Interactive (Mass) CommunicationCommunication in Social Media and its effect
INTERACTIVE(MASS) COMMUNICATION1.   What is SM?2.   SM = Mass communication?3.   Opps and risks of SM communication4.   Mo...
1. WHAT IS SOCIAL MEDIA?           Interactive Mass communication. Timo Urso.
This:
RETWEETSHARE CONTENT          Interactive Mass communication. Timo Urso.
BLOGS/COMMUNITIESEXCHANGE OPINIONS         Interactive Mass communication. Timo Urso.
XING, LINKEDIN, ...NETWORKING             Interactive Mass communication. Timo Urso.
WIKISPUBLISHING        Interactive Mass communication. Timo Urso.
BIEBERRELATIONSHIPS         Interactive Mass communication. Timo Urso.
Mobile (Messenger, What‘s App)BOUNDLESSNESS            Interactive Mass communication. Timo Urso.
 SOCIAL MEDIA
SOCIAL MEDIA = INTERACTION      &PARTICIPATION
2. SOCIAL MEDIA =MASS COMMUNICATION?         Interactive Mass communication. Timo Urso.
2. SOCIAL MEDIA =MASS COMMUNICATION?I.   Gerhard Maletzke (1963):5 criterias which comprise a „mass“ communication. Any in...
ONE-WAY?I.   Gerhard Maletzke (1963):5 criterias which comprise a „mass“ communication. Any informationmust be transfered ...
SOCIAL MEDIA = INTERACTION      &PARTICIPATION
SOCIAL MEDIA =NO MASS COMMUNICATION
2. SOCIAL MEDIA =MASS COMMUNICATION?II. Frank Weinreich (1998):•   Adaption of the term Mass Communication based on CMC•  ...
For Instance
3. OPPS & RISKS OFSOCIAL MEDIA COMMUNICATION          Interactive Mass communication. Timo Urso.
OPPORTUNITIES
PEER GROUPS
REVIEWS
AMAZON
HERE COMESEVERYBODY   (Clay Shirky)
KONY 2012 – JASON RUSSELL
RISKS
LONGTAIL &THE EVERLASTING  RELEVANCE    (Chris Anderson)
LONGTAIL
LONGTAILAbundant ways of communication, too many social media, topics, toolsin every niche Information Overload The bigg...
SHORTENEDRECEPTION
SHORTENED RECEPTION• Abundance (Information Overload) und „everlasting relevance“• Everything is important Decline in att...
4. MOBILE (SOCIAL) COMMUNICATION          Interactive Mass communication. Timo Urso.
THE BEGINNING OF THE END•   Time decreases (abundance, all night-relevance)•   Communication must be efficient (e.g. check...
SIRI – BEGINNING OR THE END?
Literature Bannour, Karim-Patrick; Grabs, Anne (2011): Follow Me. Erfolgreiches Social Media Marketing mit Facebook, Twitt...
SourcesBeneke, Dennie (2011): Social Media: Sprungbrett für die Jobsuche Internet: http://t3n.de/news/social-media-sprungb...
SourcesKarriere-Einsichten (2011): Jobsuche via Social Media: Irrwege zum Erfolg? Internet:http://www.karriere-einsichten....
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
Interactive Masscommunication
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Interactive Masscommunication

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Communication in Social Media and its effect

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Interactive Masscommunication

  1. 1. Interactive (Mass) CommunicationCommunication in Social Media and its effect
  2. 2. INTERACTIVE(MASS) COMMUNICATION1. What is SM?2. SM = Mass communication?3. Opps and risks of SM communication4. Mobile social communication Interactive Mass communication. Timo Urso.
  3. 3. 1. WHAT IS SOCIAL MEDIA? Interactive Mass communication. Timo Urso.
  4. 4. This:
  5. 5. RETWEETSHARE CONTENT Interactive Mass communication. Timo Urso.
  6. 6. BLOGS/COMMUNITIESEXCHANGE OPINIONS Interactive Mass communication. Timo Urso.
