TIRF at 2010 TESOL Convention - Reece Duca

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Reece Duca, TIRF board member and founder of GlobalEnglish, talks about the role of English in multinational corporations. For more information please visit http://www.tirfonline.org.

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TIRF at 2010 TESOL Convention - Reece Duca

  1. 3. TIRF <ul><li>Why is English </li></ul><ul><li>Important to Global Corporations? </li></ul><ul><li>Reece Duca </li></ul><ul><li>Founder & Chairman of </li></ul><ul><li>GlobalEnglish Corp </li></ul>
  2. 4. Why are Global Corporations important to TIRF? <ul><li>Canary in the coal mine </li></ul><ul><li>English Proficiency is a Big Problem </li></ul><ul><li>Size is surprise </li></ul><ul><li>Don’t have a solution </li></ul>
  3. 5. My Focus Today <ul><li>What is the problem? </li></ul><ul><li>What caused it? </li></ul>
  4. 6. Global Corporations’ Focus <ul><li>Efficiency </li></ul><ul><li> + </li></ul><ul><li>Productivity </li></ul><ul><li>= </li></ul><ul><li>More Profits & Sustainability </li></ul>
  5. 7. Efficiency & Productivity Examples <ul><li>ERP </li></ul><ul><li>CRM </li></ul><ul><li>Network Managers </li></ul><ul><li>Data Base management </li></ul><ul><li>etc </li></ul>All facilitate the flow of information between one part and another of an organization
  6. 8. What is missing? <ul><li>CM Communication Management Tools </li></ul><ul><li>ELRP English Language Resource Manager </li></ul>
  7. 9. <ul><li>Globalization, </li></ul><ul><li>Technology, </li></ul><ul><li>English, </li></ul><ul><li>& </li></ul><ul><li>Human Global Network </li></ul>
  8. 10. BEFORE GLOBALIZATION
  9. 11. AFTER GLOBALIZATION % of Non-Native Speakers in Global 1000 Companies 1996: 30% 2006: 50% 2011: 70% Source: WTO
  10. 12. <ul><li>True global economy </li></ul><ul><li>Free markets grow from 800M to 3B </li></ul><ul><li>Exports leverage demand of global economy </li></ul><ul><li>Fundamental changes: </li></ul><ul><ul><li>Rules of law </li></ul></ul><ul><ul><li>Capital flows & Savings </li></ul></ul><ul><ul><li>Exports </li></ul></ul><ul><li>Digital connectivity as driver and enabler </li></ul><ul><li>Number communication connections explodes </li></ul><ul><ul><li>Every city in every country </li></ul></ul>What’s Happening?
  11. 13. Evolution of the Global Corporation & Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 . . . But Not Imperative TODAY Defining Period: ● Global Integrated Strategies ● Digitally Connected Global Human Network Local Languages Dominate.. English For Supply/Customer Chain English Proficiency Imperative Global Integration Begins English Importance Growing Regional Offices Geographic Autonomy
  12. 14. Tipping Point: 2005-2010 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skill Required Tolerance for Poor English Skills Huge English Skills Gap Global Human Network Digitally Connected Globally Connected
  13. 15. Survey Employees of Global Corporations today 91% of respondents indicate English is critical or important! ...Only 9% indicate their current level of English is sufficient for their job. From the Globalization of English research study (including 25,000 respondents from 300 of the world’s leading companies: GE, Pfizer, P&G, Unilever, HP, Reuters, etc.
  14. 16. ©2007 GlobalEnglish Corporation “ Knowledge in their domain, ability to solve problems and ability to communicate.” Globalization Requires Huge Growth of Local “Knowledge Workers” Communicate
  15. 17. <ul><li>90% of employees indicate English is critical or important </li></ul><ul><li>9% indicate their current level of English is sufficient for their job </li></ul>Yet Global Winners Will Have Efficient English Perfect Storm for Global Corporations <ul><li>Corporations are looking for a solution that: </li></ul><ul><li>  </li></ul><ul><li>Scalable </li></ul><ul><li>Can be rapidly deployed </li></ul><ul><li>Can deliver consistent results </li></ul><ul><li>Is measurable on a global basis </li></ul><ul><li>Is cost effective </li></ul>
  16. 18. My Conclusion <ul><li>1 st Principles: </li></ul><ul><ul><li>English language is a education imperative </li></ul></ul><ul><li>Huge Problem: </li></ul><ul><ul><li>MOE </li></ul></ul><ul><ul><li>Individuals, Parents </li></ul></ul><ul><ul><li>Corporations </li></ul></ul><ul><li>Two generations to solve </li></ul><ul><li>TIRF, British Council and other organizations must tackle it </li></ul>

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