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The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang

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The publishing industry is going through massive disruption. The Big Six have become the Big Five – and Nielsen data shows that the global book market is decreasing year-on-year despite the tremendous growth of e-books.
But it’s not all gloom and doom! There are success stories. Children’s publishing is exploding. And pockets of innovation, both in traditional publishing houses as well as in start-ups that are less a year old, are redefining what it means to be a book publisher. Format is no longer as important as story, and many publishers are actively looking to commission stories
that span media platforms. Publishing professional Eric Huang leads us through a recent history of the industry to uncover the innovations springing up around the world. What sort of stories is the modern publisher looking for? What is the best way to approach them?

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The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang

  1. 1. ThePixelLab 28June-4July Inverness, Scotland #PixelLab
  2. 2. Innovation in Book ! Publishing ! Eric Huang! Made in Me ! #PixelLab! @powertothepixel!
  3. 3. BRAND OVER FORMAT
  4. 4. TARGET AUDIENCE
  5. 5. BABY TEEN TWEEN PRESCHOOL
  6. 6. FICTION NONFICTION
  7. 7. MASS MARKET LITERARY
  8. 8. FORMAT
  9. 9. 32 6448 16 192 24 240
  10. 10. RETAIL SPACE
  11. 11. SIMPLE
  12. 12. Visuals Clear book proposition Follow-up PITCH TO PUBLISHERS
  13. 13. 1.  Three line pitch 2.  Personal history 3.  Synopsis 4.  Bigger picture 5.  Marketing angle PITCH TO PUBLISHERS
  14. 14. 1.  Three line pitch 2.  Personal history 3.  Synopsis 4.  Bigger picture 5.  Marketing angle PITCH TO PUBLISHERS XXXXXXXXXX
  15. 15. STORY
  16. 16. eric@madeinme.com @dinoboy89 @hello_madeinme

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