The Pixel Lab 2011-Tom Putzki: Games a Short Overview

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The Pixel Lab 2011-Tom Putzki: Games a Short Overview

  1. 1. Games – A short Overview<br />Tom Putzki<br />Tom Putzki Consulting<br />POWER TO THE PIXEL<br />June 29th 2011<br />
  2. 2. Videogames – The Beginning…<br />
  3. 3. …and Today<br />
  4. 4. The first Heroes…<br />
  5. 5. …and Today<br />
  6. 6. Beautiful Landscape…<br />
  7. 7. …and Today!<br />
  8. 8. Games are Entertainment<br />Game Development is more and more Entertainment Development<br />Game Budgets are Multi-Million-EURO / $-Budgets!<br />Multiplatform Development<br />Online Games<br />Own Brands vs. Licensing<br />Licensing Business esp. in the US-Market<br />Harry Potter, Lord of the Rings, Matrix, King Kong, Spiderman, Batman, Star Trek, Star Wars...)<br />Own successful Brands guarantee huge profits – but Brand Building is very hard and expensive…<br />Vision? – Games start where Movies end…<br />
  9. 9. Hollywood…<br />
  10. 10. …a new Record!<br />- Avatar beats Titanic<br />- Cameron-Blockbuster most successful Movie of the World<br />- James Camerons Avatar makes 232,2 Mio US $ at release weekend – (4 full days international)<br />The most successful Movie of all Times<br />The most successful Movie Release of all Times<br />The most successful Entertainment Release of all Times…<br />
  11. 11. Really?<br />
  12. 12. And the Winner is…<br />Guiness Book of Records gives most successful Entertainment Release of all Times to Activision Blizzards „CoD – Modern Warfare 2“<br />401,6 Mio US $ on Day One!<br />No Book, no Movie, no CD, no other Game ever made such a Day-One Volume<br />
  13. 13. …and even better!<br />650 Mio US $ Revenue: Black Ops better than Modern Warfare 2<br />Activision Blizzards „Call of Duty: Black Ops“ makes<br />650 Mio US $ within 5 Days – A new Industry Record<br />Black Ops beats the previous record holder „Call of Duty: Modern Warfare 2“ (Sales Volume 550 Mio US $ within 5 Days)<br />Nearly 10 Mio Copies sold <br />
  14. 14. European Gamesbusiness<br />UK (2010 HW + SW) 3,3 Billion € / - 13 %)<br />Germany (2010 SW) 1,59 Billion € ( - 1 %)<br />France (2009 SW) 1,43 Billion € (- 13 %)<br />Spain (2010 SW) ~ 750 Million €<br />Italy (2010 SW) ~ 640 Million €<br />Austria (2010 HW + SW) 284 Millionen € (- 2,5 %)<br />Swiss (2010 HW + SW) 263,6 Millionen € (- 10,6 %)<br />Marketsize Europe Software 7,3 Billion €<br />Marketsize Europe Hardware 5,7 Billion €<br />Source: ISFE & ELSPA <br />
  15. 15. Worldwide Gamesbusiness<br />Europe (incl. EMEA) <br />Northamerica (incl. Middle- and Southamerica)<br />Asien (incl. Australia / Ozeanien)<br />app. one third each<br />Gamesbusiness worldwide app. 40 Billion €<br />
  16. 16. Game Development= Hightech Development<br />Fullprice Games are extremly complex Projects<br />Studios with 3.000 or more Employees (i.e. EA Canada / Vancouver, UBISoft Montreal...)<br />Budgets – incl. Marketing! – reach easily more than 100 Mio US $<br />Highly qualified Specialists needed in<br /> Game Design, Story, Level Design, Coding – Engine / Network / AI / Logic, Art – 2D / 3D – Textures / Character / World / GUI, Animation, Sound / Sfx, QA, Producing, Marketing, PR, Community Management, Support, Billing…<br />
  17. 17. Definition: Games I<br />Casual Games – simple Titles, < 15,- €<br />Midprice Games – more complex, reduced Gameplay & Duration, > 15,- € und < 35,- €<br />Fullprice Games – full complex Titles, various Content (Online Components, Multiplayer Options, many Levels, long Duration, Special Editions etc.) > 35,- € and < 80,- € <br />
