wealth, power, success...
<ul><li>As operating budgets decline, these columns provide high quality and interesting reading at considerably lower cos...
<ul><li>The biographical sketches enhance the paper’s NIE potential since many teachers use these articles for their stude...
<ul><li>It’s a public service for your readership. As one reader noted: “ It is vital that the public read and learn who t...
<ul><li>These columns fit into different sections of the newspaper from the business section to lifestyles. The longer  Ti...
<ul><li>One business editor placed the column in the Saturday business section of his paper and discovered that for the fi...
<ul><li>TWO FORMATS ARE AVAILABLE </li></ul><ul><li>Titans of Fortune  is a long article—1,300 to 1,400 words  </li></ul><...
 
<ul><li>Schedule:  Weekly </li></ul><ul><li>Length:  500 words </li></ul><ul><li>Purpose:  Learn about the incredible men ...
 
 
<ul><li>Schedule:  Weekly </li></ul><ul><li>Length:  1,300 to 1,400 words </li></ul><ul><li>Purpose:  Learn about the incr...
<ul><li>Daily Circulation Per Week   Individual Articles  Special 26-pack  </li></ul><ul><li>Under  25,000  $  10 $  200 <...
<ul><li>TO RECEIVE ACCESS TO THE ARTICLES PLEASE FILL OUT THE ARTICLE ACCESS REQUEST FORM AT  WWW.TITANSOFFORTUNE.COM/EDIT...
<ul><li>FREE ARTICLE  </li></ul><ul><li>ONCE YOU RECEIVE ACCESS APPROVAL YOU WILL BE ENTITLED TO DOWNLOAD ONE ARTICLE (EIT...
<ul><li>PURCHASE ARTICLES </li></ul><ul><li>WHEN YOU ARE APPROVED FOR ACCESS YOU WILL BE ABLE TO LOG IN AND REVIEW ALL THE...
<ul><li>List of all available articles </li></ul><ul><li>Author’s Bio </li></ul><ul><li>Reader Comments and Acknowledgment...
<ul><li>For a complete list of all Titans of Fortune articles by  </li></ul><ul><li>alphabetical order go to:        http:...
<ul><li>I have written articles for various legal and other periodicals, one law book, one historical anthology, “Centenni...
<ul><li>Representative comments made by readers of  Titans of Fortune  over the past four years is available on the home p...
<ul><li>  </li></ul><ul><li>B.C. Forbes wrote a book, &quot;Men Who Are Making America,&quot; a collection of biographies ...
TWO GREAT NEWSPAPER COLUMNS GREAT AMERICAN FORTUNES TITANS OF FORTUNE
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Cd Editors Presentation 97 2003 Version 10 14 2008 Ppt

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Cd Editors Presentation 97 2003 Version 10 14 2008 Ppt

