Learn 5 simple ways to add more value to your already-excellent service offerings to attract more members to your professional association.

1. © 2014 Squirrel Strategic Development Inc.
5WaysTo Attract More MembersTo
Your Professional Association
WWW.SQUIRRELINC.CA
INFO@SQUIRRELINC.CA

2. © 2014 Squirrel Strategic Development Inc.
YOU’RE A
PROFESSIONAL
ASSOCIATION

3. © 2014 Squirrel Strategic Development Inc.
YOU GATHER AWESOME PEOPLE
TOGETHER ANDTALK ABOUTTHINGS
THAT MATTER

4. © 2014 Squirrel Strategic Development Inc.
YOU DEVELOP BEST
PRACTICES AND COMMUNICATE
INDUSTRY STANDARDS

5. © 2014 Squirrel Strategic Development Inc.
YOU SETTHE STAGETO
STRENGTHEN RELATIONSHIPS
AND FOSTER POSSIBILITIES

6. © 2014 Squirrel Strategic Development Inc.
AND UNCOVER HIDDEN
OPPORTUNITIES

7. YOU DO SO MUCH!

8. © 2014 Squirrel Strategic Development Inc.
SO,
ARE
YOU
READY
TO DO
EVEN
MORE?

9. © 2014 Squirrel Strategic Development Inc.
AND ATTRACT MORE MEMBERS
TOYOUR ASSOCIATION?

10. 1. Start by giving first
When you GIVE FIRST, you communicate that
you value and understand your industry;
your potential members’challenges and,
have established a framework, network
and system to help your potential new
member overcome his or her challenges.
!
That, alone, is worth the membership fee!

11. 2. Keep your materials up to date
Nothing screams‘low value’like content that’s outdated
(like 4 years ago).
!
Why?
!
Because the world is changing rapidly and if your potential
members perceive that you don’t understand
the world they live in (and their challenges), they won’t buy.

12. 3. Stay on top of correspondences
If your potential and existing members are contacting you, it’s
because they need your support immediately.
!
Make sure that you have a system for responding
to their requests in less than 24 hours.
!
Not only will you avoid missed opportunities
but you’ll communicate how important
and valuable your members are.

13. 4. Host events for professionals to collaborate,
network and build their business
The more you gather, share and nurture,
the happier your members will be.
!
Connections and opportunities are value!

14. 5. Add value to your existing membership
Go on…reach out to your existing membership
and ask them what you can do to help.
And then, do it!
!
Sounds simple, doesn’t it? It really is.

15. YOU
CAN
DO
THAT!
(WE KNOWYOU CAN.)

16. BUT IFYOU NEED US,
WE’RE HAPPYTO HELP.

17. LET’S CONNECT
WWW.SQUIRRELINC.CA
INFO@SQUIRRELINC.CA
SQUIRREL INC.