  7. 7. XING, LINKEDIN, ...NETWORKING Interactive Mass communication. Timo Urso.
  8. 8. WIKISPUBLISHING Interactive Mass communication. Timo Urso.
  9. 9. BIEBERRELATIONSHIPS Interactive Mass communication. Timo Urso.
  10. 10. Mobile (Messenger, What‘s App)BOUNDLESSNESS Interactive Mass communication. Timo Urso.
  11. 11.  SOCIAL MEDIA
  12. 12. SOCIAL MEDIA = INTERACTION &PARTICIPATION
  13. 13. 2. SOCIAL MEDIA =MASS COMMUNICATION? Interactive Mass communication. Timo Urso.
  14. 14. 2. SOCIAL MEDIA =MASS COMMUNICATION?I. Gerhard Maletzke (1963):5 criterias which comprise a „mass“ communication. Any informationmust be transfered into public, through a technical instrument ofdistribution, indirect, one-way and to a disperse audience.Original: „Unter Massenkommunikation verstehen wir jede Kommunikation, beider Aussagen öffentlich, durch technische Verbreitungsmittel, indirekt undeinseitig an ein disperses Publikum vermittelt werden.“ Interactive Mass communication. Timo Urso.
  15. 15. ONE-WAY?I. Gerhard Maletzke (1963):5 criterias which comprise a „mass“ communication. Any informationmust be transfered into public, through a technical instrument ofdistribution, indirect, one-way and to a disperse audience. Interactive Mass communication. Timo Urso.
  16. 16. SOCIAL MEDIA = INTERACTION &PARTICIPATION
  17. 17. SOCIAL MEDIA =NO MASS COMMUNICATION
  18. 18. 2. SOCIAL MEDIA =MASS COMMUNICATION?II. Frank Weinreich (1998):• Adaption of the term Mass Communication based on CMC• Flow of Information becomes less onesided• Opportunity to reaction  Feedback• Instead of Communicator (C) and Recipient (R)  Participant (P)• Flow of Communication is reciprocal driven Interactive Mass communication. Timo Urso.
  19. 19. For Instance
  20. 20. 3. OPPS & RISKS OFSOCIAL MEDIA COMMUNICATION Interactive Mass communication. Timo Urso.
  21. 21. OPPORTUNITIES
  22. 22. PEER GROUPS
  23. 23. REVIEWS
  24. 24. AMAZON
  25. 25. HERE COMESEVERYBODY (Clay Shirky)
  26. 26. KONY 2012 – JASON RUSSELL
  27. 27. RISKS
  28. 28. LONGTAIL &THE EVERLASTING RELEVANCE (Chris Anderson)
  29. 29. LONGTAIL
  30. 30. LONGTAILAbundant ways of communication, too many social media, topics, toolsin every niche Information Overload The bigger the choice, the bigger the disorientation Ability to select? Interactive Mass communication. Timo Urso.
  31. 31. SHORTENEDRECEPTION
  32. 32. SHORTENED RECEPTION• Abundance (Information Overload) und „everlasting relevance“• Everything is important Decline in attention Difficulties in concentration Interactive Mass communication. Timo Urso.
  33. 33. 4. MOBILE (SOCIAL) COMMUNICATION Interactive Mass communication. Timo Urso.
  34. 34. THE BEGINNING OF THE END• Time decreases (abundance, all night-relevance)• Communication must be efficient (e.g. checking e-mails on the way)• Communication through electronic media• Mobile solutions make a digital social life possible  Boundlessness, fastness, availability, accessibility  Loss of face-to-face communication Interactive Mass communication. Timo Urso.
  35. 35. SIRI – BEGINNING OR THE END?
