Itc E Choupal

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Itc E Choupal

  1. 1. The ITC initiative Presented by: Group D
  2. 2. ITC’s Motives <ul><li>Make IBD globally competitive and on par with other divisions </li></ul><ul><li>Develop supply chain and improve its efficiency </li></ul><ul><li>Get better deals for ITC and farmers </li></ul><ul><li>Obtain better quality produce </li></ul><ul><li>Build trust and form long-term partnership with farmers </li></ul>
  3. 3. Physical and Information Flows Hearsay- price point Transport crops to Mandi Price discovery Auction Payment collection Harvest Ready Price Discovery Transport crops to ITC Hub Sale Payment Buy other households Harvest Ready Process flow: Mandi Process flow: eChoupal
  4. 4. Principles <ul><li>Use of existing village institutions and social structure: </li></ul><ul><ul><li>Choupal </li></ul></ul><ul><ul><li>Community leaders </li></ul></ul><ul><ul><li>Sanchalak </li></ul></ul><ul><ul><li>Monetary incentives </li></ul></ul><ul><ul><li>Added respectability </li></ul></ul><ul><li>Transparency and information-sharing to build trust </li></ul><ul><ul><li>Dissemination of information through e-choupal </li></ul></ul><ul><ul><li>Supply useful information to farmers </li></ul></ul><ul><ul><li>Accessibility to all </li></ul></ul><ul><ul><li>Controlled samples of seeds with sanchalak </li></ul></ul><ul><li>Provide alternative to Mandi </li></ul><ul><ul><li>Give farmers choice to sell to ITC </li></ul></ul><ul><ul><li>Sell on the basis of confirmed price </li></ul></ul><ul><ul><li>Eliminate distance between farmers and ITC </li></ul></ul>
  5. 5. Principles (continued) <ul><li>Involvement of other stakeholders </li></ul><ul><ul><li>Obtaining Government support </li></ul></ul><ul><ul><ul><li>Changing regulation for selling outside mandis </li></ul></ul></ul><ul><ul><ul><li>Obtaining customized weather forecasts </li></ul></ul></ul><ul><ul><li>Transitioning CAs to Samyojak </li></ul></ul><ul><ul><ul><li>Setting e-choupals </li></ul></ul></ul><ul><ul><ul><li>Facilitating ITC’s purchasing and selling transactions </li></ul></ul></ul>
  6. 6. Barriers <ul><li>Government regulation </li></ul><ul><li>Retention of CAs on its side </li></ul><ul><li>Training villagers in use of Internet </li></ul><ul><li>Power supply and rural connectivity </li></ul><ul><li>Logistics (transportation, location) </li></ul><ul><li>Information and communication gaps </li></ul>
  7. 7. Future plans <ul><li>Scalability (for other areas with high crop concentration-wheat in UP and Punjab) </li></ul><ul><li>Use of ITC hub for selling other products to rural community </li></ul><ul><li>Agro-extension services (crop insurance, crop credit) </li></ul><ul><li>Use of e-choupal portal for advertising </li></ul>
  8. 8. Thank you

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