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Disruptive Mobile Technologies Mobile applications in emerging markets
My MicroAgenda (10 slides 10 minutes) <ul><li>Disruption Pays – Predictions and Profiting </li></ul><ul><li>Snapshot of mo...
Disruptive technology
Disruption Pays Source: http://www.disruptivetechnologies.com/
RED  73 LIVE DEPLOYMENTS BLUE  87 PLANNED DEPLOYMENT Source: GSMA Mobile Money Tracker to August 2010
Mobile Money Deployments Launched in Developing Countries Since 2003
Zain’s ‘Zap’ in East Africa  <ul><li>Zain won the “Mobile Money for the Unbanked” award at Mobile World Congress last year...
Differentiators <ul><li>1. Lower transaction fees </li></ul><ul><li>2. Multiple services </li></ul><ul><li>3. Focus on cor...
Summary <ul><li>Mobile + Marketing + Momentum = Profit </li></ul><ul><li>Mobile Operators + Banks + Agents + Unbanked = Pr...
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Mobile applications in emerging markets

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Mobile applications in emerging markets

  1. 1. Disruptive Mobile Technologies Mobile applications in emerging markets
  2. 2. My MicroAgenda (10 slides 10 minutes) <ul><li>Disruption Pays – Predictions and Profiting </li></ul><ul><li>Snapshot of mobile money around the World </li></ul><ul><li>Case study of a disruptive follower: Zain </li></ul>“ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Darwin
  3. 3. Disruptive technology
  4. 4. Disruption Pays Source: http://www.disruptivetechnologies.com/
  5. 5. RED 73 LIVE DEPLOYMENTS BLUE 87 PLANNED DEPLOYMENT Source: GSMA Mobile Money Tracker to August 2010
  6. 6. Mobile Money Deployments Launched in Developing Countries Since 2003
  7. 7. Zain’s ‘Zap’ in East Africa <ul><li>Zain won the “Mobile Money for the Unbanked” award at Mobile World Congress last year. </li></ul><ul><li>Zain, the leading network operator in the Middle East, has won the ‘TelecomFinance Middle East and Africa Deal of the Year award’ for the sale of its Africa assets to Bharti Airtel in June, 2010 for US$10.7 billion. </li></ul><ul><li>Zain crowned ‘Best Brand’ at prestigious Middle East Telecom Awards. With ‘A wonderful world’ slogan and core values of Heart, Radiance and Belonging, Zain is a brand that has caught the imagination of the whole region and perfectly reflects the aspirations and thinking of its customers and the telecom industry at large.” </li></ul>Source: GSMA “A Closer Look at ‘Zap’ in East Africa, 2010
  8. 8. Differentiators <ul><li>1. Lower transaction fees </li></ul><ul><li>2. Multiple services </li></ul><ul><li>3. Focus on corporate customers </li></ul><ul><li>4. Commission model </li></ul>
  9. 9. Summary <ul><li>Mobile + Marketing + Momentum = Profit </li></ul><ul><li>Mobile Operators + Banks + Agents + Unbanked = Profitable Partnerships </li></ul><ul><li>The story has only just begun... </li></ul>

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