What is CLICKABLE VIDEO?
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 200...
What is CLICKABLE VIDEO?
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 200...
What is ?
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax...
What’s so special about ?
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 20...
What’s special about ?
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 ...
What’s special about ?
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 ...
What is ?
The only application that displays a
fully customised button matrix
alongside the tag.
wireWAX Ltd, Studio 54, C...
What is ?
Buttons can be any size, shape
or colour and contain text,
images, apps and links to
other sites, pages or video...
What is ?
Buttons can hold apps
that allow viewers to
interact further.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Cl...
What is ?
Interactive button apps
can add rich content to
otherwise passive video.
wireWAX Ltd, Studio 54, Clink Street St...
What is ?
Allow viewers to interact
with entertainment features.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Str...
What is ?
Start thinking about
production differently.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, Londo...
What is ?
Buttons can be customised
and integrated into your
campaign or brand aesthetic.
wireWAX Ltd, Studio 54, Clink St...
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / sup...
What is ?
Create commercial
opportunities as an
alternative to pre-rolls.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 ...
What is ?
Work with brands to
connect content with
purchasing opportunities.
wireWAX Ltd, Studio 54, Clink Street Studios,...
What is ?
The most comprehensive
metric tools available.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, Lon...
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / sup...
The world’s first and only taggable video tool
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9...
What is ?
Officially white-listed for full
Facebook integration.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Str...
What is ?
Automatically detect faces
within your video stream.
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Stree...
What is ?
Automatically recognise and add
tags to famous faces or friends.
wireWAX Ltd, Studio 54, Clink Street Studios, 1...
The world’s first and only taggable video tool
wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9...
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Adventures in Interactive Video

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Presentation by Steve Callanan and Dan Garraway (WireWax) at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

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Adventures in Interactive Video

  1. 1. What is CLICKABLE VIDEO? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  2. 2. What is CLICKABLE VIDEO? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  3. 3. What is ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  4. 4. What’s so special about ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  5. 5. What’s special about ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  6. 6. What’s special about ? wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com CONVERSION FUNNEL ANALYSIS
  7. 7. What is ? The only application that displays a fully customised button matrix alongside the tag. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  8. 8. What is ? Buttons can be any size, shape or colour and contain text, images, apps and links to other sites, pages or videos. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  9. 9. What is ? Buttons can hold apps that allow viewers to interact further. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  10. 10. What is ? Interactive button apps can add rich content to otherwise passive video. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  11. 11. What is ? Allow viewers to interact with entertainment features. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  12. 12. What is ? Start thinking about production differently. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  13. 13. What is ? Buttons can be customised and integrated into your campaign or brand aesthetic. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  14. 14. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com Advertising & Opportunities Make video into a game.
  15. 15. What is ? Create commercial opportunities as an alternative to pre-rolls. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  16. 16. What is ? Work with brands to connect content with purchasing opportunities. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  17. 17. What is ? The most comprehensive metric tools available. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  18. 18. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com Advertising & Opportunities
  19. 19. The world’s first and only taggable video tool wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  20. 20. What is ? Officially white-listed for full Facebook integration. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  21. 21. What is ? Automatically detect faces within your video stream. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  22. 22. What is ? Automatically recognise and add tags to famous faces or friends. wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com
  23. 23. The world’s first and only taggable video tool wireWAX Ltd, Studio 54, Clink Street Studios, 1 Clink Street, London. SE1 9DH. +44(0) 20 7407 2007 / www.wirewax.com / support@wirewax.com

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