cocreating kenny
tineke pauw kennisnet
kennisnet
why cocreate?we are a cocreated organisation
shouldn’t wealready know what our users need?
first time?
motive                   market istarget market                sensitive to newdoes not grow                  technology  ...
urgency                 we won’t failwe c‚n‘t lose     making kids our reach      smarter using                      ict  ...
marieke schoenmaker    gamechanger
Co-creation strategy &         principles  the whole                  explore the  system in                 whole elephan...
rethink                   portal board                   managercommunity      Project- manager        leader
Lessons learnedlessons learned
• lots of great ideas• maximum support  kenny.nl• highly motivated  team• working closely  together
• it does take a lot of  time• it’s expensive• the challenge of  forming a skilled task  team
we managed to reallyinvolve all future users
co-creativity
three creative competitors:fabrique, mcwstudios, evident
lot of wishes to convert     humor usable news  filter together character  safe        quality vs quantity          nice a...
we took an advent calendar
a castle in the sky
a gr‚ndm‚’s cuckoo clock
stirred them well
and kenny was born
a friend
in school
or at home
kenny’s place
kenny’s voice
kenny’s song
filte              ron the 4th of october
the kids who helped us
helped us again to launch kenny.nl
traffic increase 426%87.357 unique visitors in october compared to 20.598 in august
want to be part of kenny 2.0?follow kenny  on hyves        join the facebook or     community   twitter
thank you
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Co-creating Kenny: Co-creation Awards 2011

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Co-creating Kenny: Co-creation Awards 2011

  1. 1. cocreating kenny
  2. 2. tineke pauw kennisnet
  3. 3. kennisnet
  4. 4. why cocreate?we are a cocreated organisation
  5. 5. shouldn’t wealready know what our users need?
  6. 6. first time?
  7. 7. motive market istarget market sensitive to newdoes not grow technology 7
  8. 8. urgency we won’t failwe c‚n‘t lose making kids our reach smarter using ict 8
  9. 9. marieke schoenmaker gamechanger
  10. 10. Co-creation strategy & principles the whole explore the system in whole elephant the room focus on thefuture virtual self- learning and managment and playing actions environment
  11. 11. rethink portal board managercommunity Project- manager leader
  12. 12. Lessons learnedlessons learned
  13. 13. • lots of great ideas• maximum support kenny.nl• highly motivated team• working closely together
  14. 14. • it does take a lot of time• it’s expensive• the challenge of forming a skilled task team
  15. 15. we managed to reallyinvolve all future users
  16. 16. co-creativity
  17. 17. three creative competitors:fabrique, mcwstudios, evident
  18. 18. lot of wishes to convert humor usable news filter together character safe quality vs quantity nice attractive accessible creative educational fun easy to maintain
  19. 19. we took an advent calendar
  20. 20. a castle in the sky
  21. 21. a gr‚ndm‚’s cuckoo clock
  22. 22. stirred them well
  23. 23. and kenny was born
  24. 24. a friend
  25. 25. in school
  26. 26. or at home
  27. 27. kenny’s place
  28. 28. kenny’s voice
  29. 29. kenny’s song
  30. 30. filte ron the 4th of october
  31. 31. the kids who helped us
  32. 32. helped us again to launch kenny.nl
  33. 33. traffic increase 426%87.357 unique visitors in october compared to 20.598 in august
  34. 34. want to be part of kenny 2.0?follow kenny on hyves join the facebook or community twitter
  35. 35. thank you

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