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Personal branding 2015


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Overview of presentation presenting at Endicott College 2015

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Personal branding 2015

  1. 1. Presented by Dr. Chrystal Denmark Porter
  2. 2. Dr. Chrystal Denmark Porter
  3. 3. Today’s Presentation Talk about Personal Branding Discuss Branding and Today’s Job Market Overview Applications To BuildYour Brand
  4. 4. What is Social Branding?
  5. 5. Personal Branding = “How we market ourselves to others”
  6. 6. Not about creating a “good image” or
 only for famous people

  7. 7. Everyone is a brand
 Everyone has value to offer
 We are in constant competition
  8. 8. In this day and age,“A brand is a necessity, not a luxury.” Scott Bedbury
  9. 9. Online Presence or lack there of is a reflection on how people perceive you
  10. 10. At some point, someone will search your name online Hiring Managers Colleagues Potential Clients Potential Mates Potential In-Laws!
  11. 11. You can show people your value
  12. 12. What’sYour Agenda?
  13. 13. With over 70 million users in 200 countries is the most widely used business networking site
  14. 14. has authority in Google & Bing Name Domain So when prospects or potential partners search your name, your LinkedIn information comes up.
  15. 15. allows people to see who you are & highlight other places you can be found online That’s me Include links to web sites, blogs, or e- portfolio’s that show off your work
  16. 16. allows you to highlight who you are & what you have to offer
  17. 17. allows you to include information about your education, certifications, and work experience
  18. 18. allows you to highlight your any interest and professional involvement
  19. 19. apps offer another avenue to display your work
  20. 20. recommendations allow colleagues, clients, and professionals to speak directly to you and your work
  21. 21. can serve as an online address books displaying information about the people you know
  22. 22. groups are an excellent way to communicate your interest and the type of people you like to interact
  23. 23. Question & Answers also allows you another avenue to display your knowledge and interest
  24. 24. Image Management
  25. 25. Brand With PeopleYou Know With Your Profile
  26. 26. Brand With PeopleYou Know or Don’t Know With Fan Pages or Group Pages
  27. 27. CraftingYourVoice/ The World is Listening
  28. 28. Supporter
  29. 29. Entertainer
  30. 30. Value Exchanger
  31. 31. Final tips • People want personalization • ‘Like’ & comment • Remember everything is permanent! • Be consistent • Don’t duplicate…remain authentic • Respond, thank, & acknowledge
  32. 32. Thank you!