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Hope organic clothing store

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An organic clothing store created by me and two other group members at Buffalo State College

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Hope organic clothing store

  1. 1. Justine Fitch
  2. 2. IndexSlogan/ Motto for the store……………………………………………………………………………………………………………………..……………… 1Mission statement…………………………………………………………………………………………………………………………………..…….…… 2Site Selection…………………………………………………………………………………………………………………………………….….….………. 3Target Market…………………………………………………………………………………………………………………………………….….…….…… 4Forecasting……………………………………………………………………………………………………………………………………….………… … 5-8Organic Cotton……………………………………………………………………………………………………………………………..……….…………. 9Garment Silhouette Trends………………………………………………………………………………………………………………………..………… 10-14Private Label…………………………………………………………………………………………………………………………………………………. 15-17National Label…………………………………………………………………………………………………………………………………………………. 18Annual Sales……………………………………………………………………………………………………………………………………………….….. 19Assortment Plans……………………………………………………………………………………………………………………..…………………..… 20-21Merchandise Classification Percentage…………………………………………………………………………………………………….……………… 22-23Merchandise Classification in Dollars……………………………………………………………………………………………………………………... 24-256-Month Plan…………………………………………………………………………………………………………………………………………………… 26Pricing……………………………………………………………………………………………………………………………………………………….. 27-28Planogram…………………………………………………………………………………………………………………………………………………… 29-31Store Elements…………………………………………………………………………………………………………………………………………..…... 32-34Promotion………………………………………………………………………………………………………………………………………………….… 35-38Advertisements……………………………………………………………………………………………………………………………………………… 39-44Profit Loss Statement………………………………………………………………………………………………………………………………………… 45
  3. 3. Our mission is to sell eco-friendly products that contribute to our customer and their everyday lifestyle. We want to create emotional connections with our everyday customers through selling our uniqueproduct designs as well as a compelling store experience. Our company offers a wide variety of trendy and unique organic products such as clothing, footwear, andaccessories. We are committed to building aunique organic brand that expresses our key values and guides to success: honesty, integrity, creativity, responsibility and respect.
  4. 4.  Festive and seasonal activities  Different shops, restaurants, boutiques  Unique location for our store  Traffic patterns are busy, foot-traffic  Parking is on-street, busy  Jennifer Kinsman- 2chic Boutique  Sarah Mariartz- Utter Clutter  Greentopia  Highly educatedhttp://www.youtube.com/watch?v=FULayr9BKE4&feature=player_embedded
  5. 5. • The median age of Park Avenue: 27-28 • 60% earn an income of• Men and Women $20,000-$50,000•Men= 53.4% of population • The education level is•Women= 48.2% completion of high school and•35.4% of population living in our some collegetarget market age range 18-30 •Very affluent community•Overall target market- 25-50 http://www.naturalclothingcompany.com/organic_mens_tee
  6. 6. Inspiration taken from Primal FuturismInspiration taken from Future Tropicalia
  7. 7. Singular ombré Paint Splash digital textile print Color in motionWGSN original artwork WGSN original artwork WGSN original artwork
  8. 8. Surface Pattern Surface PatternVegetal Linen Hemp Organic Cotton
  9. 9. Natural Elements Cotton chintzed Casual linen checks
  10. 10. HempOrganic Trading Association, organic cotton is produced bymethods that do not impact the environment in a negative way Benefits of producing organic cotton: soil fertility includingdeveloping sustainable agriculture, and reducing toxic wastes Organic Cotton In 2009, organic cotton apparel and home textiles reachedsales of $4.3 billion Other organic fibers that will be seen in our store are hempwhich can be woven into linen, wool which will be prominent in Bamboothe fall and winter, and bamboo for special items because it canbe costly to obtain.