  36. 36. Literature Bannour, Karim-Patrick; Grabs, Anne (2011): Follow Me. Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.1. Aufl. Bonn: Galileo Press. Huber, Melanie (2010): Kommunikation im Web 2.0. 2.Aufl. Konstanz: UVK Verlagsgesellschaft. Jodeleit, Bernhard (2010): Social Media Relations. Leitfaden für erfolgreiche PR-Strategien und Öffentlichkeitsarbeit im Web 2.0. 1. Aufl. Heidelberg: dpunkt Verlag. Maletzke, Gerhard (1998): Kommunikationswissenschaft im Überblick. Grundlagen, Probleme, Perspektiven. 1. Aufl. Opladen/Wiesbaden: Westdeutscher Verlag. Michelis, Daniel; Schildhauer Thomas (Hrsg.) (2010): Social Media Handbuch. Theorien, Methoden, Modelle. 1. Aufl. Baden-Baden: Nomos. Theis-Berglmair, Anna-Maria (2009): Internet und die Zukunft der Printmedien. Kommunikationswissenschaftliche und medienökonomische Aspekte. 3.Aufl. Münster: LIT Verlag.
  37. 37. SourcesBeneke, Dennie (2011): Social Media: Sprungbrett für die Jobsuche Internet: http://t3n.de/news/social-media-sprungbrett-jobsuche-infografik-352648/, 29.04.2012.Franke, Sten (2012): Social Media Prisma. Deutsche Version 4.0. Internethttp://www.ethority.de/weblog/social-media-prisma/, 29.04.2012.Franke, Sten (2012): Wie Social Media unser Verhalten beeinflusst Internet:http://www.ethority.de/weblog/2012/04/12/social-media-brain/, 29.04.2012.Frischling, Jan (2012): Mobile Nutzung – Chancen und Risiken für Facebook. Internethttp://www.futurebiz.de/artikel/mobile-nutzung-chancen-und-risiken-fur-facebook/, 13.05.2012.Grey Blog (2012): Zahl der Blogs weltweit steigt stetig. Und in Deutschland? Internet:http://blog.grey.de/allgemein/zahl-der-blogs-weltweit-steigt-stetig-und-in-deutschland/#.T507c79T1UN,29.04.2012.Ihnenfeldt, Eva (2011): Social Media Shitstorm: adidas.de und die Wut der Tierschützer Internet:http://www.steadynews.de/allgemein/social-media-shitstorm-adidas-de-und-die-wut-der-tierschutzer,29.04.2012.Itpro (2011): Top 10 facts about wikipedia Internet: http://www.itpro.co.uk/630061/top-10-facts-about-wikipedia, 29.04.2012.
  38. 38. SourcesKarriere-Einsichten (2011): Jobsuche via Social Media: Irrwege zum Erfolg? Internet:http://www.karriere-einsichten.de/2011/10/jobsuche-via-social-media-irrwege-zum-erfolg/, 29.04.2012.Kunde, Dirk (2012): Apples Geschäftszahlen. Internet http://www.iphone-fan.de/apples-geschaftszahlen/#.T7KfYL9T1UM, 13.05.2012.Lange, Mirko (2010): Social Media gibt Marktforschern Gelegenheit beim Leben, Denken und Fühlenzuzuschauen Internet: http://blog.talkabout.de/2010/03/28/social-media-gibt-marktforschern-gelegenheit-menschen-beim-taglichen-leben-denken-und-fuhlen-zuzuschauen/, 29.04.2012.Oschatz, Alexander (2012): BITKOM liefert Zahlen für deutschen Markt: In 2012 überholtSmartphone-Absatz den von Handys. Internet: http://mobilemetrics.de/2012/02/15/bitkom-liefert-zahlen-fur-deutschen-markt-in-2012-uberholt-smartphone-absatz-den-von-handys/, 13.05.2012.SEO-united Blog (2011): Twitter in Zahlen Internet: http://www.seo-united.de/blog/internet/twitter-in-zahlen.htm, 29.04.2012.Trusted Shops (2009): GfK-Umfrage: Onlineshopper orientieren sich an Kundenbewertungen Internet:http://www.trustedshops.de/shop-info/gfk-studie-kundenbewertungen/, 29.04.2012.Universitätsverbund Multimedia NRW: Kommunikationsmodelle Internet: http://miteb.ifs-dortmund.de/medio/ab14/w-info.htm, 29.04.2012.

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