How To Capture SXSW 2012

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How To Capture SXSW 2012

  1. 1. HOW TOCAPTURESXSW 2012TINYVOX LETS YOUTAPE & SHARE AUDIOSRINI KUMAR 2/26/12TINYVOX@GMAIL.COM
  2. 2. THE ONLY WAYTO DO IT RIGHT• Extremely easy• Start in seconds:just touch red button• Type as you tape oranytime you like later• Don’t tape dead air:use the pause buttonto keep the tape dense• Once on, forget it! :D• An Instant Podcast OnYour Twitter Feed: RAD
  3. 3. TINYVOX LETS YOU CAPTURESXSW EASIER THAN VIDEO.• Stop holding up your iPhone like it’s 2007• Many people are averse to being video’d• Your arm will get tired; you can’t PAUSE• Your mobile device will get full & drain• The AUDIO is where the ideas are• Others are videotaping & sharing anyway• You need notes primarily for YOU• You can’t multitask when videotaping
  4. 4. YOUR MISSION AT SXSW:CAPTURE IDEAS & ENERGY• On the lookout for inspiration & guts• Be fully involved, not scribbling frantically• Remember EVERYTHING – digest it later• Take notes when you’re inspired• Typing is important but not enough• Share the ideas with the world / your team• Time travel back to good conversations
  5. 5. WHAT SHOULD YOU TAPE?EVERY GOOD IDEA YOU FIND!• Keynotes and Panels and Special Events• Hallway conversations & party encounters• Your own ideas and insights• @messages to specific Twitter users –enter their username in the TAPE LABEL• It’s far less intrusive than video.• It’s rich content without the effort.• You can tweet up to 30min in std. quality.
  6. 6. TAPE IDEAS AT SXSW SO YOUCAN RELIVE THEM LATER• You don’t have time to scribble• You can’t type as fast as you need• You want to focus on the panel• Tape hallway conversations – you need tobe fast to capture spontaneousbrainstorms• You can share tapes with a team at home• You can tweet tapes for the world to hear• Such tapes will probably get SHARED!
  7. 7. THESE IDEAS ARE RELEVANTTO YOUR AUDIENCE!!!• Your followers are expecting ideas• What moves the needle for your audience?• Give them something they’ll want to share• Cause them to have clout by hearing ideas• Engage them for minutes at a time• Earn their gratitude for sharing SXSW 2012• Don’t forget music and random hilarity
  8. 8. NOT EVERYBODY CAN MAKEIT THIS YEAR SO SHARE IT!• Audio is easier to create than video• Just typing notes is sort of boring• You can type up notes LATER to add ideas• You can get your teammates who couldn’tmake it this year up to speed & in the loop• Your audio will get to your followers ASAP• Your followers will thank & retweet you• YOU CAN TYPE YOUR OWN NOTES TOO!
  9. 9. TAPE ITOR LOSE ITThanks!Hope tohear fromyou soon!(get it? :D)Srini Kumar@tinyvox

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