  11. 11. Spring 2012 Cotton twill peg pant with contrast waistbandCotton twill high-waistedshort with low waist belt fastening Cotton sheeting skirt cut out on a full circle
  12. 12. Spring 2012 Cotton sheeting Sequined strapless tubesarong style dress jersey dresswith stepped hem and print mix Cotton sheeting top, bagged out and elasticated at top and hem
  13. 13. Spring 20123gg mercerised cotton mesh knit, square-cut, short-sleeve, boat-neck top with cast- Cotton voile boat-neck sweat with self-fabric off blunt edges left to roll neck and 1x1 rib welt and cuffs Cut-and-sew 18gg cotton 3/4- sleeve sweat knit with self-fabric welts, cuff and neckband
  14. 14. Spring 2012 Desert Traveller Off-gauge Deep V City Sportif style 50s: mens knitwearCity Sportif style Understated Tee
  15. 15. Spring 2012Postman shorts Straight-leg Trousers All-over Print boardshorts
  16. 16. Women’s strapless dresswith all over color illuminated print
  17. 17. -Unique bags are made of natural Treetap rubber from the Amazon -Create everything from totes and handbags to weekend carriers and laptop cases, offering lines with names like-Recycled from the best quality second hand clothing, Rainforest (in bold colors), Caipirinha (with floraldeconstructed, re-cut and completely transformed into a new embroidery) and Tapioca (in canvas jute with graphicproduct details)-Men and Women up-scale clothing -Attention to detail and quality in this fresh collection— vintage-inspired throwbacks and modern pieces for men and women -Hand-dyed natural fibers -Specializes in eco-friendly jewelry and accessories -Handmade, high-quality and eco-friendly -Provide products of recyclable materials -Cold cups, Hot cups, Travel Mugs, Food containers, utensils, etc.
  18. 18. •The total selling sq. ft of store = 3,000 ft•The estimated sales/sq. ft.= $154•Annual Sales =Total selling space in sq. ft. * Sales per sq. ft.Annual Sales for Eco Chic= $3,000* $154= $462,000
  19. 19. Tank Top 22
  20. 20. 23
  21. 21. Tank Top
  22. 22. Tank Top
  23. 23. Visual exterior/ display windows
  24. 24. Buy SmartDraw!- purchased copies print this document without a watermark .Visit www.smartdraw.com or call 1-800-768-3729. Buy SmartDraw !- purchased copies print this document without a watermark .Visit www.smartdraw.com or call 1-800-768-3729.
  25. 25. Example store front interior Coffee shop•Fresh Greenery• Tropical Plants- Bamboo•Natural air conditioning•Geothermal heating systems•LED lights•Soft, relaxing music•Minimal lighting to save onenergy costs Apparel Rack
  26. 26.  Friendly, outgoing  Music- relaxing andcustomer service comfortable Beautiful artwork  Laughter Clean, well-keptstore Large dressing  Fresh Flowersrooms with immediateservice- No more  Evergreen treescramming or waiting! Greenery and plants and OF COURSEthe merchandise!
  27. 27. http://www.nashvillewraps.com/showpage.ww?page=sustain able-packaging 100% Recycled ChristmasNo..……………………… No..……………………… Ornaments Paper Shopping BagsStyle…………………….. have modern ornaments with Style…………………….. metallic silver accentsSize……………………... Size……………………... 100% Recycled Fusion Paper Eco-friendly shoe box $150.00 $150.00
  28. 28. Marketing Expense BudgetSpring 2012 January February March April May June Total 6moAdvertising $ 2,000.00 $ - $ - $ - $ - $ 1,000.00Websites $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ -Magazines $ 500.00 $ - $ - $ - $ - $ 500.00Promotions $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ -PR $ 5,000.00 $ - $ - $ - $ - $ 2,000.00Personal Selling $ 1,000.00 $ - $ - $ - $ - $ -Runway shows $ 1,000.00 $ - $ - $ - $ - $ -Total $ 9,500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 3,500.00 $15,000.00
  29. 29. Flyer for the Fashion show Growth and Sustainability IT’S A PARTY! Grand Opening Fashion Show Event• For are grand opening we will be Features: Eco-friendly designs provided by yours truly, Eco-Chic having a runway show- showing off both mens and women’s wear• Includes beverages and snacks and• We will be giving out special coupons to the ones who attend!• Main event begins at 8:00pm• Auction beings 6-7pm• Attendees will receive complimentary gift bags at the end of the night When: January 7, 2012 6:00pm-9:00pm• DJ Where: 14 Park Avenue, Rochester NY An auction will take place where proceeds will be donated to the Go Green Foundation
  30. 30. A gift with purchase during the last twoweeks in December (ex. a hemp necklace)Free wrapping on gifts bought in our storeEnormous seasonal discountsDecember 1-24 spend 100$ receive a 50$ giftcard for later date Free hand bag with the spending of 100$(certain dates) If you bring in a reusable bags instead ofusing ours, you will get a 15% discount on yourpurchase
  31. 31. •We will be selling unique hemp homemade jewelry made by the store owners. For every purchase of anyhomemade hemp jewelry half of theprofit will go towards GO GREEN!
