John Cleese preaches that creativity is not a skill set, but a way of operating. By applying four principles from improv theater and comedy writing, every marketer can become an idea factory. Takeaways from the Content Marketing World and INBOUND presentation include:
How to get your team into the “open state” to create concepts on the fly; and steps for low-budget, same-day production.
Applying the juxtaposition technique to generate new ideas.
A list for sources of inspiration for mini-documentaries, humorous webisodes and other videos that connect emotionally with your audience.
Simple, alternative approaches to the “talking head” video; ideas for recruiting customers and influencers; and successfully navigating the approval process.
The 5 small mistakes that kill a video’s chance of getting shared.