6 Tips to OptimizingSearch Engine Optimization               Melissa Nacerino                       ITing Wu
ON TARGET            Website Optimization and Social Media are the largest                   investments for B2B marketing...
ON TARGET            6 Tips to Optimizing SEO            ‘Cause if you’re not listed on the first page, you might as well ...
ON TARGET            #1 Google is Your Friend
ON TARGET            Why Google?            •98% of B2B Buyers search in Google (Source: Marketing Sherpa)            •FRE...
Google AdwordsKeywordsEasily exported to analyze the data.      – Competition %      – Global Search Count      – Monthly ...
ON TARGET            #2 Keyword Strategy            •Research Industry & Competitors            •Customer vs. Company Keyw...
ON TARGET
ON TARGET            #3 Design            •Can your website stand up to Google Instant?            •Good place to start : ...
ON TARGET            #4 Monitor the Progress             Your Progress                 Your Competitors Progress          ...
ON TARGET            #5 Traffic is Essential
ON TARGET               #6 Build Relationships            Case in Point:            http://nyti.ms/dXS4pb
ON TARGET            6 Take-Aways for Optimizing SEO            ‘Cause if you’re not listed on the first page, you might a...
ON TARGET
ON TARGET
Upcoming SlideShare
Loading in …5
×

6 Tips to Optimizing SEO

534 views

Published on

This presentation was compiled for channel education purposes. After much research and learning for other Marketing Specialist. These 6 tips stood out amongst the rest.

Thank you Melissa Nacerino, Marketing Sherpa, Marketing123, Dieter Hertling, and many more for your insightful research and recommendations.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
534
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 Tips to Optimizing SEO

  1. 1. 6 Tips to OptimizingSearch Engine Optimization Melissa Nacerino ITing Wu
  2. 2. ON TARGET Website Optimization and Social Media are the largest investments for B2B marketing for 2011
  3. 3. ON TARGET 6 Tips to Optimizing SEO ‘Cause if you’re not listed on the first page, you might as well not be listed at all. Google is your friend Keyword Strategy Don’t Forget Design Monitor the Progress Traffic is Essential Build Relationships
  4. 4. ON TARGET #1 Google is Your Friend
  5. 5. ON TARGET Why Google? •98% of B2B Buyers search in Google (Source: Marketing Sherpa) •FREE Tool (Analytics, Adword Keywords, Adsense, Insight, Webmaster)
  6. 6. Google AdwordsKeywordsEasily exported to analyze the data. – Competition % – Global Search Count – Monthly Breakdown
  7. 7. ON TARGET #2 Keyword Strategy •Research Industry & Competitors •Customer vs. Company Keywords •Long Tail Keywords •Don’t Forget the Details –Content –Links –Image captions –Title –Heading –Anchor Link Text
  8. 8. ON TARGET
  9. 9. ON TARGET #3 Design •Can your website stand up to Google Instant? •Good place to start : AttentionWizard
  10. 10. ON TARGET #4 Monitor the Progress Your Progress Your Competitors Progress • Effectiveness • Reverse Engineer – Keywords – Yahoo Backlink or software – Tactics like SEO Elite • Traffic versus Conversion – Go after links that add value • Can you handle it?
  11. 11. ON TARGET #5 Traffic is Essential
  12. 12. ON TARGET #6 Build Relationships Case in Point: http://nyti.ms/dXS4pb
  13. 13. ON TARGET 6 Take-Aways for Optimizing SEO ‘Cause if you’re not listed on the first page, you might as well not be listed at all. Google is your friend Keyword Strategy Don’t Forget Design Monitor the Progress Traffic is Essential Build Relationships
  14. 14. ON TARGET
  15. 15. ON TARGET

×