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Startup Kitchen - Bandung Ventures Night 2011

A presentation about Urbanesia and how we manage our innovation from ideas to execution. We learn a lot from bits and pieces of other startups and implement them collectively.

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Startup Kitchen - Bandung Ventures Night 2011

  1. 1. Startup Kitchen URBANESIA.COM Prepared By: Batista R. Harahap www.bango29.com
  2. 2. .what()• Online Lifestyle City Directory• > 220.000 Businesses Listed• > 8.000 Reviews• > 28 millions what + where keywords• > 214 millions search results served• > 8 millions URL indexed
  3. 3. .us()• The whole team size is 21 geeks
  4. 4. .objectives()• Primary: To be the number one online lifestyle city directory.• Increase user tractions, stickiness and visits• Increase pageviews• Creating new distribution channels• Monetize
  5. 5. .how()• Get teams to communicate• Identify problems (easy)• Listen to user feedbacks, data or real• After hours
  6. 6. .steps()• Presenting our new Mobile Web look to the team
  7. 7. .steps()• Selina our Founder/CEO presenting monetization plans to the team
  8. 8. .steps()• Whiteboards!
  9. 9. .steps()• DEMO Day
  10. 10. . result()• Birth of Codecamp and Betanesia
  11. 11. . codecamp()• Burning after hours with codes
  12. 12. . codecamp()• Lessons to optimize for scalability
  13. 13. . betanesia()• Small team preparing & developing stronger foundations for our platform
  14. 14. .result()• Reviews from Jan 2010 - March 2011
  15. 15. .result()• New members from Jan 2010 - March 2011
  16. 16. .result()• Pages crawled by Google/day from Jan 2011 - March 2011
  17. 17. .result()• Average page loading time in milliseconds from Jan 2011 - March 2011
  18. 18. .JOIN()• We are on the hunt for Web & Mobile Developers => http://urho.me/BtoOu• We love geeks, we’re cool :p
  19. 19. .THANKYOU()• Follow us @Urbanesia• www.urbanesia.com

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