Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
l-Wél

i :  ‘Isa

l ~ ibsitalrels-aglraa
ealiaaaltaaliesiealttal
Emil  fil

l 13%|  55%|  %l EEJ

i  : l;@: i.Il‘: ifs€, I,...
l l

france-izéléxiisioiis
r ' ' ' ns
h-anceteleVlSlO

Tools

Con nected TV

franceiv
mlu'~. .=; 

Social TV

Digital Branch

Digital
content

Conten...
A digital content lab

Ellllllullii

Create and tell new stories

- Create original content for the web and digital platfo...
Ela3WE[L[3 CW
ElIll| TullES 

Try new
narrations

 A [,0

audiences

Drive a
conversation

Experiment
new

Klagfiv  technol...
i_la<3°Llet7ElLE3
ECWTURES

 

Webséries

Web creation and transmedia

Unlimited content variety

Blogs — Social Network

...
if. ",fi{', [[L[3 In details and figures

iE| i|lullE8

- A team of 17 people

- 45 projects in development or in productio...
EWVELLES
ECRITURES

nouvelles-ecritures@francetv. fr

1/

Editorial committee
ii‘3iJ"'iEllES _ _
§[; [;nUR[3  Transmedia c...
- 71°/ o of the french population use a

New streams of content

- The number of households with a Doubled in 1 year (8 M)...
A connected audience
r_iouvEllES
ECllllu| lE8

- Multitasking audience

- Mobile audience
- Reactive audience,  who is eng...
ii‘3iiliElLES
ECll| TullE3

In order to: 

- Promote ftv creation in the long run

- Provide enlarged content

- Contribut...
l

l‘i‘»"”IillE

   

rt: 
l_vl

  

 

 

 

C§: i'§ls‘i; l:i‘_i, l§l. C§. l.JF? ..I
itiiiifillirii  
‘tc: iri. it: ; 

'_lL: _i"C? -;I; i.l; ‘i§i‘; ‘i; léiélliiil
Why do we use Transmedia ? 

- Games I fictions
- Fiction I collective storytelling

- TV program I Collective action or re...
Integrated digital devices

_/ _
_ 

Audience Engagement
design

‘ 4f :0; '7
Communities Reaction I Share

Broadcasting

L .
..  .. ..«. -.. .a

Development and production steps of a project

The Story

‘llllhll I want to tell‘. ..

/ } (im(eyt- p...
EFSWELLES Web-series Platform
Eilllllullll

Talent incubator,  Studio 4 is the first web platform curating and
producing w...
STUDIO4

g , ,.. ,,, fl,. ,,, .,_ Animation 5

Productions

Fiction 12
STUDIO4
Acquisitions

  ! ."'v-‘T.  3-’; 
:9». 
L.  ~

Fiction 12

 

Animation 5

3?
ll3lllllll3
Eclillullll

ROAD MAP
201 5-201 6
'W3°LilElLlS Transmedia

Elllillullll

- become transmedia campaigns publishers by creating two
huge events each year by g...
- find strong editorial partnerships

WTVELLES Transmedia
Elllllullll
Génération What ?  Lovelooz Anarchy jeu d'influences...
li§fil[LL[S New storytelling projects

Elllillullll

Bring freshness in the audiovisual landscape while speaking the langua...
l_T3fi‘fi£LL[S New storytelling projects
Elllllullll

francetv

francetvinfo III II éducation

CULTUREBOX" s‘ruD| o 4. franc...
ll? ll3'lElL[3 Experimentations

Ellllllullll

- push further experimentation
Google Glass I Oculus Rift I binaural sound ...
i_i<3ii‘iElllS iittttiits
Elllllullll Elllllullll

fra3CewElll$ "ac">°e"llll3
iclliuits Thank YOU icliiuiits

tttttiits li...
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker
Upcoming SlideShare
Loading in …5
×

The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker

509 views

Published on

As audience behaviour transforms, who is investing in new ways for film and media organisations to adapt to stay relevant? This session gives a unique opportunity to hear from commissioners who are leading the way in backing new types of entertainment products, audience engagement tools and cross-media projects.

