For the majority of retail businesses the “no-brainer” moves have been played, and the easy money has been made. Yet the battle continues unabated for elusive customer patronage, and increased market share.
The battlefields are physical and online stores, and the new weapon of choice for creating inspiring retail experiences is visual merchandising.
With limited budgets and resources, visual merchandising offers the potential of “quick-win” yet sustainable sales increases through low-cost, low-risk, low-investment solutions, which are dynamic and flexible.
In a world of austerity visual merchandising has come of age.Visual Merchandising makes the most of what retailers have.