Social media in local government

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Presentation to group of Local Authority Communications Officers on the Potential for Social Media in Local Government. The Wave is coming, we will be judged on how we react to it..

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Social media in local government

  1. 1. Social Media in Local Government Tim Willoughby Assistant Director LGCSB http://blogs.cisco.com/
  2. 2. Effective Communication• Clear Messages• Reduce Complexity• Don’t have opinions on everything• Good and Bad News
  3. 3. Social / Open is forcing ChangeWith or Without the Owners / Shareholders
  4. 4. So far ICT has not fundamentally changed government • 1990s: lCT expected to make government more transparent, efficient and user oriented • 2005+: disillusion as bureaucracy still in existence • Can Cloud Help?Jane E. Fountain – Gov 1.0 – Just Replicating the Silos on the Internet
  5. 5. What Social Media is… A way to connect people online to have conversations and exchange information A way for consumers to communicate directly and connect with brands and people A way for brands to strengthen communities Viral, via mobile and web based platforms What Social Media is Not …  Social media is not FREE. Takes time investment and engagement  A strategy  Broadcasting  The are no real experts or gurus  Driven by tools but people http://linasrivastava.com http://riptideonline.com Social Media Basic Training
  6. 6. 5 Key Steps – The Journey
  7. 7. Social Media presents an Opportunity and a Challenge Social Media? Social Media doesn’t fit into traditional any of our silos Effective User Scalability Workflow Adoption Requirements Security PerformanceNetwork Voice Video IT Finance Corp Services Infrastructure Applications
  8. 8. confusing Wide Variety of Social MediaOn-Premises Cloud Video, Voice, Web, Mobile, Office, Home, Inter- Smartphones, Tablets, Lapt Social, Business Apps Company ops, Thin Clients Wide Variety of Collaboration Technologies
  9. 9. Looking at twitter – during the bad weather…
  10. 10. Breakdown of Tweets / Followers18001600140012001000 Irish Local Authority - Twitter Information County 800 Irish Local Authority - Twitter Information Followers 600 Irish Local Authority - Twitter Information Tweets 400 200 0
  11. 11. Examination of Data• Need to focus on • Need to carry out a• #Hashtag conversation – #Emergency – • Need to manage central • #Ice, #Snow, # Accident Accounts – #Road Name • Social Media – Not just • #N7, #R123, #M7 for Christmas – #County • #Carlow, #Laois – #Events • #Oxygen, #Fairyhouse, etc
  12. 12. Hash Tag
  13. 13. Each County can have its own
  14. 14. Can Search for a Particular #Tag

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