Social Media: It's All About Relationships

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Social media presentation to members of the Virginia Society of Certified Public Accountants (VSCPA).

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Social Media: It's All About Relationships

  1. 1. Social Media: It’s All About Relationships Tina Lambert, CAE, VSCPA Vice President VSCPA Northern Chapter September 15, 2009
  2. 2. What the heck is Web 2.0 & social media?
  3. 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
  4. 4. The Social Media Landscape
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
  6. 6. More simply put: “Social media is people having conversations online.”
  7. 7. The conversations are powered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
  8. 8. Why should I care about Web 2.0 & social media?
  9. 9. Is Social Media a Fad? Socialnomics.net (Qualm)
  10. 10. SOCIAL NETWORKING SITES ARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL.
  11. 11. Social Media Usage is Exploding! 75% of all Americans have joined a social networking site (MySpace, Facebook) > 99% of 18-24 year olds 7 million users > 1,382% increase in one year > largest age group is 35-49 200 million blogs in 2009 > 77% of active online users read a blog > 45% have started their own blog
  12. 12. Social Media Usage is Exploding! YouTube has 100 million videos (65,000 new videos per day) > 83% of internet users watch video clips 39% of internet users subscribe to an RSS feed 55% of internet users have uploaded photos online
  13. 13. Social Media Usage in the Workplace 69% of businesses allow employees to use social media for business 63% use social media to build and promote their brand 61% use social media to improve communication and collaboration REALITY: IT’S A MOBILE WORLD>>>
  14. 14. Social Media is a Business Changer Social media is changing the business of employers, long-standing industries, marketing and communications People trust the opinions of other people as much as, or sometimes more than the “experts” – and definitely more than spokespeople RELATIONSHIPS ARE CRITICAL TO TODAY’S COMMERCE>>>
  15. 15. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
  16. 16. The new communication model is a DIALOGUE. A<<<>>>B
  17. 17. So let’s converse… • What are the benefits of NETWORKING? • If you are on OR set up a Facebook, name one thing your network be surprised to learn about you? • Do you have a success story from online networking? Have you identified any challenges?
  18. 18. SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, March 2009
  19. 19. By 2010, MILLENIALS/GEN Y-ERS will outnumber BABY BOOMERS. They already wield $350 BILLION/ YEAR in direct spending power.
  20. 20. Meet your FUTURE EMPLOYEES. Over 64% of students in grades K-12 are online and accessing the internet regularly Downloading music is #1 recreational activity by middle and high school students
  21. 21. What are some of the advantages of Web 2.0 & social media?
  22. 22. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
  23. 23. Some more ADVANTAGES… • Cheaper than traditional media • Stickier than traditional media • Viral nature • Highly interactive • Highly visible • Global • Can quickly change, morph and respond to environment and feedback
  24. 24. And more ADVANTAGES… • Enhance your professional networks and competency • Get information faster and in more digestible formats • Connect to other CPAs • Connect to other business colleagues • Connect to your professional associations
  25. 25. The NEW MATH… Social Networking (OLD) + Social Media (NEW) ------------------------------------------------------------ = A change in the way we BUILD RELATIONSHIPS
  26. 26. Perceived BARRIERS… • Fear of “the negative” • Legal • Time • Return on investment • Measurement
  27. 27. Overcoming BARRIERS… • The negative conversation is happening WITH you or WITHOUT you • “Direct” response in crisis • Start slow and build – monitor at the very least • Set goals for followers, friends, etc. • Set goals/plans for social media tool you are using
  28. 28. How do I get on the Web 2.0 & social media train?
  29. 29. A. Listen • Immerse yourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue C. Getting Started • Set up a profile • Friend 25 people you know • Begin to converse
  30. 30. D. Traffic Signs • Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
  31. 31. How is the VSCPA involved in Web 2.0 & social media?
  32. 32. New MULTIMEDIA & ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter.com/VSCPANews) > Photo sharing (Flickr.com) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > And more! Visit “Social Media” section of www.vscpa.com
  33. 33. CONNECT with me/us Tina Lambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612.9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com and search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com and search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
  34. 34. THIS CHAPTER MEETING IS A SOCIAL NETWORK. How do you stay in touch & nurture relationships with your NETWORKS?
  35. 35. THANK YOU very, very much!

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