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Wbo conference 10 21


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Keynote address from the Women Business Owner's conference, Oct. 21, 2009

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Wbo conference 10 21

  1. 1. Using Social Media for Business Development Tish Grier Social Media Strategist & Consultant 413-265-1500
  2. 2. What is social media? <ul><li>Social media are forms of communication designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. </li></ul>
  3. 4. What does social media do? <ul><li>Social media supports the human need for social interaction, using Internet-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). </li></ul>
  4. 7. The whole point of social media is… <ul><li>Social media supports the democratization of knowledge and information , transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). </li></ul><ul><li>“ Blogs are little First Amendment machines”— Jay Rosen, NYU </li></ul>
  5. 9. Many Social Media Tools
  6. 10. Blogging Platforms
  7. 11. Microblogging
  8. 12. Photo Sharing
  9. 13. Social Bookmarking
  10. 14. “ Crowdsourced” product reviews
  11. 15. Ning Networks & Communities
  12. 16. Social Networking sites& communities
  13. 17. Even more tools! <ul><li>MySpace </li></ul><ul><li>YouTube, Vimeo, BlipTV </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Open Source CMS: Drupal & Joomla </li></ul><ul><li>Etc., etc., etc. </li></ul>
  14. 18. Conclusion: Social Media is ubiquitous and the tools are free…. This is a major boon to new business owners and entrepreneurs!
  15. 19. More tools + More opportunities = <ul><li>More Confusion! </li></ul>
  16. 20. Perhaps it’s a lack of knowledge on what social media can do for a business…. <ul><li>A recent study conducted by Citibank Small Business division found the following: </li></ul><ul><li>86% have not used social networking sites for information nor business advice </li></ul><ul><li>42% using their websites for lead gen </li></ul><ul><li>28% using email marketing </li></ul><ul><li>25 % using online advertising </li></ul>
  17. 21. Social Media can help you do the following…. <ul><li>Establish a web presence: make a website using blog software </li></ul><ul><li>Easier to connect directly with customers through Twitter </li></ul><ul><li>Recruiting via social networking sites </li></ul><ul><li>Conduct basic market research on Facebook & Twitter </li></ul><ul><li>Stimulate lead generation </li></ul><ul><li>Increase employee collaboration via wikis, Google Docs & Google Wave </li></ul>
  18. 22. How a really big business successfully uses social media
  19. 23. A Small Business Social Media Case Study
  20. 25. What does the Hair Factory need from social media? <ul><li>More visibility in Google </li></ul><ul><li>Increased product awareness </li></ul><ul><li>New Customers! </li></ul><ul><li>Online advertising—move away from expensive print advertising </li></ul><ul><li>Increased customer interaction with company </li></ul>
  21. 26. Suggested the following <ul><li>A blog to increase Google results </li></ul><ul><li>Facebook & Twitter to connect with customers, offer promotions, </li></ul><ul><li>Facebook for ads and customer service </li></ul><ul><li>Twitter for customer service, customer awareness </li></ul>
  22. 27. IMPORTANT: Social Media is a long-term strategy—not a hit and run strategy!
  23. 28. “ You have to be in it to win it”
  24. 31. Results so far… <ul><li>Facebook & Twitter are maintained daily </li></ul><ul><li>Increase in Catalog requests </li></ul><ul><li>Increase in newsletter signups </li></ul><ul><li>Increased positions on First Page Google Results </li></ul><ul><li>Referring pages from Facebook up in Sept to 18.3% from 7.9% in August </li></ul><ul><li>Decided to forego a blog at this time. </li></ul>
  25. 32. If you are considering social media <ul><li>What do you need: a website? Customers? Brand awareness? </li></ul><ul><li>Create a social media strategy—consider linking with a word-of-mouth mktg strategy </li></ul><ul><li>Consider different tools and how to use them </li></ul><ul><li>Execute </li></ul><ul><li>Maintain </li></ul><ul><li>Measure and compare </li></ul>
  26. 33. Results from Social Media takes time to cultivate <ul><li>And it’s worth it! </li></ul>
  27. 34. Thank You!