Slides from googlefest (https://sites.google.com/site/googfest/), highlights Google tools available for nonprofits.

1. Google Tools for Nonprofits
Tina Arnoldi
Google Analytics & AdWords Qualified
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
www.palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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7. Let’s talk about….
• Google Sites
• Google Voice
• Google Docs
• Google Analytics
• Google AdWords
• Gmail
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8. Sites.Google.com
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11. Google.com/Voice
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16. Google Docs
• Works in the cloud
• Can set security for folders
• Insert comment
• Download to PDF/Word
• Public or private
• Work at the same time
• Notify people of changes by email
• Sharing (not attaching to emails)
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17. Google Docs
Overwhelming, right?
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18. Google Docs
• Created a sub-folder just for the conference (BOOT Camp)
• Easier to see documents specific to that project
• Search
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19. Google Docs
Not a fan of “track changes” in Microsoft Word?
Add your
comments to a
document.
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20. Google Docs
• You can also use Docs to collect survey data (forms)
• Different types of questions
• Notification rules
• Edit confirmation
• See www.tinaarnoldi.com for a short ‘how-to’ tutorial
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21. Google Docs
• … and the results are dropped into a form.
• Summarize data
• Revision history
• Share with other users
• Export
• Do a test (make sure you have the right question type)
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22. Google Analytics
Is anyone visiting your web-site?
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24. Google Analytics
• Dashboard • New Visits
– Info at a glance – Attracting new
people
• Annotation
– Vs. visitors
– Noteworthy event
• % Change
• Bounce rate
– What happened?
– Site vs. Blog
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25. Google Analytics
Your goal is an action you
want your web-visitors to
take:
• Visit volunteer page
• Donate
• Sign up for an event
• Go to social media
profile
• Download an application
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26. Google AdWords
You can drive
even more traffic
with Google
AdWords.
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27. Google AdWords for Nonprofits
keyword search: “donate nonprofits”
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28. AdWords
• Campaign (topic)
– Ad group (specific service/product)
• Ad
• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group
• Ad
• Ad
– 10 – 30 keywords
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29. Google AdWords
Nonprofit ad group
• Ad
• Ad
• Ad
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30. Google AdWords for Nonprofits
Keywords
Broad foundation • Community foundation
• Foundation building
“phrase” “community • Coastal Community Foundation
Foundation” • Community Foundation donations
[exact] [community • Community Foundation
foundation]
-negative Community • Will exclude results for Coastal
foundation Community Foundation in
–California California
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34. Volunteer Resources
The Analysis Exchange
www.webanalyticsdemystified.com
Media Cause
www.mediacause.org
Palmetto Technology Hub
www.PalmettoTechnologyHub.org
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35. Upcoming Events
scpath.eventbrite.com
• Socializing & Skill sharing
• Computer security & your nonprofit
Charleston AMA Marketing Bootcamp
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36. Google Tools for Nonprofits
Tina Arnoldi
Google Analytics & AdWords Qualified
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
www.palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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