Blogging For Business


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How real estate professionals can use blogging to engage with the consumer and generate business.

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Blogging For Business

  1. 1. Blogging for Business By: Tina Merritt Wolkia, LLC
  2. 2. BLOG is a contraction of the term  WEBLOG the word blog has taken on an even  looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something - Wikipedia What is Blogging???
  3. 3. A blog is really just a website   Posts (or articles) are arranged in reverse-chronological order  Blogs are interactive – allowing for the author and visitors to engage in a conversation  Blogs are usually updated more frequently than websites So, Really…What is a Blog?
  4. 4. Blogging allows for advertising 24/7. It is  always ―ON‖. Google likes Blogs  Allows you to show your personality  Blogs are engaging for others  The only costs for blogging are time and  possibly a small charge for the domain/hosting Why Blog???
  5. 5. A website is a waste of time without a  blog.  A blog will help drive traffic to your website – organically.  To achieve search engine ranking for a website can cost millions using Google Ad Words! I Already Have a Website!
  6. 6. Mini Google/SEO Explanation Just the basics!
  7. 7. 2 options: Free Hosting & Self Hosted  Free Hosted: FREE (except for your  time), restricted on customization, may include ads Self Hosted: Minimal cost, freedom to get  creative, more challenging, self-branded, all on you to maintain. How do I start a Blog???
  8. 8. Free hosting portals:    Activerain (members only for free blog)  Trulia  Livejournal  Where do I start a Blog?
  9. 9. Not for the mildly computer literate  Pay for your domain (approx. $9/year)  Pay for hosting ($60-$300/year)  Must know how to install plugins  Some are easier than others  Must have patience!  Self-Hosted Blogs
  10. 10. Domain =  Subdomain =  Google likes domains better than  subdomains. Domain vs. Subdomain
  11. 11. Let’s Set Up a BLOG!!!!
  12. 12. Domain – what do you want to call it?  Logo/picture  Main topic  Keywords/tags  Your Profile information  Your Contact information  Uninterrupted time  What do I need to set up a Blog?
  13. 13. Make a list of questions clients have asked  you and turn them into blog posts Go to Trulia voices and look at the  questions people are asking Drive around and find something  interesting…or not interesting Take a picture and talk about it  Blog about what you know  What do I blog about?
  14. 14. Do NOT be self-promoting  Politics  Religion  Sex  Controversial topics  Personal transactions (unless VERY  careful) Your children (at your discretion, OK)  What NOT to Blog About
  15. 15. Keep it simple. Don’t be a ―talker‖  Engage your readers  If you receive a comment, say ―thank  you‖ Try to write a post 3x per week minimum  For every post you write, comment on 10  others Commenting on other blogs drives traffic  to yours A few more Blogging rules…
  16. 16. Try to find that ―secret loophole‖  Don’t use keywords, tags  Cut and paste your blog posts from other  sources (that’s copyright infringement) Buy your blog posts from someone else  Duplicate content from your other blogs  Put a bunch of links on your site for no  reason How to piss off Google…
  17. 17. What have you gotten yourself into?
  18. 18. Business card  License plate  ―Calling‖ cards  Signs  Postcards  Email signature  ―Real estate services‖  Social networking  Advertise your blog!
  19. 19. Schedule your posts  ―Photo Friday‖  Re-blog other interesting posts with your  spin on the content Monitor traffic – what gets traffic and  what doesn’t? Stick with it – it will take a while for  anyone to ―listen‖ to what you have to say. Get into a Groove….
  20. 20. Analyze your traffic  What keywords find you?  Google yourself  What posts get more traffic?  Know your audience  Offer ―tell a friend‖ and ―subscribe here‖  Link to your website  Offer instant chat  Google Analytics
  21. 21. Video blogging – have webcam, will blog!  Perfect for those with less-than-perfect grammar  Pictures – Flickr, Picasa, Photobucket…a picture is worth 1,000 words in blogging!  Charts, graphs, statistics, MAPS! All are GREAT content for blogs! Blogging doesn’t have to be all about writing!
  22. 22. Keyword-rich title that offers benefit to  the reader Make the first sentence keyword rich as  well Use the keywords and/or phrases 2-3  times in your post Bold your keywords – but don’t overdo it  Link to previous posts if relevant to  content How to create a post that ROCKS!
  23. 23. Engage your readers! You can’t have SEO  without YEO (You, Engaging Others) Don’t write like a 6 year old – proofread  or at the very least, use spell-check Link to other relevant sites  Call to action – sign up, subscribe, tell a  friend Update the post if necessary  Rock ‘em Part Deux
  24. 24. Publicize your blog posts by:  Creating a ―fan page‖ on Facebook and  feeding your posts there  Posting to Twitter  Send to a business you write about  Bookmark manually or using a site such as Want to tell the world???
  25. 25. RE Bar Camp is an ad-hoc gathering born  from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.  RE Bar Camp Lynchburg will be 10/8/09. Go to to see the entire schedule of Bar Camps!!!! Come to REBarCamp!