MICHEL REILHAC: The birth of a language

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MICHEL REILHAC: The birth of a language

  1. 1. « A train getting into the station at La Ciotat » by Lumières brothers, 1896
  2. 2. Film is a VISUAL language
  3. 3. Transmedia storytelling is a BEHAVIOURAL language
  4. 4. Engagement & Participation are the ENGINE of transmedia stories
  5. 5. Participants Producers Spectators A changing audience structure
  6. 6. New behaviours will…
  7. 7. …structure the language of transmedia :
  8. 8. turning passive viewers …
  9. 9. …into active participants
  10. 10. Playing
  11. 11. Hoaxing
  12. 12. Sharing
  13. 13. (photo copyright Phil Steele)
  14. 14. Creating
  15. 15. Bridging
  16. 16. Eventing
  17. 17. Trusting
  18. 18. Managing privacy
  19. 19. « People should have more privacy, governments should have more transparency » Joy Ito, director MIT Media Lab
  20. 20. Caring
  21. 21. Phil Steele photo on « together » (photo copyright Phil Steele)

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