VSCPA Richmond Chapter: Social Media Presentation

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Presentation given to the Richmond Chapter of the Virginia Society of Certified Public Accounts on the power of using social media.

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VSCPA Richmond Chapter: Social Media Presentation

  1. 1. The Power of Social Media November 24, 2009 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
  2. 2. What the heck is Web 2.0 & social media?
  3. 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  4. 4. The Social Media Landscape
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  6. 6. It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
  7. 7. The CONVERSATIONS are powered by… • Blogs • RSS • Widgets • Online Chat & Listservers • Wikis • Social Networks
  8. 8. The CONVERSATIONS are powered by… • Social Bookmarks • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  9. 9. Why should I care about Web 2.0 & social media?
  10. 10. Is Social Media a Fad? Socialnomics.net
  11. 11. Reason #1 SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL E-MAIL. Nielsen, Global Faces & Networked Places, 2009
  12. 12. Reason #2 SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, 2009
  13. 13. Reason #3 TIME SPENT ON SOCIAL NETWORKS IS EXPLODING – 3X FASTER THAN OVERALL INTERNET RATE. Nielson, Global Faces & Network Places, 2009
  14. 14. Reason #4 THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T YOU?
  15. 15. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  16. 16. The new communication model is a DIALOGUE. A<<<>>>B
  17. 17. MEET YOUR FUTURE EMPLOYEES, PARTNERS, CFOs, CEOs…
  18. 18. What are some of the advantages of Web 2.0 & social media?
  19. 19. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  20. 20. Some more ADVANTAGES… • Cheaper • Stickier • Viral • Interactive • Visible • Global • Changes quickly • Connects
  21. 21. FOUR WAYS SOCIAL MEDIA CAN HELP YOU TODAY
  22. 22. GROW YOUR BRAIN
  23. 23. FIND YOUR CALLING
  24. 24. BUILD YOUR NEST
  25. 25. MAKE SOME DOUGH
  26. 26. How do I get on the Web 2.0 & social media highway?
  27. 27. A. Listen >Immerse yourself in conversations >Visit social sites to observe >Ask your coworkers, kids who… B. Participate >Remember, it’s a dialogue, not a monologue C. Getting Started >Set up a profile >Friend 25 people you know >Begin to converse
  28. 28. D. Traffic Signs >Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) • Create ‘Friend’ groups • Edit privacy settings >Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. >Policy: Obey or set company guidelines for participation.
  29. 29. E. Test Drive • 7 million users > 1,382% increase in one year > largest age group is 35-49 • It’s simple > Communicate short (140- character) bursts of information to the people that subscribe to your updates > These updates are known as “tweets.”
  30. 30. Twitter 101: Commoncraft.com
  31. 31. How do I get started? 1. SET UP AN ACCOUNT
  32. 32. How do I get started? 2. ENTER PROFILE INFO
  33. 33. How do I get started? 3. FIND OR FOLLOW FRIENDS & GROUPS
  34. 34. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS Tweetdeck > Runs on your desktop > Multiple accounts > Friend & search columns > Facebook & Myspace > iPhone app
  35. 35. How do I get started? 4. SELECT TOOL TO POST & READ TWEETS
  36. 36. How do I get started? 5. LEARN THE TWITTERVERSE FOLLOWING Shortened URL TweetUp @username DM (Direct RT (Retweet) Message) TWEET #HASHTAG
  37. 37. How is the VSCPA involved in Web 2.0 & social media?
  38. 38. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership • RSS • Podcasts • Blog (CPACafe.com) • Microblog (Twitter.com/VSCPANews) • Photo sharing (Flickr.com) • Video, Videocasts (YouTube, Coming Soon!) • Social networking (LinkedIn, Facebook groups • Online communities targeted to different practice areas, including e-mail listserves • Visit “Social Media” section of www.vscpa.com
  39. 39. OTHER social media for CPAs • Wiki: www.wikicpa.com • Blogs: www.cpacafe.com > www.cpablogger.com > www.cpasuccess.com > http://bigfouralumni.blogspot.com • Videos & Media: www.financialfitness.com > www.aicpa.org/Media+Center > www.feedthepig.com • Learning: www.cpalearning2.com
  40. 40. RESOURCES on social media Blogs www.TypePad.com www.WordPress.com www.BlogLines.com Microblogging/Tracking Twitter: www.Twitter.com TweetDeck: www.TweetDeck.com TwitterBerry: www.orangatame.com/products/twitterberry HootSuite: www.HootSuite.com Tweetie: www.atebits.com/tweetie-iphone Hashtag: http://hashtag.org Google Alerts: www.google.com/alerts
  41. 41. RESOURCES on social media Social networks Facebook: www.Facebook.com LinkedIn: www.LinkedIn.com Plaxo: www.Plaxo.com HubStreet: www.HubStreet.com (a new one for CPAs and lawyers) Multimedia sharing sites YouTube: www.YouTube.com (videos) Flickr: www.Flickr.com (photos) Picasa: Picasa.Google.com (photos) SlideShare: www.Slideshare.com (slidedecks)
  42. 42. RESOURCES on social media Podcasting iTunes: www.apple.com/itunes (for finding and listening to podcasts) Audacity: audacity.sourceforge.net (for recording / editing podcasts) Wikis PB Wiki: www.PBWiki.com WikiSpaces: www.WikiSpaces.com Virtual worlds Second Life: www.SecondLife.com
  43. 43. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com / search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com / search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  44. 44. THANK YOU very, very much!

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