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Leading Marketing 
& Analytic Platform 
Presented by 
Tala Cao 
August 2014 
9/9/2014 www.tracemobi.com 1
About TraceMobi 
TraceMobi is the leading marketing and analytic platform 
for mobile and web apps. TraceMobi works with s...
App Global Marketing 
More and more money is being spent by consumers in 
apps, and mobile is becoming the revenue channel...
Free Traffic 
• Organic Traffic 
• SNS relationship Recommendation 
 Good Product 
 Friend Competitions/Share Value 
• C...
Campaign Optimization 
CPC 
Google Admob/adwords, 
Twitter, Inmobi, Airpush, 
Millennial Media, Leadbolt, 
Buzzcity, mobfo...
Campaign Optimization 
CPA 
Advertisers prefer CPA, because they don’t need to care 
about the optimization operation, whi...
Campaign Optimization 
CPC/CPI/CPA/CPM/CPT Campaign 
• It’s an easy way to gain users but spending money. 
• You can obtai...
TraceMobi Advantages 
• A very strong hand to study the user quality of 
different kinds of media source.(CPC, CPA, CPM, 
...
Going Beyond Downloads 
Today, nearly 22% of apps downloaded are never 
used more than once. 
9/9/2014 www.tracemobi.com 9
Right Analytics 
Developers, marketers, sales executives, and even business 
owners might all have slightly different goal...
App Promotion 
The Need for Mobile Metrics 
• Conversion Rate 
Click to Install 
• LTV 
Retention: is measured as the perc...
Our Platform Function 
• Real-time Analysis 
• Powerful Events 
• Data Export And API Access 
9/9/2014 www.tracemobi.com 1...
Real–time Analysis 
• Clicks 
• Installation 
• CVR 
9/9/2014 www.tracemobi.com 13
In-App Event 
Measuring in-app events with TraceMobi to understand 
how your audience interacts with your mobile app direc...
Powerful Event 
Unlimited Customized Event 
Example: 
• Opens 
• Registrations 
• Purchases 
9/9/2014 www.tracemobi.com 15
Reasonable Price 
TraceMobi: ONLY pay for channel attributed 
installs (non-organic). Organic installs, clicks, 
API acces...
TraceMobi Price 
• Non-Organic:Installs generated from TraceMobi tracking links or 
partners installs. 
• Organic: Install...
Other Price 
9/9/2014 www.tracemobi.com 18
Thank You 
9/9/2014 www.tracemobi.com 19
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Tracemobi - Mobile Ads Tracking Tool

The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.

Tracemobi - Mobile Ads Tracking Tool

  1. 1. Leading Marketing & Analytic Platform Presented by Tala Cao August 2014 9/9/2014 www.tracemobi.com 1
  2. 2. About TraceMobi TraceMobi is the leading marketing and analytic platform for mobile and web apps. TraceMobi works with some of famous companies, like Baidu, Redbus, Newshunt and OLX, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty. TraceMobi’ has offices in Netherland, China and Singapore. Learn more at http://www.tracemobi.com. 9/9/2014 www.tracemobi.com 2
  3. 3. App Global Marketing More and more money is being spent by consumers in apps, and mobile is becoming the revenue channel we’ve expected it to be for past few years. • US • China • Vietnam 9/9/2014 www.tracemobi.com 3
  4. 4. Free Traffic • Organic Traffic • SNS relationship Recommendation  Good Product  Friend Competitions/Share Value • Cross Promotion 9/9/2014 www.tracemobi.com 4
  5. 5. Campaign Optimization CPC Google Admob/adwords, Twitter, Inmobi, Airpush, Millennial Media, Leadbolt, Buzzcity, mobfox, hundreds of CPC channels. What you need to do is to OPTIMIZE traffic to your own, to TARGET the right Audience. 9/9/2014 www.tracemobi.com 5
  6. 6. Campaign Optimization CPA Advertisers prefer CPA, because they don’t need to care about the optimization operation, which requires more human power investment and more time for the team to study the optimization skills. CPA media sources:Startapp, Mobvista, many affiliate networks like mobpartner, neverblue… hundreds of CPA channels. 9/9/2014 www.tracemobi.com 6
  7. 7. Campaign Optimization CPC/CPI/CPA/CPM/CPT Campaign • It’s an easy way to gain users but spending money. • You can obtain lots of users in a short time. • Most mobile game advertisers spend 30-40% of their revenue on CPC/CPA campaigns. • For Mobile Games, you just need to calculate your ROI, users lifetime value, users retention, Average Revenue Per User. 9/9/2014 www.tracemobi.com 7
  8. 8. TraceMobi Advantages • A very strong hand to study the user quality of different kinds of media source.(CPC, CPA, CPM, CPT ad network) • It is easy to use and provides strong functions to know all kinds of user behaviors, and the quality of each media source. 9/9/2014 www.tracemobi.com 8
  9. 9. Going Beyond Downloads Today, nearly 22% of apps downloaded are never used more than once. 9/9/2014 www.tracemobi.com 9
  10. 10. Right Analytics Developers, marketers, sales executives, and even business owners might all have slightly different goals in mind, so take the time to answer some questions around why you launched the app: 9/9/2014 www.tracemobi.com 10
  11. 11. App Promotion The Need for Mobile Metrics • Conversion Rate Click to Install • LTV Retention: is measured as the percentage of users who return to your app based on the date of their first visit. 9/9/2014 www.tracemobi.com 11
  12. 12. Our Platform Function • Real-time Analysis • Powerful Events • Data Export And API Access 9/9/2014 www.tracemobi.com 12
  13. 13. Real–time Analysis • Clicks • Installation • CVR 9/9/2014 www.tracemobi.com 13
  14. 14. In-App Event Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns. By analyzing the interactions that users have with your app, you can: • Enable Re-Targeting • Understand Your App’s Audience • Analyze and Optimize Retention 9/9/2014 www.tracemobi.com 14
  15. 15. Powerful Event Unlimited Customized Event Example: • Opens • Registrations • Purchases 9/9/2014 www.tracemobi.com 15
  16. 16. Reasonable Price TraceMobi: ONLY pay for channel attributed installs (non-organic). Organic installs, clicks, API access are all FREE. 9/9/2014 www.tracemobi.com 16
  17. 17. TraceMobi Price • Non-Organic:Installs generated from TraceMobi tracking links or partners installs. • Organic: Installs generated organically. 9/9/2014 www.tracemobi.com 17
  18. 18. Other Price 9/9/2014 www.tracemobi.com 18
  19. 19. Thank You 9/9/2014 www.tracemobi.com 19

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The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.

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