Smjobhunterwebnar3

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This webinar was presented to the Smith Alumni Assoc. in June, 2010. Over 500 Smith alumni attended this webinar, the highest attendance of any Smith webinar to date.

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  • In a 2009 survey conducted by Harris International for CareerBuilder.com, 45% of employers reported that they use social networking sites to research job candidates. Eleven percent said they were planning to start using social networking sites. Microsoft did a survey of 1200 hiring managers and found that over 73% of those surveyed were checking social networking sites and 70% rejected clients due to what they found on social networking sites
  • In a 2009 survey conducted by Harris International for CareerBuilder.com, 45% of employers reported that they use social networking sites to research job candidates. Eleven percent said they were planning to start using social networking sites.
  • You’ll notice that I have no search results for Facebook. I have a Facebook page, but I have kept it out of search by not getting the custom URL. Whenever a site says it will give your profile a custom URL, that means the site is making your information available to be indexed in search engines. It’s not a matter of private or public. Once something is online it’s public. So, it becomes a matter of controlling how much and what kind of information gets indexed in search engines.
  • LinkedIn can be your best networking friend as well as your best personal marketing tool…..
  • Many of you may already have LinkedIn accounts—so I won’t go through registration and initial set-up. What I hear the most from people is that they rarely, if ever, check their profile, and many don’t see why they should use LinkedIn….
  • The more complete your profile is in the LikedIn system, the more times you will come up in searches people do on the network
  • Adding new content such as
  • There are no hard-and fast rules for how often your entire profile should be updated, but if there have been changes, make them! I recently changed my job title and what I am currently doing. I will soon go in and change the summary. Right now, my summary is too long, and would be better shortened. LinkedIn has several click through guides and information to help you craft a summary—but it all comes down to how much information you’d like to share.
  • You can easily search LinkedIn for people you know, whether through finding them on the site or inviting them to join. Another great little feature is what appears in the upper right corner of your home page….you can also get in touch with your contacts via LinkedIn. It’s important to do this before you are searching for a job. I keep in touch with my closest contacts through both LinkedIn and Facebook—but not *all* my contacts. If you have both a personal email and the contact in LinkedIn, before you reach out, think about the last time you contacted that person and what you may have discussed. Look at how they use their LinkedIn account and decide if you might get a quicker response using LinkedIn than if you send an email to a personal account.
  • You can easily search LinkedIn for people you know, whether through finding them on the site or inviting them to join. Another great little feature is what appears in the upper right corner of your home page
  • If you haven’t already checked it out, LinkedIn has the most amazing Job search utility. If you click the Jobs tab on your home page, it will take you to
  • An employer cannot ask your religion, your race, your relationship status, your political affiliations, and the like. If you are planning to use your facebook profile in a job search, make sure that this information is confidential. It is also good to post only a partial birth date to guard against identity theft.
  • And do *not* “friend” potential employers!
  • I came across this the other day….some of you may be coming into positions in big companies at entry level—then again, at *any* level you might have to be discreet about what you say on a site like Facebook. Companies are actively monitoring their online reputations with very sophisticated tools. And they could catch you.
  • So, this is what this young man said. Pretty inoccuous, yes? Well, not to the company.
  • There are no hard and fast rules on Twitter right now, but if 7% of employers are checking it, you should make sure your stream is professional or protect it.
  • Twitter can be like networking at a cocktail party—you can be open, but watch out for “drunken behavior”
  • Whatever you have done, you have expertise that you can share with others. Blogs work best when content is focused on a niche, and, let’s face it, lots of our jobs are little niches. Cultivate your niche! That’s what alumn Jen Sergent has done with her blog….
  • Blogs are search engine optimized, so if you are creating content regularly, you’ve just added a new search result for your online identity. If you are linking to others and they are linking to you, if you are leaving comments, and others are commenting on your blog, then you will become more visible to the wider community of bloggers. Both make you more visible to recruiters and others who are checking social media.
