The document provides instructions for two assignments for an entrepreneurship summer school program, including interviewing an entrepreneur to create a biography and maintaining an idea journal. It describes the purpose and templates for the entrepreneur biography assignment to help students understand entrepreneurs. It also provides examples of idea journal styles and suggested content to inspire students' innovative thinking for business concepts.

1. 1 . 1 - I N T E R V I E W / E N T R E P R E N E U R B I O G R A P H Y
2 . 2 - I D E A J O U R N A L
ASSIGNMENTS DUE BETWEEN
JULY 8 TO 10, 2013
Entrepreneurship Summer School @ Zagreb School of Economics and
Management Professor: Tina Lee Odinsky-Zec, Assistant: Anita Flajslik

2. 1- INTERVIEW/ENTREPRENEUR
BIOGRAPHY
• Helps students to understand how entrepreneurs
take their ideas into opportunities
• Is useful in establishing what type of entrepreneurs
appeal as role models to students
• Provide an individual activity which allows students
to select famous/infamous or entrepreneurs in their
networks
• When students prepare a concise but well
researched snapshot of an entrepreneur, they have
to exercise good judgement to capture the
attention and imagination of their peers
Purpose

3. • (Use this space for a
collage: an
assemblage of
images, at least 5
different sources, that
help you to illustrate
the biography of the
entrepreneur you
profile)
Description:
(one paragraph of text to describe
major contributions of this
entrepreneur)
(one paragraph to explain why you
selected this entrepreneur)
Student: (Full Name of Student,
School, Country of Origin)
BIOGRAPHY: (FULL
NAME OF
ENTREPRENEUR,
INDUSTRY, COUNTRY)
Template

4. Description:
Anja is Croatian and Vittorio is Italian.
They met and fell in love. They shared
a passion for beautiful, handcrafted
jewelry. The decided to elevate the
traditional jewelry made of coral and
other precious stones by giving a
modern edge and educating
customers about the steps in the
process of taking raw materials and
transforming them into wearable art
and gifts.
My friend and teaching assistant,
Manuel Mrkajic wore Clara Stones
designs beautifully. She could wear a
simple elegant outfit and one
signature pair of Clara stones earrings
or necklaces and look perfectly put
together. I then became a fan and a
customer myself. I also travelled to
Dubrovnik to meet them and
experience their workshops.
Prepared by: Tina Lee Odinsky-Zec,
USA/Croatia, 2013
BIOGRAPHY: ANJA &
VITTORIO, CLARA
STONES, JEWELRY,
CROATIA/ITALY
Teacher’s Example

5. IDEA JOURNAL/WORD ASSOCIATIONS
IDEA
• Imagine, create, realize,
release, examine,
explore, find, think,
thought, dream, vision,
push, boundaries,
expectations, concept,
clear, light bulb,
innovate, invent,
combine, define, deliver,
prototype
JOURNAL
• Write, think, reflect,
research, sketch, diary,
record, note,
observations,
understanding, share,
personalize, detail, point,
doodle, connect, link,
blog, entry, date, log,
decorate, track,
compare, contrast,
question, answer
Substance

6. IDEA JOURNAL/WORDLES
IDEA JOURNAL
Style

7. H A N D C R A F T E D E X A M P L E S
IDEA JOURNAL
Style Options:
Offline

8. D I G I T A L E X A M P L E S
IDEA JOURNAL
Style Options:
Online

9. IDEA JOURNAL
Started In-Class
1. 3 Photos of Similar Business
Concepts to understand
different business models
2. Research ideas from ordinary
to extraordinary social
enterprise.
3. How to combine one word
that is something you care
about (heart) and another
word that you are skilled at
(head, hands or both) to come
up with 3 business ideas
4. Products that can inspire
innovation, which type?
5. Imagine/Image of a Customer
First and describe
Independent
1. Write a review of a favorite
ted.com talk
2. Research a business innovation in
an industry of your choice from
Springwise.com
3. Understand the simply steps to
know “how” something works @
ehow.com
4. Trendwatch pairing...pick a trend
and a business idea related to it
that interests you
5. Find a space that is vacant and
imagine what business could
thrive there and why?
Substance

10. EXAMPLE OF AN INFOGRAPHIC