Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Varsity TV on Gen 2 Network Deck


Published on

  • Be the first to comment

Varsity TV on Gen 2 Network Deck

  1. 1. Channel the unbridled energy of America’s cheerleading force on behalf of your brand!<br />
  2. 2. What is Varsity TV?<br />Varsity TV features the best in cheerleading, from competitions to lifestyle and timely relevant content.<br />Original Programming<br />Competitions<br />Makeup Show (Competition and everyday)<br />Beauty Routines (Best Cleansers, Hair Styles)<br />Style & Fashion<br />Cheer Jams (Music for Cheers)<br />Music and Movie Reviews<br />Exclusive and Original Only Seen on Varsity TV<br />Friday Night Cheerleading in America captures the spirit and tradition of high school football through the eyes of their<br />biggest supporters, the cheerleaders. From pep rallies to parades the series gives you an inside from coast to coast .<br />Step-by-Step is a dance lifestyle series planned for 2008-2009 season<br />
  3. 3. Customer Engagement with Varsity TV<br />All routines from Varsity Championships are immediately uploaded to VarsityTV enabling friends and family to watch online<br />2 million video streams on average per month. Videos are on-demand by search<br />3.2 million video streams in one month of competition season!<br />Television is a “lean back” experience, VARSITYTV is a “lean forward” experience<br />Kelsy Group Study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching<br />
  4. 4. Prestigious Competitions Nationwide<br />816 Events <br />427,688 Participants<br />651,211 Spectators<br />1,078,899 Total Attendance<br />One and two day major competitions<br />Complete geographic coverage<br />Large spectator presence<br />
  5. 5.
  6. 6. A MILLION STUDENTS STRONG!!<br />40,000 high school & jr. high programs<br />2,500 college & university programs<br />450,000 participants in Varsity summer camps,<br />Clinics & special events<br />34 years in business<br />Dominant market share in all segments<br />
  7. 7. Measurable Results<br /><ul><li>Varsity offers brands a direct, grassroots connection with more than a million of the most influential teen girls in America
  8. 8. Largest cheerleading community on the Internet
  9. 9. 200,000 unique visitors per month with 330,000 unique visitors online at peak season
  10. 10. VarsityTV is Companion Viewing Environment for everything Varsity. On average visitors spend 9.12 minutes with video that they search for.
  11. 11. Varsity TV completes the engagement that offline events start
  12. 12. Total Audience engagement</li></li></ul><li>Client Integration Elements<br />Home page Video <br />In-Stream video pre/mid/post-rolls<br />Chanel Intros with Brand Inclusion<br />Custom lifestyle videocasts (complete with imaging package)<br />Interactive Overlays featuring promotional message, or call to action <br />Video Ads with synchronized/Companion<br /><ul><li>Watch to Win Support – Promotional emails in newsletter or standalone, at events and in-stream announcements and promotions to drive additional demand for channel.
  13. 13. Brandcasting in existing shows</li></li></ul><li>Let’s talk about Varsity TV<br /><ul><li>Avg. Monthly Video Views
  14. 14. 2 million
  15. 15. Average Length of Stay
  16. 16. 9.12 Minutes
  17. 17. Fun, engaging and Relevant!!!</li></li></ul><li>Let’s talk about Varsity TV…<br />Visits<br />Average Stay<br />
  18. 18. Monthly Varsity TV Inventory…<br />Video Page Skins ($50 CPM)<br />Top Flash Banner<br />Player Skin -<br />Companion Ad<br />Rich Media Rolls (Pre, Mid, Post -$35)<br />See Scion, McDonalds, Steve Madden etc.<br />Overlays and In-Page<br />In-Page Banners-- $2.50<br />Overlays -- $10.00 ???<br />Custom Newsletter and Standalone Email Supported($5000)<br />Watch to Win<br />Text to Win etc<br />Live Reads ( Endorsement Video)<br />$75 CPM<br />
  19. 19. Who are they? Cheerleaders!!!<br /><ul><li>Highly visible, active leaders and peer influencers within their schools, communities, and personal networks of friends and family
  20. 20. Higher GPA , 9 out of 10 enroll in college
  21. 21. Highly motivated, 3 in 4 play multiple sports</li></ul>A Trendsetter!<br /><ul><li> Early adopter of the hottest fashions, technologies, products, and entertainment</li></ul>CHEERLEADING IN POP CULTURE<br /><ul><li>Watching Cheerleading Nationals was ranked #29 on E!’s “101 Guiltiest Guilty Pleasures”
  22. 22. “Bring It On” was #1 at the box office</li></li></ul><li>Let’s Partner for Success<br />In the end, connecting you to your consumer is like matchmaking.<br />“I like you”<br />You “get it”<br />We have a true rapport!<br />Varsity TV will create an exact and authentic rapport with your target audience using proven tools and tactics combined with unmatched genuine instinct. Most importantly: VARSITYTV gives you content that truly engages your audience and provides real benefit!<br />CONTACTMary Spio<br /><br />O: (321) 293-3400<br />