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EPC.pdf

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EPC.pdf

  1. 1. EFFECTIVE PUBLIC COMMUNICATION Group Members : Atiqah Syasya - 0320566 Hazel Crisostomo - 0320152 Gabriel Chin - 0320370 Allester Shaun - 0320250 Charel Fernando - 0320106 Lim Wei Heng - 0320148
  2. 2. PENANG STREET ART
  3. 3. Penang Street ART MAP:
  4. 4. Ernest Zacharevic Ernest Zacharevic is a 26 years old Lithuania born artist. He completed a series of murals entitled Mirrors George Town as a part of George Town Festival 2012. Better known as ZACHAREVIC in the art world he is permanently based in Georgetown, Penang. He graduated in art school in his hometown, Vilnius, Lithuania. After graduating, he went to art academy to study graphic arts.
  5. 5. "Pao Seller" Mural
  6. 6. "Pao Seller" by Ernest Zacharevic As a recent addition to Penang’s famous street arts, the Chinese ‘Pao Seller’ or Bun Seller art mural is painted at the side wall of Wil House, a hotel boutique converted from the old Great Shanghai Dry Cleaning shophouse located along Leith Street, George Town. This art mural depictan old Chinese man selling the pao (or Chinese buns) from a wooden stall back then with just a fraction of the prices these days.
  7. 7. Concepts Human Communication ● Share experience ● Process of creating a meaning between two or more people ● Helpful to use tangible (abstract) model to describe that process. Analyzing the Negotiation Situation ● Establish what is your objectives or what hope to accomplish from negotiation Planning for upcoming Negotiation ● Three basic component ( money - people - timing ) ● considering what goals you have for each component Organising ● Determine who will be the most effective people for your negotiation Continuous Improvement ● once the negotiation is over there is a real value in going back over the process ● analyzing way to improve .
  8. 8. "Magic" Mural
  9. 9. "Magic" by Ernest Zacharevic The clever use of collapsible door panels depicts a frightened little girl over a magician showcasing a body-severing act on a shop house in Lebuh Armenian.
  10. 10. Concepts Non verbal communication -Facial expressions, posture, space Conflict -Intrapersonal conflict (conflict among individuals) Small group communication -Collective entity, interaction between members Mass communication -This mural art was intended for public view First impression -Magic show as an entertainment in the olden days
  11. 11. Description Artist Background: Name Reja Reef Bryah From Kuching, Sarawak Moved to Kuala Lumpur in 2010 Skate Boarder, Musician, Tattoo Artist and Painter The Mural art is using bright colors to attract attention The voice of the People for Freedom
  12. 12. Semantics – relating to meaning of words and phrases in a language. the scientific study of language and logic concerned with meaning. There are a number of branches and subbranches of semantics, including formal semantics, which studies the logical aspects of meaning, such as sense, reference, implication, and logical form, which studies word meanings and word relations, and conceptual semantics, which studies the cognitive structure of meaning. Eg : The mural art portrays a message such as Merdekarya, with two meanings such as Merdeka as Free and Karya as art
  13. 13. Possible Obstacles of Languages Denotative meaning -play of words ex: Merdekarya = Merdeka, Karya Slang ex : a type of language that consists of words and phrases that are regarded as very informal, are more common in speech than writing, and are typically restricted to a particular context or group of people. Regionalisms : "Merdeka"
  14. 14. Mass Communication Source of communication – Mural art Message intended for the masses of individuals. Ex: mural art observed by pedestrians on the road Advertisements during prime time news. Ex: The mural art is portraying a sense of celebration for freedom Feedback is limited. Ex: People see and and the most Feedback returned are Instagram pictures Communication is characterized as public. Ex: It is out in the public for everybody to know
  15. 15. Mural Art as Non-Verbal Messages Mural Art Art category is broad, large, that cannot described as easily as verbal messages Non-verbal aspect from Mural Art Manner of Art Words Might be positive or negative messages
  16. 16. Positive Connotation Words can elicit such Powerful Emotional Reaction Merdekarya = Merdeka(freedom),Karya(art) Similiar with Free Art Often it is said to have negative or positive connotation for people
  17. 17. Mural Art Found in KL Artist Background : Unknowned A shadow of a girl holding a watering can Involves two dimension art and three dimension art Inspired by the change in the generations. Children use to enjoy the enviroment while nowadays children are too attached to their gadgets
  18. 18. Mural Art as Non-Verbal Messages Mural Art Art category is broad, large, that cannot described as easily as verbal messages Non-verbal aspect from Mural Art Manner of Art Shapes & Objects Might be positive or negative messages ex: The girl is showing innocence when she is holding the watering can
  19. 19. Positive Connotation Words can elicit such Powerful Emotional Reaction ex: The mural art shows a young girl holding a watering can. Nowadays this is a rare sight because of children being attached to their gadgets Often it is said to have negative or positive connotation for people ex: Children in the 20th century are addicted to social media.
  20. 20. Mass Communication Source of communication – Mural art Message intended for the masses of individuals. Ex: mural art observed by pedestrians on the road Feedback is limited. Ex: People see and and the most Feedback returned are pictures taken and uploaded to social media websites. this is done to encourage people to waterplants. Communication is characterized as public. Ex: It is out in the public for everybody to know
  21. 21. Perception Process Selection Selective exposure The tendency to expose yourself to info that reinforces rather than contradicts your beliefs and opinions. Ex: The awareness that technology is taking over the lives of the youth.
  22. 22. E.T Hall's Concept of Space This concepts shows that we are each surrounded by intimate space, personal space, elaboration,gardening in the private garden Ex: Peer pressure from the social media and also the goverment When someone invades our intimate or personal space , it makes us uncomfortable.

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