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2 sam mayhew exports021911


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2 sam mayhew exports021911

  1. 1. Exporting Organic Lemons Oxnard Lemon Company CCOF Annual Meeting Export Markets Workshop February 19, 2011
  2. 2. Steps to Getting and Maintaining Global Market Access (GMA) Certification <ul><li>Initial organic certification with CCOF </li></ul><ul><li>Application for Global Market Access Certification </li></ul><ul><ul><ul><li>Application </li></ul></ul></ul><ul><ul><ul><li>International Standards </li></ul></ul></ul><ul><ul><ul><li>Product Labeling </li></ul></ul></ul><ul><ul><ul><li>Audit Trail Documents </li></ul></ul></ul><ul><li>Confirming export certification of suppliers </li></ul><ul><ul><ul><li>Extended Affidavits </li></ul></ul></ul>
  3. 3. Steps to Getting and Maintaining Global Market Access (GMA) Certification <ul><li>Importer Certification – JAS for Japan </li></ul><ul><ul><ul><li>3 rd Party Screening and Certification of importer, packaging, and warehouse company </li></ul></ul></ul><ul><ul><ul><li>4 months and much paperwork </li></ul></ul></ul><ul><ul><ul><li>Separate certification for each commodity </li></ul></ul></ul><ul><ul><ul><li>JAS mark and certificate holder number on each package </li></ul></ul></ul><ul><ul><ul><li>Audit 1 to 2 times per year </li></ul></ul></ul><ul><ul><ul><li>Cost - $3,000 for initial screening, $2,000 for Annual Fee </li></ul></ul></ul><ul><ul><ul><li>Challenge – Risk of fumigation, fruit cannot be sold as organic </li></ul></ul></ul>
  4. 6. Global Market Access (GMA) Application Certificate
  5. 7. TM-11 JAS Certificate
  6. 8. Export Documentation <ul><li>Bill of Lading </li></ul><ul><ul><ul><li>Clearly marked as Organic product </li></ul></ul></ul><ul><ul><ul><li>Lot number for traceback shows on bill of lading </li></ul></ul></ul><ul><li>TM-11 </li></ul><ul><ul><ul><li>Complete and send to Certifier for approval </li></ul></ul></ul>
  7. 9. Challenges <ul><ul><ul><li>Getting Extended Affidavits from suppliers </li></ul></ul></ul><ul><ul><ul><li>Not all suppliers are certified for all export markets </li></ul></ul></ul><ul><ul><ul><li>Increased time and effort to segregate product for </li></ul></ul></ul><ul><ul><ul><li>each differing export market </li></ul></ul></ul><ul><ul><ul><li>Customer Concerns </li></ul></ul></ul><ul><ul><ul><ul><li>Not enough supply, yet increasing Japanese organic product </li></ul></ul></ul></ul><ul><ul><ul><ul><li>High prices for organic, customers expect perfection </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Customers confuse organic and non-chem </li></ul></ul></ul></ul>
  8. 10. Conventional Pack Lines
  9. 11. Electronic Grading and Sizing
  10. 12. Separate Organic wash/wax line
  11. 18. Helpful Resources <ul><ul><ul><li>CCOF staff </li></ul></ul></ul><ul><ul><ul><li>CCOF website – </li></ul></ul></ul><ul><ul><ul><ul><li>GMA application </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Extended Affidavit forms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TM-11 forms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cost Share Funds form – up to $750 per year of </li></ul></ul></ul></ul><ul><ul><ul><ul><li>certification fees – </li></ul></ul></ul></ul>