A Whirlwind Tour through Google Analytics- Googlefest June 2014

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A Whirlwind Tour through Google Analytics- Googlefest June 2014

  1. 1. 1 A Whirlwind Tour through Google Analytics Googlefest June 2014 - Charleston SC Tina Arnoldi Marketing Consultant and Trainer 360InternetStrategy.com Twitter: tinaarnoldi YouTube: tinaarnoldi Slideshare: tinaarnoldi
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  3. 3. 3 Why use it? • See which marketing efforts are working • Look for traffic patterns & trends • Learn which referral sources are useful • See where people leave the site • Oh.. And it’s free
  4. 4. 4 Make sure it’s working
  5. 5. 5 Make sure it’s installed •Right click –View source •UA-xxxxxxx-01
  6. 6. 6 Views and filters
  7. 7. 7 Views and filters
  8. 8. 8 Goals • Destination (confirmation) • Duration (can be good or bad) • Pages • Event (video play)
  9. 9. 9 Mobile Traffic
  10. 10. 10 Location
  11. 11. 11 Date range
  12. 12. 12 Annotations
  13. 13. 13
  14. 14. 14 Link to AdWords
  15. 15. 15 Advanced Segments
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  17. 17. 17 Tag campaigns – URL Builder • Website URL – 360InternetStrategy.com • Campaign Source (Referrer) - SlideShare • Medium – Googlefest
  18. 18. 18 Tag campaigns – URL Builder • You see and click on –http://www.360internetstrategy.com/ • You land on –http://360internetstrategy.com/?utm_sourc e=SlideShare&utm_medium=Googlefest&ut m_campaign=Gfest%20Slides
  19. 19. 19 Traffic • How do people find you? • Does behavior change based on the source? • Is it behavior you expect? • If it’s positive, you may want to put more resources into that traffic source.
  20. 20. 20 Landing Pages • What pages are acting as the intro to your site? • Can they be improved? • Is your important messaging there? • Are your top landing pages also your top exit pages? • Is there a call-to-action?
  21. 21. 21 Social Media
  22. 22. 22 When to post
  23. 23. 23 Conversion -> Multi-Channel Funnels
  24. 24. 24 Intelligence Events
  25. 25. 25 Bounce Rate
  26. 26. 26 So how do you lower bounce rate? • Limit how much is in the sidebar of the page so visitors aren’t overwhelmed. –Ex. 3 posts instead of 30 posts • Additional resources are good but don’t overdo it with external links. • Make related content stand out.
  27. 27. 27 Webmaster Tools
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  29. 29. 29 Visitor Flow • A graph that represents the path visitors took through your site –Node = dimension –Connection = path • Focus on one piece at a time
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  31. 31. 31 Right click on a segment for a closer look.
  32. 32. 32
  33. 33. 33 Export and email reports
  34. 34. 34
  35. 35. 35 Resources
  36. 36. 36 50 minute presentation on YouTube* * more than you want to know
  37. 37. 37
  38. 38. 38 analyticsacademy.withgoogle.com
  39. 39. 39 Thank you! Tina Arnoldi Marketing Consultant and Trainer 360InternetStrategy.com Twitter: tinaarnoldi YouTube: tinaarnoldi Slideshare: tinaarnoldi

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