  1. 1. TWO GREAT NEWSPAPER COLUMNS GREAT AMERICAN FORTUNES TITANS OF FORTUNE
  2. 2. TITANS OF FORTUNE GREAT AMERICAN FORTUNES Titans of Fortune and Great American Fortunes are historically accurate and fun-to-read biographical sketches of America’s greatest moguls. Each column is complete, edited and includes an image. To introduce you to the material, you can select one column from either Titans of Fortune or Great American Fortunes to run in your newspaper for free.
  3. 4. “ Your column on Otis Chandler was the best encapsulation of Otis I have ever seen.” Marilyn Chandler De Young, wife of Otis Chandler. “ Hello Daniel. I’ve been enjoying your articles in the News Press for several years; they are really fantastic! Thank you for sharing your knowledge of these important pioneers of our nation – I think it is vital that the public read and learn who these people are, and what they have contributed to our society. I had no idea you were a Santa Barbara local. I thought the News Press purchased your stories from AP or the New York Times.” Dave Walters
  4. 5. DEAR EDITOR   The men and women who are the subject of the Titans of Fortune and Great American Fortunes were empire builders. They evoke images of: Great wealth Opulent lifestyles Unrestrained power   The biographical sketches are: Historically accurate Provide insight to the elements of success Easy to read
  5. 7. <ul><li>Interest in these biographical sketches is widespread. People are drawn to stories of great wealth, power, success and history. Although the subjects of these columns are not local, they are universal; most of them were great American pioneers and well known. Readership will increases as people discover the columns. </li></ul>
  6. 8. <ul><li>As operating budgets decline, these columns provide high quality and interesting reading at considerably lower costs. </li></ul>
  7. 9. <ul><li>The biographical sketches enhance the paper’s NIE potential since many teachers use these articles for their students or discuss the columns with their classes. </li></ul>
  8. 10. <ul><li>It’s a public service for your readership. As one reader noted: “ It is vital that the public read and learn who these people are, and what they have contributed to our society.” </li></ul>
  9. 11. <ul><li>These columns fit into different sections of the newspaper from the business section to lifestyles. The longer Titans of Fortune column is ideal for expanded Sunday editions or for Saturday fills. Great American Fortunes fits anywhere and on any day. </li></ul>
  10. 12. <ul><li>One business editor placed the column in the Saturday business section of his paper and discovered that for the first time even the newsroom read the business section on Saturday. </li></ul>
  11. 13. <ul><li>TWO FORMATS ARE AVAILABLE </li></ul><ul><li>Titans of Fortune is a long article—1,300 to 1,400 words </li></ul><ul><li>  </li></ul><ul><li>Great American Fortunes is shorter—500 words </li></ul><ul><li>  </li></ul><ul><li>This presentation contains 26 articles in each format , providing you with six months of weekly columns. They have been edited and include images, many from the public domain and others from foundations, libraries, and historical societies. </li></ul>
  12. 15. <ul><li>Schedule: Weekly </li></ul><ul><li>Length: 500 words </li></ul><ul><li>Purpose: Learn about the incredible men and women who shaped our lives. </li></ul><ul><li>Graphics: Each of the columns includes an image of the individual profiled. </li></ul><ul><li>Text Delivery: E-mail, website, FTP (Word, PDF). </li></ul><ul><li>Graphics Delivery: E-mail, website, FTP (jpeg). </li></ul><ul><li>Rights: One-time print rights in primary circulation area, plus non-exclusive rights to display current and back issues of column on periodical's website. </li></ul><ul><li>Pricing: See next slide </li></ul><ul><li>Invoicing: Payable by check or by internet payment. </li></ul>
  13. 18. <ul><li>Schedule: Weekly </li></ul><ul><li>Length: 1,300 to 1,400 words </li></ul><ul><li>Purpose: Learn about the incredible men and women who shaped our lives. </li></ul><ul><li>Graphics: Each of the columns includes an image of the individual profiled. </li></ul><ul><li>Text Delivery: E-mail, website, FTP (Word, PDF). </li></ul><ul><li>Graphics Delivery: E-mail, website, FTP (jpeg). </li></ul><ul><li>Rights: One-time print rights in primary circulation area, plus non-exclusive rights to display current and back issues of column on periodical's website. </li></ul><ul><li>Pricing: See next slide </li></ul><ul><li>Invoicing: Payable by check or by internet payment. </li></ul>
  14. 19. <ul><li>Daily Circulation Per Week Individual Articles Special 26-pack </li></ul><ul><li>Under 25,000 $ 10 $ 200 </li></ul><ul><li>25,001 to 50,000 20 400 </li></ul><ul><li>50,001 to 75,000 30 600 </li></ul><ul><li>75,001 to 100,000 40 800 </li></ul><ul><li>100,001 to 200,000 50 1,000 </li></ul><ul><li>over 200,000 $ 65 $ 1,300 </li></ul>
  15. 20. <ul><li>TO RECEIVE ACCESS TO THE ARTICLES PLEASE FILL OUT THE ARTICLE ACCESS REQUEST FORM AT WWW.TITANSOFFORTUNE.COM/EDITORS/ACCESS/ . </li></ul>
  16. 21. <ul><li>FREE ARTICLE </li></ul><ul><li>ONCE YOU RECEIVE ACCESS APPROVAL YOU WILL BE ENTITLED TO DOWNLOAD ONE ARTICLE (EITHER TITANS OF FORTUNE OR GREAT AMERICAN FORTUNES, BUT NOT BOTH) FOR FREE. </li></ul><ul><li>THE RIGHTS YOU RECEIVE FOR THIS SINGLE ARTICLE: One-time print rights in primary circulation area, plus non-exclusive rights to display current and back issues of column on periodical's website. </li></ul>
  17. 22. <ul><li>PURCHASE ARTICLES </li></ul><ul><li>WHEN YOU ARE APPROVED FOR ACCESS YOU WILL BE ABLE TO LOG IN AND REVIEW ALL THE ARTICLES . YOU CAN PURCHASE ONE, SEVERAL OR ALL THE ARTICLES OF EITHER TITANS OF FORTUNE OR GREAT AMERICAN FORTUNES OR BOTH. A SPECIAL INTRODUCTORY OFFER PROVIDES A SIGNIFICANT PRICE BREAK—50% OFF THE REGULAR PRICE--FOR THE PURCHASE OF 26 ARTICLES, A HALF YEAR’S SUPPLY OF COLUMNS. </li></ul>
  18. 23. <ul><li>List of all available articles </li></ul><ul><li>Author’s Bio </li></ul><ul><li>Reader Comments and Acknowledgments </li></ul><ul><li>Origin of Newspaper Columns </li></ul>
  19. 24. <ul><li>For a complete list of all Titans of Fortune articles by </li></ul><ul><li>alphabetical order go to: http://titansoffortune.com/articles/alphabetical/ </li></ul><ul><li>For a complete list of all Titans of Fortune articles by </li></ul><ul><li>categories go to: </li></ul><ul><li> http://titansoffortune.com/articles/category/ </li></ul>
