Open badges originated in 2011 as images with embedded metadata to recognize skills and achievements, allowing learners to share verified accomplishments with employers. A 2015 UK study found open badges appeal most to people aged 16-30 and have since been used by O2 to recognize skills learned from their video tutorials and live music events. For open badges to reach their full potential, the community must collaborate to build and share learning profiles showcasing earned badges as evidence of skills is submitted, verified, and endorsed.