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Social Media @SAM


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Presentation on current Social Media efforts at the Seattle Art Museum for the Museum Trustee Association. Presented with Ryan Lewis, Bonfire Media.

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Social Media @SAM

  1. 1. SOCIAL MEDIA @SAMChristina DePaoloNew Media<br />
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  3. 3. SOCIAL MEDIA TIMELINE<br />2003 Linked In <br />2004 Facebook, Flickr<br />2005 Blogs, YouTube<br />2006 Facebook for everyone<br />2006 Twitter<br />
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  5. 5. SAM TIMELINE<br />2004-2007<br />SAM expansion and staff efforts are elsewhere<br />2008<br />early projects rejected <br />Facebook<br />2009<br />YouTube<br />Twitter<br />Flickr<br />SAM blog<br />2010 Looking Good! <br />
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  10. 10. COMMUNICATING THE NEW POLICY<br />Facebook – 67 likes, 9 comments<br />SAM blog – 10 responses to post, over 500 page views<br />Twitter – 35 tweets reaching 28,000<br />News blogs – Stranger, Art News, Puget News <br />
  11. 11. “Thank you so much for this change in policy. As you noted, the times are changing and it’s great that we here in Seattle have a museum that is willing to adapt and change in order to better serve visitors.”<br />
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  14. 14. HOW WE DO IT<br />Collaborative : education, PR, marketing, new media, curatorial<br />Streamlining resources – Kurt<br />Monthly planning meetings<br />Trying new things, new ideas<br />
  15. 15. HOW TO DO IT<br />Start small think big<br />Not a silver bullet<br />Print, online, in-person – all works together<br />Make it a part of your outreach effort<br />Reach out to your local SM community<br />Don’t be afraid to learn something new<br />“Don't develop a social media strategy, develop a customer relationship strategy”<br />April 5,2010 from Twitter follower @iheartSAM<br />
  16. 16. CONCLUSION<br />Low cost/low risk effort to communicate immediately to your visitors<br />Viral<br />Reach younger audiences<br />Reach people interested in hearing from you<br />Christina DePaoloNew Media<br />