Chester County Marketing Group: Kicking off 2013 – social style

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Slide deck for the first meeting of the Chester County (PA) Marketing Group in 2013.

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  • News Feed – updating list of stories from people and Pages that a person follows on Facebook.Edgerank determines what is seen. Basically, News Feed is a search results page and shows the stories from people/pages they interact with the most.Timeline - Your timeline is your collection of the photos, stories, and experiences that tell your story.Graph Search -
  • Make sure you are NOT forgetting mobile this year! Smartphones and tablets are how people communicate, consume content and research products. 
  • Chester County Marketing Group: Kicking off 2013 – social style

    1. 1. Kicking Off 2013 – Social Style [ Any guesses? Hint: 3 words] Jan 116, 2013
    2. 2. What’s On the Table …• Goodbye to Meetup.com• Yesterday’s Big Facebook Announcement• Marketing in 2013• Group Discussion / Q&A• Wrap Up 2
    3. 3. Connect with UsDecided to stop using Meetup.com tomanage this group for a few reasons:1. Cost of membership2. Other tools at our disposal to promote events, workshops, etc.Stay Connected to ChescoMGFacebook: http://www.facebook.com/ChescoMGTwitter: @ChescoMarketingLinkedIn Group for discussions, news and Q&A: http://linkd.in/ChescoLIJoin our Email List at http://eepurl.com/tE1of 3
    4. 4. What’s New… [ Any guesses? Hint: 3 words] …pretty much a whole new way to search… 4
    5. 5. Facebook Graph Searchthree pillars of the Facebook ecosystem: Graph Search News Feed Timeline 5
    6. 6. Uses of Graph Search:• Find all of the photos you’ve liked• Find photos of your family• Find all of your friends who live in a particular city you’re visiting• Find friends who live in X city who like to do Y• What movie should I see?• Dentists that my friends like Search will start only More Ways to Use Graph Search with the following: People Photos Places Pages for businesses 6
    7. 7. Hmmm, what about PRIVACY?• With Graph Search, you can look up anything shared with you on Facebook, and others can find stuff youve shared with them, including content set to Public.• Individual search results pull from what a person can see elsewhere on Facebook• Different people see different search results like how different people see different stories (all a matter of EdgeRank)• Non-friends will not find content you have produced for friends only• Learn more about Privacy and try searching (https://www.facebook.com/about/graphsearch/privacy) Difference between Graph Search and Web Search YOUR privacy choices determine what’s searchable 7
    8. 8. Marketing Info for 2013SMB plan to increase socialpresence:70% on Facebook58% on Twitter50% on Google Plus49% on LinkedIn72% on Blogs 8
    9. 9. Marketing Info for 20131. Quality content, that is consistent, is needed to fuel your marketing plans across platforms and devices.2. Make sure you are NOT forgetting mobile this year! Smartphones and tablets are how people communicate, consume content and research products. Use QR codes to drive mobile users to forms, site, info.3. Run webinars or Google Hangouts.4. Image sharing apps (Instagram, Pinterest) 9
    10. 10. Time for someGroup Discussionsand Q&A
    11. 11. Until Next Time…Your homework:Like our Facebook Page:http://www.facebook.com/ChescoMGTweet with us: @ChescoMarketingJoin our Email List athttp://eepurl.com/tE1of 11

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