  32. 32. Billboard
  33. 33. Example of a magazine AD Rochester magazine is agreat place to put an ad forour store.Rochester magazine coverswhere the best places are to:shop in Rochester, to dine,to see live music, enjoy localartists and so much more!This magazine is distributedall through out Rochester.Including places such as:restaurants, coffee shops,salons, doctors offices,hotels, art centers
  34. 34. http://greentopiafestival.com/ The Greentopia Festival is Rochester New York’s and the Finger Lakes celebration of the green movement sweepingaround the globe. The two-day, interactive festival in historic High Falls will reveal what the Western New York region is doing to help the environment – and envision a greener Rochester of the future. •All Greentopia collateral will be made with recycled and/or earth-friendly materials. •Every exhibitor will be screened for a commitment to sustainable business practices using green business standards developed by Green America and our local steering committee •It’s the first large-scale green festival ever held in Greater Rochester
  35. 35. Example Coupon Flyer/Poster Flyers in the front of the store offering deals for the day such as 15% off if you spend 50$.  Flyers offered in local stores to•Health Food & Drugs inform the customer on deals that•Abundance Cooperative Market will be going on in that week or month•Loris Natural Food Center
  36. 36. Eco-Chic Apply for our store card and receive: 1056 5679 3348 1231A coupon booklet that has savings up to 100$ GOOD THRU Receive points for every 20$. Receive 25 points get a 10$ gift 08/14card CREDIT Rewards: Every time they spend 100$, they will get 10$ card in JANE SMITHreturnFree catalogs to our storeOn your birthday you get a 10% discountIf you are on our mailing If you are on our list you will receive emails of new inventorylist you can receivecoupons and discounts Also receive coupons and up-monthly and- coming deals
  37. 37. Today social media is very popular with the public. We want to keep our consumers happy by updating them through these two social websites on exclusive deals,up-and-coming merchandise, and a common knowledge ofwhat is happening in our store.
  38. 38. Dollars PercentsNet Sales 462,000 100%CGS 295,725 64%Gross Margin 166,275 36%Operating Expenses 30,000 23%Payroll 33,255Promotional 15,000Supplies 900Services Purchased $6,165Unclassified 1,000Travel $5,000Insurance 4,500 -Equipment Rental 450Maintenance 4,000Rent 6,000Other 1,560Total Expenses $107,830Profit or Loss $58,445 13%
  39. 39. Sources:http://www.expressmilwaukee.com/article-3330-earth-friendly-fashion.html-http://www.city-data.com/zips/14607.html-http://redlandsbaoapp1.esri.com/ZIPCodeLookup/Default.aspx?ZIP=14607-http://www.ecofashionworld.com/Brands-/listA.htmlhttp://www.style.com/fashionshows/review/S2012RTW-ORGANIC/-http://www.wgsn.com/content/report/Close_to_Season/Womenswear/Catwalk_Response/Spring_summer_2012/VIP_milan.html-http://www.wgsn.com/content/report/Design_Files/Menswear/Spring_Summer_2012/SS12_Mens_Catwalks_DesignFile_FutureTropicalia.htmlhttp://thaiscampos.suite101.com/the-symbolic-meaning-of-the-lotus-flower-a234559-•http://www.ota.com/organic/mt/organic_cotton.html-•http://www.wgsn.com/content/report/Design_Files/Knitwear/Spring_Summer_2012/s_s_12_desert_travellermensknitwearcatwalkdesignfile.html•http://designreviver.com/articles/eco-friendly-packaging-concepts/•http://greentopiafestival.com/highlights/fashion-show/

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