Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tina Arnoldi
Consultant and Trainer
360InternetStrategy.com
Google Partner, Analytics & AdWords Certified
Find me on Twitt...
Google Analytics Beginners
Learn what you can do with this tool
Google Analytics Intermediate Users
Learn a few new featur...
Learn about the features available to help in
your marketing.
“What do all these numbers mean?”
Determine what’s already b...
1. Have never logged in
2. Just getting started
3. I know enough to be dangerous
4. I’m an analytics ninja
4
5
The Big Picture
7
8
9
10
Let’s dig in a little deeper
11
1. Ecommerce
2. Lead generation
3. Informational – “brochure ware”
4. Content driven
5. The type that needs to be re-done!...
Ecommerce
Order value
Percentage of visits that resulted in purchase
Content
Time on site
Comments
Lead generation
Complet...
• Time saver
• Google will notify of changes
• Set custom alerts
14
15
16
• Social media
• Email newsletter
• Promotions
17
18
• The reason for your site
• Measure what matters
• View your ROI
19
1. First time I’ve ever heard of them.
2. I think so, but have never looked at
them.
3. Yes, and we’re making decisions
ba...
21
22
Things that Google does not already
measure.
Not a built in feature.
Videos, White Papers, Etc..
Plan it out first.
Does n...
24
Check if goals are already set up on your
site.
If there aren’t any, add some that indicate
the visitor is taking a step t...
1. Yes, and we’re seeing good results.
2. Yes, but not sure it’s a good use of
money.
3. No, but we’re considering it.
4. ...
27
If you are already using AdWords, make sure it
is connected to your analytics account so these
products are sharing data.
...
1. Yes, we have a clear strategy we follow
that works well.
2. Yes, but we’re not seeing a positive ROI.
3. Um, no, didn’t...
Definitely look at your social media sources,
going back about six months.
See if they lead directly to a goal or conversi...
• This is the first impression of your site.
• What brings people to these landing
pages?
31
Are your top landing pages also your top exit
pages?
This can be an issue so you’ll want to take a
critical look at those ...
Before we wrap up…….
33
34
Tina Arnoldi
Consultant and Trainer
360 Internet Strategy
tina@360internetstrategy.com
843-410-9320
35
Upcoming SlideShare
Loading in …5
×

Google Analytics at Googlefest 2016 Charleston

279 views

Published on

Understanding what is available in Google Analytics and how to use it in your business.

Published in: Data & Analytics
  • Where was this held today?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Google Analytics at Googlefest 2016 Charleston

  1. 1. Tina Arnoldi Consultant and Trainer 360InternetStrategy.com Google Partner, Analytics & AdWords Certified Find me on Twitter, SlideShare, YouTube, LinkedIn 1
  2. 2. Google Analytics Beginners Learn what you can do with this tool Google Analytics Intermediate Users Learn a few new features to take it to the next level Business leaders Understand how analytics can help you measure your marketing efforts and determine ROI 2
  3. 3. Learn about the features available to help in your marketing. “What do all these numbers mean?” Determine what’s already being monitored in your account and how to use it. Go back to these slides later as a checklist to review with your team. Review the “your homework” items. 3
  4. 4. 1. Have never logged in 2. Just getting started 3. I know enough to be dangerous 4. I’m an analytics ninja 4
  5. 5. 5
  6. 6. The Big Picture
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. Let’s dig in a little deeper 11
  12. 12. 1. Ecommerce 2. Lead generation 3. Informational – “brochure ware” 4. Content driven 5. The type that needs to be re-done! 6. I have no idea 12
  13. 13. Ecommerce Order value Percentage of visits that resulted in purchase Content Time on site Comments Lead generation Completed a form 13
  14. 14. • Time saver • Google will notify of changes • Set custom alerts 14
  15. 15. 15
  16. 16. 16
  17. 17. • Social media • Email newsletter • Promotions 17
  18. 18. 18
  19. 19. • The reason for your site • Measure what matters • View your ROI 19
  20. 20. 1. First time I’ve ever heard of them. 2. I think so, but have never looked at them. 3. Yes, and we’re making decisions based on them. 4. I have no idea what you’re talking about. 20
  21. 21. 21
  22. 22. 22
  23. 23. Things that Google does not already measure. Not a built in feature. Videos, White Papers, Etc.. Plan it out first. Does not generate a page view. 23
  24. 24. 24
  25. 25. Check if goals are already set up on your site. If there aren’t any, add some that indicate the visitor is taking a step towards becoming a customer. Make sure goals aren’t measuring things that are easily found in existing reports. 25
  26. 26. 1. Yes, and we’re seeing good results. 2. Yes, but not sure it’s a good use of money. 3. No, but we’re considering it. 4. No, and have no plans to use it because it’s a money pit and no one clicks on those ads anyway. 26
  27. 27. 27
  28. 28. If you are already using AdWords, make sure it is connected to your analytics account so these products are sharing data. If you are not using it, consider starting with a small campaign on the display network with placements or remarketing. http://www.google.com/ads/displaynetwork/ Contact tina@360internetstrategy.com for a $100 voucher to use AdWords. 28
  29. 29. 1. Yes, we have a clear strategy we follow that works well. 2. Yes, but we’re not seeing a positive ROI. 3. Um, no, didn’t know there was such as thing as a “social media strategy”. 4. No, and unfortunately we probably are speaking to ourselves only! 5. No, we sort of hate social media. 29
  30. 30. Definitely look at your social media sources, going back about six months. See if they lead directly to a goal or conversion or at least had a role in it. Focus your efforts on the one or two top channels. Consider small paid ads on one or two channels as a test. 30
  31. 31. • This is the first impression of your site. • What brings people to these landing pages? 31
  32. 32. Are your top landing pages also your top exit pages? This can be an issue so you’ll want to take a critical look at those pages. Do you need a new message? Is the call-to-action unclear? Is the next step not obvious? 32
  33. 33. Before we wrap up……. 33
  34. 34. 34
  35. 35. Tina Arnoldi Consultant and Trainer 360 Internet Strategy tina@360internetstrategy.com 843-410-9320 35

×