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  1. 1. FOUNTAIN-SMILING & HOMEWORK-BREATHE by txt2calm = Using text to induce calming habitsTim Pusnik Jausovec | stanford university | May 2011 | | @timpj
  2. 2. Smiling and breathing 101 even a forced smile induces a visceral response similar to a smile natural one (Ekman, 1993) a ‘smiley’ state of body reduces anxiety and stress related statesbreathing regulation has been shown toeffective in tackling depression, asthma, breathehypertension, anxiety, etc.proper breathing can also increasecognitive performance and reduce body’sresponse to stress (Jella & Shannahoff-Khals, 1993) Tim Pusnik Jausovec, stanford university
  3. 3. TrialHomework-breathe (HB) Fountain-smile (FS)Setup Setup- take 3 deep breaths every time - smile every time you see ayour assigned homework fountain on campus- reinforced by sporadic daily text - reinforced by periodic daily textmessages (triggers) massages- txt back with a “:)” when done - txt back with the location of the- for 3 days fountain when smiled - for 3 daysUsers Users- 14 participants - 13 participants (1 drop-out)- 21x3 breathes in 3 days - 32 smiles in 3 days Tim Pusnik Jausovec, stanford university
  4. 4. Insights (from stats) it’s all about 95% of all the responses were timing received within 5min of the triggerFS received more responses overall, andparticipation frequency was highest at the triggersend of trial (vs. HB lowest at the end) periodic > sporadic a trigger telling users that they’re behind but triggers have an opportunity to make evoked 44% less positive > negative responses than saying “you’re ahead of your game, keep up the good work”. Including the user’s name in the txt massages trigger increased the response rate by 74% personalization Tim Pusnik Jausovec, stanford university
  5. 5. Insights (from user feedback) FH users liked reporting the location response of the fountain. HB felt constrained, by open-endedness > specificity not being able to say what kind of HW they’re doing.Spelled “they” instead of “day”. As a result:lowest response of the whole trial, 1 user triggerdropped-out, received response: “dude... proof-readspell right. ‘day’ not ‘they’.” After a day, started to change response communication messages, 7 users mentioned it on feedback as diversity positive improvement. They txt0back so to see what the new feedback will be. Users reported forgetting to do task. Would have liked to receive txt when trigger homework assigned or at fountain! limitations of txting Tim Pusnik Jausovec, stanford university
  6. 6. Recommendations increasing Both the trigger and process of responding could (=>should) be even simplicity easier, e.g. shake your phone.Each user is different, must design a productwhich fits within their life-style, allows them increasingto adopt, e.g. what times is it best to trigger adoptability/flexibilitybehavior. Users felt frustrated and incomplete if they allowing couldn’t change the way the app interacted users to impact app with them. Don’t try to create apps that change users, allow users to change apps. Tim Pusnik Jausovec, stanford university
  7. 7. Contact me Tim Pusnik Jausovec @timpj