Marketing With For Sale Signs


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Real estate agents need to pay attention to one of their most effective marketing tools: the real estate sign. It must promote and reflect the agent's professionalism. With an attention to detail, the marketing potential of the sign can be greatly increased. By

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Marketing With For Sale Signs

  1. 1. Marketing with For Sale Signs by:  Tina Merritt
  2. 2. Post Signs vs. Temp Signs <ul><ul><li>Post signs are larger and thus, give more exposure </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Post signs are sturdier </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Post signs can have more marketing items attached to them </li></ul></ul><ul><li>  </li></ul><ul><ul><li>More professional - shows you care more about marketing </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Many RE companies contribute to the cost of post sign installation </li></ul></ul>
  3. 3. Flyer Boxes! <ul><li>Inexpensive way to give more information about the property. </li></ul><ul><li>Downside is that flyer boxes must be maintained or they can make an agent look like he/she is not doing his/her job. </li></ul><ul><li>Some flyer boxes have a &quot;permanent&quot; flyer in the back so potential buyers can still get information. </li></ul><ul><li>Consider giving the flyers to your seller so they can keep the box stocked. </li></ul>
  4. 4. Sign riders can bring attention to items a buyer might not be aware of or can add additional marketing exposure
  5. 5. Text to Flyer <ul><li>Services such as Gumiyo and Ad2Cell allow potential buyers to text to a number and get information on a property sent to their cell phone. </li></ul>
  6. 6. More Marketing Ideas... <ul><li>Offering an 800# on the sign which gives recorded information on the property and captures the buyer's information for follow up. </li></ul>
  7. 7. Consider a Solar Lit Sign! <ul><li>Solar lights extend the marketing period of your sign </li></ul><ul><li>Make your sign stand out from the others </li></ul><ul><li>Solar lights are low/no maintenance </li></ul><ul><li>Non-intrusive - light the sign but don't disturb the neighbors </li></ul><ul><li>Solar-time Signs will install the posts with lights for you. </li></ul><ul><li>You can also get solar-lit flyer boxes </li></ul>
  8. 8. A Few Last Thoughts..... <ul><li>Don't make your sign look like a flea market with mutiple riders, flyers, etc. </li></ul><ul><li>Check up on your sign regularly to make sure it reflects your professionalism. </li></ul><ul><li>If your sign company installs a post or panel that is less than perfect, send them out to replace it. </li></ul><ul><li>Use easy to read signs - don't put your picture on your signs (it takes up too much space and no one in real estate is that beautiful) </li></ul>