How to create QR Click to Tweets to improve social media for your event.
In early 2011 I cobbled together two products to create a unique QR-Click To Tweet code for each participating Innovator to have at their display. The scanned QR code launched unique pre-loaded Tweet with a shout out for that Innovator.
After a couple of tests I enlisted the help of Nirmal Parikh of Digital Wavefront, Dag Holmboe of Klurig Analytics, Jim Henderson of VizConnect and Bobbie Carlton of Mass Innovation Nights. In one short conference call we figured a simple refinement of my cobbled project to generate QR codes to produce better analytics. Few of us knew
that was possible. Props to Nirmal!