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PrésenteUn service innovant et unique grace à la strategie ocean bleuEnvie d’une escapade dans les vignes ?
COMMENT ON DESIGNEUN TOUT NOUVEAU SERVICE ? Wine Tour Booking Envie d’une escapade dans les vignes ?                  Ce c...
Une stratégie innovante                                                                                                   ...
Notre cible                                                                                    LES BESOINS                ...
SORTIRDU CADRE                                        Cible :                                        Propriétés ouvertes à...
Au plus près des attentes                                                                   Notre démarche      A l’écoute...
Au plus près des attentes                                                                   Notre démarche      A l’écoute...
Notre projetFaciliter la rencontre entre les propriétés vinicoles et les amateurs de vin       En aidant la propriété vit...
WINETOURBOOKINGUN SERVICE WEB INEDIT de nouvelles valeurs                                             9
LE CANEVAS STRATEGIQUE
BOSPROCESSUS BOS        Etude terrain   Etude terrain
WINE TOUR BOOKINGQuand la Stratégie Océan Bleu permet la    conception d’un service unique!     www.winetourbooking.com
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Wine Tour Booking, un service innovant Stratégie Océan Bleu

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Comment on designe un nouveau service grâce à la Stratégie Océan Bleu : un cas concret et français ...
www.winetourbooking.com

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Wine Tour Booking, un service innovant Stratégie Océan Bleu

  1. 1. PrésenteUn service innovant et unique grace à la strategie ocean bleuEnvie d’une escapade dans les vignes ?
  2. 2. COMMENT ON DESIGNEUN TOUT NOUVEAU SERVICE ? Wine Tour Booking Envie d’une escapade dans les vignes ? Ce cas illustre les compétences d’Elan Créatif – www.elancreatif.com
  3. 3. Une stratégie innovante Notre démarche Nous avons appliqué à notre démarche la stratégie Océan bleu*. Elle offre une méthode de réflexion permettant la mise en place de services différenciants et innovants; Elle s’appuie sur l’écoute des besoins et l’étude de l’usager. L’approche s’est articulée en trois étapes distinctes : l’observation, l’exploration et enfin la reconstruction. * Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim and Renee Mauborgne
  4. 4. Notre cible LES BESOINS Double -Offrir un service aux propriétés viticoles leur permettant de faciliter leur actions d’oenotourisme -Permettre aux visiteurs voyageant de manière autonome de planifier leur visite A ce jour on ne peut pas réserver une visite de propriété viti vinicole en ligne … nul part dans le monde !
  5. 5. SORTIRDU CADRE Cible : Propriétés ouvertes à l’accueil Touriste ou excursionniste, amateur de vin NON-CLIENTS Les propriétés plus petites, moins structurées mais désireuses de partager leur passion avec les visiteurs, amateur de vin. Les touristes qui désirent rester autonomes pour visiter. 5
  6. 6. Au plus près des attentes Notre démarche A l’écoute des propriétés Nous nous sommes attachés à recueillir les besoins et les contraintes des propriétés afin de leur proposer un outil en parfaite adéquation avec leurs attentes : Les propriétés doivent valoriser leur marque, Le tourisme n’est pas leur cœur de métier, La gestion des visites, non canalisée, est désorganisante, La réception des appels entrants est chronophage, La gestion des contacts visiteurs n’est pas optimisée, La connaissance technique du web ou autre outil informatique est externalisée,
  7. 7. Au plus près des attentes Notre démarche A l’écoute des amateurs En accompagnant les visiteurs nous avons vu émerger les dysfonctionnements – source de notre inspiration… Le visiteur doit appeler chaque propriété pour réserver, La porte de la propriété est fermée s’il ne réserve pas, En dehors de la visite, il n’est pas pris en charge, Il lui est difficile de réserver plusieurs visites dans la même journée et de créer ainsi son propre circuit, …Ceci alors même que 92% des visiteurs voyagent de manière autonome…
  8. 8. Notre projetFaciliter la rencontre entre les propriétés vinicoles et les amateurs de vin  En aidant la propriété vitivinicole à gérer au quotidien son planning de réservation WineTourBooking propose un outil innovant de réservation adaptée aux contraintes de l’oenotourisme.  En aidant l’amateur de vin à réserver sa visite WineTourBooking met à disposition de l’internaute, amateur de vin, un site web unique permettant la recherche de propriétés vinicoles, la consultation des disponibilités et la réservation en ligne des visites.
  9. 9. WINETOURBOOKINGUN SERVICE WEB INEDIT de nouvelles valeurs 9
  10. 10. LE CANEVAS STRATEGIQUE
  11. 11. BOSPROCESSUS BOS Etude terrain Etude terrain
  12. 12. WINE TOUR BOOKINGQuand la Stratégie Océan Bleu permet la conception d’un service unique! www.winetourbooking.com

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