  • Being out of work can be really rough. If you are blogging, you will also want to join the community of bloggers that write in your niche. You can do this by promoting your blogs in different blog networks, by leaving comments on other blogs, or also by linking to blog posts . These is a tried-and-true method that have a really high success rate for creating connections and community among other bloggers.
  • There’s always the temptation to zone out and just watch tv, but having a blog can give you a purpose to do something when you feel like you’ve done all the job searching you can handle. You can end up feeling like a stale piece of bread after awhile. You may need something to boost your spirits just as much as do all those professional things for you
  • A local Friend, Kris Halpin, started The Good Ear Review for to boost her profile as an online content editor and comedy writer. She’s received some great local attention, and has received submissions from the U.K., Ireland, and Australia—so it’s also been a big help in breaking that sense of isolation that comes with not working. She’s not sure where this is going at the moment, but, TGER has the potential to earn her a bit of income with some ads and a few tweaks to the template. And, she can add it to her resume.
  • Writing regularly (as you know from all those 3 and 5 and 10 pg papers you had to do at Smith) increases your verbal communication skills in so many ways. Blogging will stretch your abilities to communicate effectively in more public online environments. What do I mean by that? Well, take blog comments for instance. Many new bloggers get freaked by their first comment from someone they don’t know. Freaked good, and Freaked bad. What a commenter is doing is trying to establish a connection with you. For the most part, people are nice. And most topics won’t invite controversy. If, however, you decide to blog on controversial topics, and you have been cultivating visibility, be prepared for the occasional negative comment. And, you will survive.
  • The following are websites where you can register your blog. When you “register” you add your blog to their system, where they may feature it, rate it, etc. These sites help increase readership.
  • Smjobhunterwebnar3

    1. 1. A Job Hunter’s Guide to Social Media
    2. 2. About Tish Grier AC ’01 <ul><li>Started blogging professionally in 2006 for Corante.com </li></ul><ul><li>Chief community officer for Placeblogger.com </li></ul><ul><li>Blogged at “The Constant Observer” for 5 yrs </li></ul><ul><li>Currently, contributor to Poynter.org and blogger for Telefonica’s developer blog </li></ul><ul><li>Has cultivated her professional network through multiple social media channels </li></ul>
    3. 3. If you would like additional coaching on social media matters, contact me at: Email: [email_address] Or on LinkedIn
    4. 4. After the webinar, answers to your questions will be posted on Twitter: smithalumnae Facebook: Smith College - Alumnae
    5. 5. CareerBuilder.com surveyed managers across the U.S . <ul><li>45 percent research job candidates on social networking sites </li></ul><ul><li>Another 11 percent plan to start using social networking sites to vet job candidates </li></ul><ul><li>63% of hiring managers in information technology check social networking sites </li></ul><ul><li>53% of hiring managers in professional and business services check social networking sites </li></ul>
    6. 6. Where are employers looking in social media
    7. 7. The bad news <ul><li>35 percent of employers surveyed said they found content on social networking sites that caused them NOT to hire a candidate. </li></ul>
    8. 8. How not to get the job <ul><li>Provocative or inappropriate photos </li></ul><ul><li>Content about drinking or using drugs </li></ul><ul><li>Bad-mouthing a previous employer, co-worker, or client </li></ul><ul><li>Demonstrating poor communication skills </li></ul><ul><li>Discriminatory comments </li></ul><ul><li>Lies about qualifications </li></ul><ul><li>Sharing confidential information </li></ul><ul><li>Using text abbreviations or “emoticons” in e-mail or job applications </li></ul>
    9. 9. The good news <ul><li>18 percent of employers found information on social networks that resulted in hiring a candidate. </li></ul><ul><li>You can control how you present yourself online and what information a prospective employer finds about you. </li></ul>
    10. 10. What does Google say about you?
