HubSpot’s Inbound 2012 is the world’s largest gathering of inbound                           marketers. Me and 2,799 marke...
WE ARE NOW LIVING THROUGH THESINGLE BIGGEST CULTURE SHIFT OF           OUR TIME                                  Gary     ...
Brian Halligan@bhalligan                  MARKETERS NEED TO MATCH                 HOW PEOPLE SHOP AND LEARN
YOU ARE WHAT YOU PUBLISH                           David Meerman Scott                                @dmscott
SOCIAL MEDIA IS A VIABLE ANDSCALABLE LEAD GENERATION         CHANNEL       Rebecca Corliss          @repcor
BUILD FOLLOWERS BY PAYING IT FORWARD   Dharmesh Shah     @dharmesh
FREE CONTENT DRIVES TRAFFIC      David Meerman Scott           @dmscott
BIAS NUMBER ONE: RANKINGPOSITION IS ALL THAT MATTERS         Rand Fishkin          @randfish
NUMBER ONE DRIVER OFCONVERSION IS MATCHING   SOMEONE’S INTENT              Tim Ash              @tim_as              h
MAKE IT PERSONALDavid Meerman Scott     @dmscott
BIAS NUMBER 6: ONLY TARGET                    HIGH SEARCH VOLUME                         KEYWORDS18% of all searches on Go...
ATTACK THE PROBLEM                NOT THE COMPETITION            Dharmesh Shah             @dharmesh
YOU DON’T JUST WANT A FOLLOWING, YOU WANTSCREAMING RAVING FANS      Laura Fitton      @pistachio
Dharmesh Shah@dharmesh                LEARN TO LOVE TWITTER LISTS
PAID MEDIA ALONE IS NOT A SUSTAINABLE CHANNEL       Mark Roberge       @markroberge
David Carpenter    @davidcarpenter CUT THE GEEK SPEAK,TRIPLE YOUR EARNINGS
EMOTIONAL IQ IS GOING TODOMINATE OUR BUSINESS      Gary Vaynerchuk         @garyvee
REPACKAGE CONTENT  Maggie Georgieva     @mgieva
FIND THE GOLDEN FOLLOW UP       Rebecca Corliss          @repcor
UNDERSTANDING WHO YOURCUSTOMERS ARE MATTERS NOW     MORE THAN EVER                            Gary Vaynerchuk             ...
IF CONTENT IS KINGTHEN CONTEXT IS     GOD    Gary Vaynerchuk       @garyvee
RETENTION IS THE GAME MY        FRIENDS      Gary Vaynerchuk         @garyvee
70% OF DEMAND EXISTS IN THE LONG TAIL IN ANY INDUSTRY                              Rand Fishkin                           ...
SOLITUDE IS A CRUCIAL     INGREDIENT    OF CREATIVITY      Susan Cain      @susancain
YOUR STORY HAS THE ABILITY TO TRANSFORM YOUR BUSINESS          Ann Handley        @MarketingProfs
Dharmesh Shah         @dharmesh YOU’RE MORE LIKELY TO FAILFROM NOT USING SOCIAL MEDIA
You are awesome because of your flaws,Not in spite of them.                                              Ann Handley      ...
FOLLOW ME @TINACPOWELL FOLLOW ME @HUBSPOT
28 AHA Moments from #INBOUND2012
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28 AHA Moments from #INBOUND2012

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HubSpot’s Inbound 2012 is the world’s largest gathering of inbound marketers.
Me and 2,799 marketers convened for 4 incredible days in Boston.

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28 AHA Moments from #INBOUND2012

  1. 1. HubSpot’s Inbound 2012 is the world’s largest gathering of inbound marketers. Me and 2,799 marketers convened for 4 incredible days in Boston. “28 AHA MOMENTS” FROM #INBOUND2012 Created by @tinacpowell DISCLOSURE: This presentation is meant to educate and entertain.I am a HubSpot screaming raving fan and enterprise user. Thank you.
  2. 2. WE ARE NOW LIVING THROUGH THESINGLE BIGGEST CULTURE SHIFT OF OUR TIME Gary Vaynerchuk @garyvee
  3. 3. Brian Halligan@bhalligan MARKETERS NEED TO MATCH HOW PEOPLE SHOP AND LEARN
  4. 4. YOU ARE WHAT YOU PUBLISH David Meerman Scott @dmscott
  5. 5. SOCIAL MEDIA IS A VIABLE ANDSCALABLE LEAD GENERATION CHANNEL Rebecca Corliss @repcor
  6. 6. BUILD FOLLOWERS BY PAYING IT FORWARD Dharmesh Shah @dharmesh
  7. 7. FREE CONTENT DRIVES TRAFFIC David Meerman Scott @dmscott
  8. 8. BIAS NUMBER ONE: RANKINGPOSITION IS ALL THAT MATTERS Rand Fishkin @randfish
  9. 9. NUMBER ONE DRIVER OFCONVERSION IS MATCHING SOMEONE’S INTENT Tim Ash @tim_as h
  10. 10. MAKE IT PERSONALDavid Meerman Scott @dmscott
  11. 11. BIAS NUMBER 6: ONLY TARGET HIGH SEARCH VOLUME KEYWORDS18% of all searches on Google haveNEVER been searched beforeRand Fishkin@randfish
  12. 12. ATTACK THE PROBLEM NOT THE COMPETITION Dharmesh Shah @dharmesh
  13. 13. YOU DON’T JUST WANT A FOLLOWING, YOU WANTSCREAMING RAVING FANS Laura Fitton @pistachio
  14. 14. Dharmesh Shah@dharmesh LEARN TO LOVE TWITTER LISTS
  15. 15. PAID MEDIA ALONE IS NOT A SUSTAINABLE CHANNEL Mark Roberge @markroberge
  16. 16. David Carpenter @davidcarpenter CUT THE GEEK SPEAK,TRIPLE YOUR EARNINGS
  17. 17. EMOTIONAL IQ IS GOING TODOMINATE OUR BUSINESS Gary Vaynerchuk @garyvee
  18. 18. REPACKAGE CONTENT Maggie Georgieva @mgieva
  19. 19. FIND THE GOLDEN FOLLOW UP Rebecca Corliss @repcor
  20. 20. UNDERSTANDING WHO YOURCUSTOMERS ARE MATTERS NOW MORE THAN EVER Gary Vaynerchuk @garyvee
  21. 21. IF CONTENT IS KINGTHEN CONTEXT IS GOD Gary Vaynerchuk @garyvee
  22. 22. RETENTION IS THE GAME MY FRIENDS Gary Vaynerchuk @garyvee
  23. 23. 70% OF DEMAND EXISTS IN THE LONG TAIL IN ANY INDUSTRY Rand Fishkin @randfish
  24. 24. SOLITUDE IS A CRUCIAL INGREDIENT OF CREATIVITY Susan Cain @susancain
  25. 25. YOUR STORY HAS THE ABILITY TO TRANSFORM YOUR BUSINESS Ann Handley @MarketingProfs
  26. 26. Dharmesh Shah @dharmesh YOU’RE MORE LIKELY TO FAILFROM NOT USING SOCIAL MEDIA
  27. 27. You are awesome because of your flaws,Not in spite of them. Ann Handley @MarketingProfs BE FLAWSOME
  28. 28. FOLLOW ME @TINACPOWELL FOLLOW ME @HUBSPOT

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