  20. 25. <ul><li>I have written articles for various legal and other periodicals, one law book, one historical anthology, “Centennial Stories, and authored the award-winning historical novel, “Pale Truth” (MaxIt Publishing, 2000). In addition to being named Book of the Year by ForeWord Magazine in 2001, “Pale Truth” received many outstanding reviews including ones from Publishers Weekly and the American Library Association’s Booklist . A sequel to “Pale Truth,” currently entitled “Measured Swords,” has recently been completed. </li></ul><ul><li>I write two weekly columns, Titans of Fortune and Great American Fortunes about the great men and women who had a profound impact on America and, often, the world, while amassing great personal fortunes. My experience as a lawyer, CEO of a public company, a rancher, and author, combined with my academic background—UCLA (B.S.), UCLA Law School (J.D.), the London School of Economics and Political Science (LL.M.), and Cambridge University (post-graduate studies)—gives me the perception and knowledge necessary to analyze the powerful titans and their achievements, and to place their lives and triumphs in a larger perspective. </li></ul><ul><li>Great American Fortunes is essentially a snapshot of the longer profiles contained in Titans of Fortune . </li></ul><ul><li>Titans of Fortune first appeared in the Santa Barbara News Press in 2003, and has appeared in several Knight Ridder and other papers. Great American Fortunes is currently syndicated in several Lee Newspapers. Other biographical profiles have appeared in American Biography , Santa Barbara Historical Museum’s Noticias and South American Explorer. </li></ul><ul><li>My hour-long radio show, based on the Titans of Fortune column, can be heard live on KZSB, 1290AM in Santa Barbara, Ventura, Oxnard, Westlake, Camarillo and Thousand Oaks, or on podcasts from the station on the second and fourth Friday of each month at 9 a.m. </li></ul><ul><li>I am on the Board of Trustees of the Santa Barbara Historical Museum and on the Board of Directors of the Santa Barbara Sheriff’s Activities League. I am a black belt in judo and one of the head instructors of the University of California at Santa Barbara Judo Club. I love the outdoors, sailing, flying and trekking to the far corners of our globe. Most of all I love my family; and I’m passionate about the titans. </li></ul>
  21. 26. <ul><li>Representative comments made by readers of Titans of Fortune over the past four years is available on the home page of www.titansoffortune.com . </li></ul><ul><li>Many descendants of the titans have contacted me, including those of Capt. William Matson, William Wrigley, Jr., Otis Chandler, Henry Goldman, Leland Stanford (his brother’s family), Henry Halleck, Anthony Drexel, Harvey Firestone, Leo Baekeland, Darius O. Mills, Emile Berliner, Samuel Mosher, Philip Armour, John Muir, George Pullman and others. </li></ul>
  22. 27. <ul><li>  </li></ul><ul><li>B.C. Forbes wrote a book, &quot;Men Who Are Making America,&quot; a collection of biographies about successful titans of business. It was published in 1917. Its success prompted B.C. to start a business magazine, a bimonthly &quot;devoted to doers and doings.&quot; At first, he intended to call the publication Doers and Doings, but decided to use his last name just as other successful publishers, Collier and McClure, had done. In September, 1917, the first issue of Forbes appeared, focused on bringing the lives of American business titans to the nation. Readers embraced the magazine, and by 1929 Forbes was selling 1,219 pages of advertising annually. Forbes success also spawned competition; Henry Luce introduced Fortune magazine and ….. began publishing Business Week . </li></ul><ul><li>  </li></ul><ul><li>The Forbes story bears a remarkable resemblance to the genesis of my column. In 2003 I decided to write a series of books detailing the stories of nearly 100 moguls who shaped our lives. I prepared a non-fiction book proposal for submission to my agent and gave it to one of my friends, a best-selling author and syndicated columnist, for review. The proposal included summaries of 30 chapters I proposed for the first book. He found the stories fascinating and suggested that I turn the summaries into newspaper articles. It was an intriguing idea and other writers supported it as well. The column, “ Titans of Fortune ” was born. </li></ul><ul><li>  </li></ul><ul><li>As of July1, 2008, I have written more than 250 Titans of Fortune columns and I would like to offer you a weekly column that will intrigue, engage, and educate your readers, the same column that has generated several hundred emails from readers across the nation expressing their appreciation for it, and how they look forward each week to its publication. </li></ul><ul><li>  </li></ul><ul><li>The subjects of my column cover every geographical region of the United States. Many immigrated to the United States from Germany, Ireland, England, France, Italy and other nations, and settled in New York, Boston, Chicago, Cleveland, Cincinnati, Detroit, Atlanta, Philadelphia, Louisville, Miami, Seattle, and many other cities throughout our nation. </li></ul><ul><li>  </li></ul><ul><li>My column tells the fascinating tales of these titans, each week introducing a different character in a different industry. Moreover, reading their stories gives context to their historical setting and provides a great canvas for learning the history of this nation, economically, politically and socially. </li></ul><ul><li>  </li></ul><ul><li>I encourage you to publish these articles. The two formats, Great American Fortunes (short) and Titans of Fortune (long), provide ample flexibility in placing the columns. The content is of great benefit to your readers; a true social and educational service. And the enjoyment your readers will derive from these columns will be a great benefit to your newspaper. Try one column for free, or try them all. You won’t regret it. </li></ul><ul><li>  </li></ul><ul><li>Daniel Alef July 1, 2008 </li></ul>
  23. 28. TWO GREAT NEWSPAPER COLUMNS GREAT AMERICAN FORTUNES TITANS OF FORTUNE

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