    11. 11. Gain control of your online identity <ul><li>Do a thorough Google search </li></ul><ul><li>Check other search engines: Yahoo! and Bing.com </li></ul><ul><li>Update or delete any profiles on social networks or other web sites </li></ul><ul><li>Check your Twitter stream </li></ul><ul><li>Clean it up! </li></ul>
    12. 12. Making Friends with
    13. 13. What can a complete LinkedIn Profile do…
    14. 14. Increases your searchability and visibility
    15. 16. Add new content often
    16. 17. Make updates without “permission”
    17. 18. Invite contacts and discover new ones
    18. 19. Display recommendations you get and give
    19. 22. Search for jobs directly from LinkedIn
    20. 23. Ten more cool things you can do with LinkedIn <ul><li>Organize your connections </li></ul><ul><li>Join and create groups! </li></ul><ul><li>Answer and ask questions </li></ul><ul><li>Find and create events </li></ul><ul><li>Add applications like Slideshare </li></ul><ul><li>Sync your Wordpress blog to your profile </li></ul><ul><li>Add your Twitter stream (caution!) </li></ul><ul><li>Browse for jobs by industry </li></ul><ul><li>Follow companies </li></ul><ul><li>Find out more about potential employers and co-workers by searching their profiles </li></ul>
    21. 24. Can I use Facebook for a Job Search?
    22. 25. Your profile should contain only information an employer can legally ask in an interview.
    23. 26. If you want to be personal, keep it private
    24. 27. Use Facebook to investigate potential employers
    25. 28. After you get the job, make sure you keep it!
    26. 29. Don’t get hung by what you said on Facebook
    27. 30. Using Twitter….
    28. 31. Yes, you can use Twitter for a job search <ul><li>See where Twitter comes up in your search results </li></ul><ul><li>Make sure your Tweets reflect who you are professionally and personally </li></ul><ul><li>If you want to be totally personal, make it private: lock your tweets </li></ul><ul><li>If troubled by Twitter, delete your account </li></ul>
    29. 32. Blogging for fun and work!
    30. 33. Five good reasons to start a blog <ul><li>Demonstrate your expertise </li></ul>
    31. 34. Five good reasons to start a blog <ul><li>Demonstrate your expertise </li></ul><ul><li>Create more visibility </li></ul>
    32. 35. Five good reasons to start a blog <ul><li>Demonstrate your expertise </li></ul><ul><li>Create more visibility </li></ul><ul><li>Break your isolation </li></ul>
    33. 36. Five good reasons to start a blog <ul><li>Demonstrate your expertise </li></ul><ul><li>Create more visibility </li></ul><ul><li>Break your isolation </li></ul><ul><li>Boost your creativity </li></ul>
    34. 38. Five good reasons to start a blog <ul><li>Demonstrate your expertise </li></ul><ul><li>Create more visibility </li></ul><ul><li>Break your isolation </li></ul><ul><li>Boost your creativity </li></ul><ul><li>Stretch your communications skills </li></ul>
    35. 39. Most popular blogging platforms <ul><li>Blogger —owned by Google and easiest to use </li></ul><ul><li>Wordpress –great if you’re in it for the long haul </li></ul><ul><li>Posterous —a small, “lifestream” style blog platform that allows you to post from web-based e-mail accounts (gmail, yahoo, etc.) </li></ul><ul><li>Tumblr —another “lifestream” blog tool with its own community </li></ul>
    36. 40. Promote your blog! <ul><li>Technorati </li></ul><ul><li>Alltop </li></ul><ul><li>Blogged </li></ul><ul><li>Blog Catalogue </li></ul><ul><li>Wikio </li></ul><ul><li>BlogTopList </li></ul><ul><li>Kirtsy.com: digg-like site for topics of interest to women </li></ul>
    37. 41. Further information on blogging <ul><li>About.com’s Weblogs Page </li></ul><ul><li>Google Blogger for Dummies </li></ul><ul><li>Wordpress for Dummies </li></ul><ul><li>Problogger.net: information for the serious blogger </li></ul>
    38. 42. Do you need a visual CV?
    39. 45. Before you start your job search <ul><li>Check your online presence and reputation </li></ul><ul><li>Clean it up if necessary </li></ul><ul><li>Be aware of which social networks allow you to control your privacy </li></ul><ul><li>Make sure all visible communication is precise and professional </li></ul><ul><li>If you want to remain personal, make it private. </li></ul><ul><li>Use combinations of social media and job search tools </li></ul>

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