2013 03 Moscow degree ’ units 2006 Moscow degree ’ units 2012 2011 2010do we need to talk? > +7 926 567 72 58
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05 THIS IS TO SHOWCASE SOME PROJECTS FROM ABOUT A HUNDRED I’VE EXECUTED FOR 3 PAST YEARS. YOU CAN HAVE A LOOK ON 3 NEXT PAGES TO DISCOVER: • FMCG LAUNCHES SUPPORT; • BRAND ER STRATEGY DESIGN; • CORPORATE RESPONSIBILITY, CHARITY & SUSTAINABILITY.don’t see any relevant or want to get details? > +7 926 567 72 58
Бритый Овечкин 05Побеждает!Gillette brand objective for FY2010/11 was to further strengthen Blades & Razors and Shavecareproducts within CEMEEA market.We created a brand new TTL concept that included scientific expert endorsement, celebrityednorsement and charity activation:• Analyses and negotiations with future Gillette brand Ambassador Alexander Ovechkin (hockeyplayer – Washington Capitals, Team Russia); analyses and negitoations with future scientific Gilletteexper Vladislav Kurshev, to leverage both in TVC, PR and partners programs;• Detailed development of Charity activation plan featuring Youth hockey school Dynamo Moscow;• Successful organization of events within PR activities plan –press-tours to Norway and USA, press-conference for sports and news medisa, OVI ‘s master-class for partners and friends;• Initiating and growing coverage on a very single occasion.Best case P&G Russia 2010 and highest Gillette coverage since 2007!
05 In 2010 within launch of a brand new product Pantene Aqua Light we proposed the Idea of all-Russian online and offline contest - Miss Pantene.Miss Pantene & 10 finalists chosen by vote from over 10 000 applicants went to Pantene Beauty Academy in Marocco for a magic transformationPantene Beauty delivered by 10 professionals of beauty, sport and style.Academy forPantene Aqua Light Responsiblities: • The Idea delivery; • Miss Pantene contest rules & mechanics development; • Negotiations on TV live broadcasting (Muz, MTV, Ren-TV); • Special projects in print media; • Logistics and production of Academy (transport, venues, decoration, equipment, safety); • VIP-management of special guests; • Press-tours to Academy for journalists and bloggers; • PR support in top-tier media; • Academy contеnt integration into social networks; • Further steps for contest leverage. As a result we got 35 mln inpresssions and highly raised awareness of new product line-up.
Since 2010 we have been executing projects for 05«1 pack = 1 vaccine» «PAMPERS-UNICEF» charity cooperation!for PAMPERS-UNICEF Responsibilities list: • Global strategy amplification; • Russian celebrities contracting as Good Will Ambassadors – Oksana Fyodorova (2009, 2011) and Tatyana Arnot (2010); • Holding press-tour s to Kongo (2009), Mauritania (2010) and Laos (2011) • Organization of exhibiton in Moscow malls feat. press-tour photo impressions; • Burning CD featuring russian popular singers (Alsou, Irina Doubtsova, Jasmine, etc. ) and shooting TV clip rotated in summer, 2010; • Holding the Children charity festival (Moscow, 2010) • Initiating publications and growing coverage.also: Let’s Save Polar World Without Tears Bears Together for Roadshow for VTB Coca-Cola and WWF