Published in: Technology
  • Be the first to comment

The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker

  1. 1. l-Wél i : ‘Isa l ~ ibsitalrels-aglraa ealiaaaltaaliesiealttal Emil fil l 13%| 55%| %l EEJ i : l;@: i.Il‘: ifs€, I,: .-_: : gs: I;eas; l:: i1I. er: l Eel he Eiél E-seal fEE1lf"t'%i| l Ll ; ;:= aall. :%%l l%4;l
  2. 2. l l france-izéléxiisioiis
  3. 3. r ' ' ' ns h-anceteleVlSlO Tools Con nected TV franceiv mlu'~. .=; Social TV Digital Branch Digital content Content Transmedia
  4. 4. A digital content lab Ellllllullii Create and tell new stories - Create original content for the web and digital platforms - Explore new ways of storytelling using digital tools - Support creation and find new talents - Try out new ways of attracting viewers / users - Gather new audiences around communities
  5. 5. Ela3WE[L[3 CW ElIll| TullES Try new narrations A [,0 audiences Drive a conversation Experiment new Klagfiv technologies to address new Eflllllullli expel'lEl’C€5 Always question the rules
  6. 6. i_la<3°Llet7ElLE3 ECWTURES Webséries Web creation and transmedia Unlimited content variety Blogs — Social Network If, I r’ 1;" -; ‘ ad 41-$3 . :; §i: _f‘»j - {'5 L" a -_'. ‘.l: »L --I. ... ..—~--—-- -r_ " ’ r; ’. I I " I I(**‘ ‘I W , ‘_/ ~ J‘? -« / ' N 1 ’ ‘ i. i. .1. J Animation
  7. 7. if. ",fi{', [[L[3 In details and figures iE| i|lullE8 - A team of 17 people - 45 projects in development or in production - More than 1 500 projects received so far - 45 prices in various festivals - Budget: 4 M€
  8. 8. EWVELLES ECRITURES nouvelles-ecritures@francetv. fr 1/ Editorial committee ii‘3iJ"'iEllES _ _ §[; [;nUR[3 Transmedia commitee E E E WELLES E ilillllullfi E
  9. 9. - 71°/ o of the french population use a New streams of content - The number of households with a Doubled in 1 year (8 M) i . wyyr 1-; - 3,7 billion videos of catch-up TV were seen in 2013 in France - 73% of web users watched catch-up Tv in 2014 - 1 million of bit torrent downloads in one day for GOT for the Ep01 S03
  10. 10. A connected audience r_iouvEllES ECllllu| lE8 - Multitasking audience - Mobile audience - Reactive audience, who is engaging and sharing content - Active audience, producing content - Free audience, seek access to content more than anything - ATAWAD -> Any time, anywhere, any device
  11. 11. ii‘3iiliElLES ECll| TullE3 In order to: - Promote ftv creation in the long run - Provide enlarged content - Contribute to the stories - Mix the communities, connect with new audiences
  12. 12. l l‘i‘»"”IillE rt: l_vl C§: i'§ls‘i; l:i‘_i, l§l. C§. l.JF? ..I
  13. 13. itiiiifillirii ‘tc: iri. it: ; '_lL: _i"C? -;I; i.l; ‘i§i‘; ‘i; léiélliiil
  14. 14. Why do we use Transmedia ? - Games I fictions - Fiction I collective storytelling - TV program I Collective action or reaction - Documentaries I Witness platforms
  15. 15. Integrated digital devices _/ _ _ Audience Engagement design ‘ 4f :0; '7 Communities Reaction I Share Broadcasting L .
  16. 16. .. .. ..«. -.. .a Development and production steps of a project The Story ‘llllhll I want to tell‘. .. / } (im(eyt- point olvlnv ponsors partners -u-. .m. ... ..(. ,., .. . .. . ... ... y- Intentions . ... . . ... ,.. I.. ... ... .. ' Choice of Device Etoduction "How am I going to tell one story“ / ' Hwhmw Narration mm mum / rm-ozyp. 'wIu: will it look nm-
  17. 17. EFSWELLES Web-series Platform Eilllllullll Talent incubator, Studio 4 is the first web platform curating and producing web series. All genres and all kind of short forms are represented. It is a lab for young authors and creators to showcase their content and talent. 13th October 2012 Coproduction 2 Francetv nouvelles écritures - France 4
  18. 18. STUDIO4 g , ,.. ,,, fl,. ,,, .,_ Animation 5 Productions Fiction 12
  19. 19. STUDIO4 Acquisitions ! ."'v-‘T. 3-’; :9». L. ~ Fiction 12 Animation 5 3?
  20. 20. ll3lllllll3 Eclillullll ROAD MAP 201 5-201 6
  21. 21. 'W3°LilElLlS Transmedia Elllillullll - become transmedia campaigns publishers by creating two huge events each year by genre - continue to develop projects in the medium I long term with an application in the public space - feed the digital devices catalog of France TV - find strong editorial partnerships i§3UiIElllS Transmedia = flI'I'l' I'l'fl
  22. 22. - find strong editorial partnerships WTVELLES Transmedia Elllllullll Génération What ? Lovelooz Anarchy jeu d'influences Tour Paris 13 GENERATION UUUI? W W E E E E E
  23. 23. li§fil[LL[S New storytelling projects Elllillullll Bring freshness in the audiovisual landscape while speaking the language of the big channels. - develop original productions for our platforms Nouvelles Ecritures I FranceTV Editions Numériques - continue producing webdocs and innovative formats - inspire the channels ¢. ... ... -|. ._. . -- _ _ nu. .
  24. 24. l_T3fi‘fi£LL[S New storytelling projects Elllllullll francetv francetvinfo III II éducation CULTUREBOX" s‘ruD| o 4. francetvspart france E . fr france E . fr france . fr france E . fr france E . fr
  25. 25. ll? ll3'lElL[3 Experimentations Ellllllullll - push further experimentation Google Glass I Oculus Rift I binaural sound and 5.1 I images 4K . ~.«.7 $ - be one step ahead of uses - try new tools - initiate physical facilities
  26. 26. i_i<3ii‘iElllS iittttiits Elllllullll Elllllullll fra3CewElll$ "ac">°e"llll3 iclliuits Thank YOU icliiuiits tttttiits litfillllls Ellllllullll Elllllullll

×