  18. 18. Definition: Games II<br />Genres:<br />Strategy, Role Playing Games, Sports, Action, Shooter, Simulations, Skill Games, Jump & Run, Arcade, Puzzles, Racing, Music- and Partygames, Serious Games, Edutainment…<br />MMOG = Massive Multiplayer Online Games – Client & Browser (i.e. Seafight, Travian, Ogame, Last Chaos, Ikariam...)<br />MMORPG = Massivly Multiplayer Online Role Playing Games (i.e. UO, Everquest, DAoC, WoW, Eve Online, LotRO, AoC, WAR, AION...)<br />Social Media Games = ****ville, Empires & Allies, Mafia Wars…<br />
  19. 19. Who plays what?…<br />Everyone nearly Everything<br />Some Examples:<br />
  20. 20. Music and Party Games…<br />
  21. 21. Games for Health<br />Wii<br />Fit<br />Balanced<br />Excer<br />Games<br />
  22. 22. Girls Games<br />
  23. 23. Familiy Games – Nintendo‘s Wii<br />
  24. 24. SONY‘s Move<br />
  25. 25. Microsoft‘s Kinect<br />
  26. 26. New in the Gamesbiz…<br />Apps<br />App Store<br />iPhone<br />iPad<br />iTunes…<br />…and of course Android, other Smart-phones & Tablets, too<br />
  27. 27. Browsergames – Free2play<br />
  28. 28. From animated Excel Sheets…<br />
  29. 29. …via Comic Style…<br />
  30. 30. …to High-End<br />
  31. 31. Facebook & Co. – Free2play<br />Social<br />Network<br />Games<br />
  32. 32. MMORPG‘s – Kings Class<br />UO<br />WoW<br />LotRO<br />AION<br />AoC<br />Rift<br />SWTOR<br />
  33. 33. Online = Future<br />Phenomenon World of Warcraft:<br /> app. 11.500.000 Players worldwide (released 2004!)<br />Most successful MMORPG<br />Business Model Subscription Fee (~10,- US $ / Player monthly)<br />Browsergames – Free2play (Bigpoint, Gameforge etc.)<br />Social Media Games / Social Network Games ! ! !<br />ALL Consoles with Online-Networks / Communities<br />Trends:Distribution by Download, Ingame Item Selling, Micro Transactions, Premium Accounts, Periodical Games, Serious Games, Location based Games etc.<br />
  34. 34. Where is the Games Industry now?<br />Several decades old<br />established<br />Part of Culture<br />normal<br />on Eye Level with different Kinds of Entertainment Media<br />Big Business<br />grown up<br />
  35. 35. Gamers have grown up, too!<br />30 years or more<br />established<br />Part of Culture<br />normal<br />with Job, Career, Family, Kids, Home, Dog, Pool, Carport…<br />first Time that Gamers come back to ‚their‘ Medium<br />
  36. 36. Immersion<br />Intensive Feelings experienced in a Virtual World<br />A State of Mind<br />Player – Gamechar is used to influence the VW<br />Avatar – Gamechar represents the User in the VW – 3rd Person talk…<br />Character – User identifies with Gamechar – 1st Person talk<br />Persona – Gamechar is Part of the Identity of the Gamer – not playing but being IN the VW<br />Levels of Immersion by Richard Bartle, MUD & Designing VW‘s<br />
  37. 37. Age Rating<br />More and more a European Theme<br />Problem for Brussels is:<br />Who will be in Charge?<br />Netherlands regarding Drug Abuse? <br />UK regarding too much Violence?<br />Germany regarding sexual explicit Content?<br />Italy regarding bad Language? <br />
  38. 38. THX a LOT !<br />Contact:<br />Tom Putzki<br />Tom Putzki Consulting<br />Friedrich-Wilhelm-Strasse 15<br />D-12103 Berlin<br />Germany<br />tp@tom-putzki-consulting.com<br />+ 49 - 162 - 43 79 755<br />

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