Your Marketing Program

   Integrating Sales/Marketing Efforts -
      - Traditional Sales/Marketing
      - Targeted/Dire...
Traditional Marketing/Sales Cycle
                                              Message


                                ...
Traditional Marketing/Sales Cycle
                                             Message




                               ...
Traditional Marketing/Sales Cycle
                                             Message
                                   ...
Traditional Marketing/Sales Cycle
                                             Message
                                   ...
Traditional Agency Marketing/Sales Cycle
                                             Message
                            ...
Mail

                                                                         e-mail
Targeted, Direct                    ...
Mail

                                                                e-mail
Targeted, Direct                             ...
Web-based Marketing/Sales Cycle
Customers and prospects are increasingly usingMessage
                                    ...
Web-based Marketing/Sales Cycle
Customers and prospects are increasingly usingMessage
                                    ...
Web-based Agency Marketing/Sales Cycle
Customers and prospects are increasingly usingMessage
                             ...
Web-based Agency Marketing/Sales Cycle
                                Message

                                          ...
Web-based Agency Marketing/Sales Cycle
                                            Message

                              ...
Web-based Marketing/Sales Cycle
                                            Message   Web-based social networking




    ...
Copyright 2010 YouGottaCall.com, LLC
Upcoming SlideShare
Loading in …5
×

Smb direct and social marketing presentation

577 views

Published on

Marketing mix for sma---medium sized businesses: traditional, targeted/direct and social media

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
577
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Smb direct and social marketing presentation

  1. 1. Your Marketing Program Integrating Sales/Marketing Efforts - - Traditional Sales/Marketing - Targeted/Direct Sales/Marketing - Web-based Sales/Marketing Copyright 2010 YouGottaCall.com, LLC
  2. 2. Traditional Marketing/Sales Cycle Message Ads, newsletters, community involvement, sponsorships Marketing Customers Prospects Back Office Management Sales Support Your Business Copyright 2010 YouGottaCall.com, LLC
  3. 3. Traditional Marketing/Sales Cycle Message Marketing Customers Prospects Back Office Management Sales Support Responses Results not tracked in CRM system Your Business Copyright 2010 YouGottaCall.com, LLC
  4. 4. Traditional Marketing/Sales Cycle Message Message Marketing Customers Prospects Direct sales, networking, Back Office Management Principals prospecting, cold calls Sales Sales Activity Support Your Business Copyright 2010 YouGottaCall.com, LLC
  5. 5. Traditional Marketing/Sales Cycle Message Message Marketing Customers Prospects Direct sales, networking, Back Office Management Principals prospecting, cold calls Sales Support Sales Activity Your Business Copyright 2010 YouGottaCall.com, LLC
  6. 6. Traditional Agency Marketing/Sales Cycle Message Message Marketing Customers Prospects Direct sales, networking, Back Office Management Principals prospecting, cold calls Sales Support Sales Activity / Responses Your Business Copyright 2010 YouGottaCall.com, LLC
  7. 7. Mail e-mail Targeted, Direct Telemarketing Marketing/Sales Cycle Message Mine valuable data in your CRM system Personalized Message - e-mail - mail (PURL) Segmented lists - Cross-sell Marketing - Up-sell Customers Prospects - List import Back Office Management Principals Sales Inbound Marketing Support Responses Opens, Clicks, Response Your Business Copyright 2010 YouGottaCall.com, LLC
  8. 8. Mail e-mail Targeted, Direct Telemarketing Marketing/Sales Cycle Message Combine CRM system's marketing functions with best of breed tools Customers Prospects CRM System Reports - Principals Quantify results Responses Track, measure, quantify Your Business to validate results Copyright 2010 YouGottaCall.com, LLC
  9. 9. Web-based Marketing/Sales Cycle Customers and prospects are increasingly usingMessage social media Web-based social networking Marketing Customers Prospects Back Office Management Principals Sales Support Your Business Copyright 2010 YouGottaCall.com, LLC
  10. 10. Web-based Marketing/Sales Cycle Customers and prospects are increasingly usingMessage social media Web-based social networking Marketing Customers Prospects For connecting, sharing, Back Office Management Principals communicating, Sales collaborating Support Your Business Copyright 2010 YouGottaCall.com, LLC
  11. 11. Web-based Agency Marketing/Sales Cycle Customers and prospects are increasingly usingMessage social media Web-based social networking Marketing Customers Prospects Back Office Management Principals Sales Support Your Business Copyright 2010 YouGottaCall.com, LLC
  12. 12. Web-based Agency Marketing/Sales Cycle Message Web-based social networking Customers Prospects Your Web site Blog content Your Business Copyright 2010 YouGottaCall.com, LLC
  13. 13. Web-based Agency Marketing/Sales Cycle Message Web-based social networking Customers Prospects Your Web site Blog content Articles, press releases, photos, videos, jokes, props, shout-outs Your Business Copyright 2010 YouGottaCall.com, LLC
  14. 14. Web-based Marketing/Sales Cycle Message Web-based social networking Customers Your Web site Blog content Articles, press releases, Prospects photos, videos, jokes, props, shout-outs Your Business Copyright 2010 YouGottaCall.com, LLC
  15. 15. Copyright 2010 YouGottaCall.com, LLC

×