‘Britain now 25th in the world literacy league’            ‘Estimated 5 million adults in UK are illiterate’       ‘20% of...
The book…          The experience…Results so far…
http://www.tsggoesbzrk.com
Introduce the world                         Narrative evolves, leading to                                                 ...
www.gobzrk.com   Cally Poplak cpoplak@euk.egmont.com Mike Richards mrichards@euk.egmont.com
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Cally Poplak & Mike Richards: Case Study: BZRK
Upcoming SlideShare
Loading in …5
×

Cally Poplak & Mike Richards: Case Study: BZRK

1,904 views

Published on

Cally Poplak, MD Egmont Press, & Mike Richards, Head of Marketing & Publicity, Egmont Press, present their case study, BZRK, at Power to the Pixel's Cross-Media Forum, October 2011.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,904
On SlideShare
0
From Embeds
0
Number of Embeds
597
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Cally Poplak & Mike Richards: Case Study: BZRK

  1. 1. ‘Britain now 25th in the world literacy league’ ‘Estimated 5 million adults in UK are illiterate’ ‘20% of parents don’t encourage their children to read’ ‘One in six don’t read a single book in a month’ ‘Text messages are the most popular thing for children to read outside of class’‘1 in 10 boys start secondary school with a reading age of 7 or below’ ‘For many children reading is too much effort / not a pleasure / other distractions’
  2. 2. The book… The experience…Results so far…
  3. 3. http://www.tsggoesbzrk.com
  4. 4. Introduce the world Narrative evolves, leading to release of book 1 Month 7Month 1 Build the world with the audience Leads audience towards books, comics and games
  5. 5. www.gobzrk.com Cally Poplak cpoplak@euk.egmont.com Mike Richards mrichards@euk.egmont.com

×