Consultant and Trainer
Google Partner, Analytics & AdWords Certified
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Google Analytics Beginners
Learn what you can do with this tool
Google Analytics Intermediate Users
Learn a few new features to take it to the next level
Understand how analytics can help you measure
your marketing efforts and determine ROI
Learn about the features available to help in
“What do all these numbers mean?”
Determine what’s already being monitored in
your account and how to use it.
Go back to these slides later as a checklist to
review with your team.
Review the “your homework” items.
1. Have never logged in
2. Just getting started
3. I know enough to be dangerous
4. I’m an analytics ninja
Check if goals are already set up on your
If there aren’t any, add some that indicate
the visitor is taking a step towards
becoming a customer.
Make sure goals aren’t measuring things
that are easily found in existing reports.
1. Yes, and we’re seeing good results.
2. Yes, but not sure it’s a good use of
3. No, but we’re considering it.
4. No, and have no plans to use it
because it’s a money pit and no one
clicks on those ads anyway.
If you are already using AdWords, make sure it
is connected to your analytics account so these
products are sharing data.
If you are not using it, consider starting with a
small campaign on the display network with
placements or remarketing.
Contact firstname.lastname@example.org for a
$100 voucher to use AdWords.
1. Yes, we have a clear strategy we follow
that works well.
2. Yes, but we’re not seeing a positive ROI.
3. Um, no, didn’t know there was such as
thing as a “social media strategy”.
4. No, and unfortunately we probably are
speaking to ourselves only!
5. No, we sort of hate social media.
Definitely look at your social media sources,
going back about six months.
See if they lead directly to a goal or conversion
or at least had a role in it.
Focus your efforts on the one or two top
Consider small paid ads on one or two channels
as a test.
• This is the first impression of your site.
• What brings people to these landing
Are your top landing pages also your top exit
This can be an issue so you’ll want to take a
critical look at those pages.
Do you need a new message?
Is the call-to-action unclear?
Is the next step not obvious?